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Types of Direct Marketing

Types of Direct Marketing

Discuss Types of Direct Marketing within the The Principal and Practice of Direct Marketing forums, part of the BMM Paradise for Bachelors in Mass Media category; Types of Direct Marketing Direct marketing can be applied to all three key business sectors: • Business to consumers • ...

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Types of Direct Marketing
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Sunanda K. Chavan
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Types of Direct Marketing - November 1st, 2010

Types of Direct Marketing


Direct marketing can be applied to all three key business sectors:
• Business to consumers

• Business to intermediaries

• Business to business

Approaches to Direct Marketing

Stand-Alone Direct Marketing

This could be regarded as the “ultimate" Direct marketing approach. Organizations that employ
this type of approach employ no other means to manage the relationship with their customers.
Companies such as ‘First Direct’, ‘Direct Life insurance’ or Bazee.com fall under this category. Here the customers are directly recruited via direct response press advertising, direct mail or the internet. There after, the relationship is managed using a combination of telephone, mail, e-mail etc.
Integrated Direct Marketing

In this approach Direct Marketing is viewed as a part of an integrated marketing mix. Organizations such as 'Save the child', 'Readers Digest', ‘Pizza-Hut’ are seen to adopt this approach.
Peripheral Direct Marketing

In this type of approach, Direct Marketing is employed as only an occasional, tactical marketing tool. Here direct marketing could be initiated as a short-term response to decreasing sales or competitive pressures. Hindustan Lever and many other FMCG companies adopt this form.
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Akash Desai
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Re: Types of Direct Marketing - December 31st, 2013

Types of direct marketing:-

1. Direct mail- Direct mail is posted mail that advertises your business and its products and services.

2. Telemarketing- Telemarketing involves contacting potential customers over the phone to sell products or services. Telemarketing is capable of generating new customer prospects in large volumes.

3. Email marketing- Email marketing is a simple, cost-effective and measurable way of reaching your customers. It can include e-newsletters, promotional emails to generate new leads or offers for existing customers, or ads that can appear in other business's emails.

4. Text (SMS) marketing- Text messaging allows businesses to reach individual customers and send messages to large groups of people at a low cost. You could use short message service (SMS) messaging to send customers sales alerts, links to website updates, appointment or delivery reminders, or personalized messaging.

5. Social media marketing- Social media can be used effectively as a marketing tool for business as it gives you the opportunity to interact directly with your customers and regularly share relevant product or service information.

6. Direct selling- Direct selling is an effective way to grow a flexible, low-cost business. Direct selling involves an independent salesperson selling products or services directly to customers, often at a customer's home or workplace. Traditional direct selling methods include door-to-door sales, party plans and network marketing.
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