ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > The Principal and Practice of Direct Marketing

Types of Direct Marketing

Types of Direct Marketing

Discuss Types of Direct Marketing within the The Principal and Practice of Direct Marketing forums, part of the BMM Paradise for Bachelors in Mass Media category; Types of Direct Marketing Direct marketing can be applied to all three key business sectors: • Business to consumers • ...

Reply
 
LinkBack Thread Tools Display Modes
Types of Direct Marketing
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Types of Direct Marketing - November 1st, 2010

Types of Direct Marketing


Direct marketing can be applied to all three key business sectors:
• Business to consumers

• Business to intermediaries

• Business to business

Approaches to Direct Marketing

Stand-Alone Direct Marketing

This could be regarded as the “ultimate" Direct marketing approach. Organizations that employ
this type of approach employ no other means to manage the relationship with their customers.
Companies such as ‘First Direct’, ‘Direct Life insurance’ or Bazee.com fall under this category. Here the customers are directly recruited via direct response press advertising, direct mail or the internet. There after, the relationship is managed using a combination of telephone, mail, e-mail etc.
Integrated Direct Marketing

In this approach Direct Marketing is viewed as a part of an integrated marketing mix. Organizations such as 'Save the child', 'Readers Digest', ‘Pizza-Hut’ are seen to adopt this approach.
Peripheral Direct Marketing

In this type of approach, Direct Marketing is employed as only an occasional, tactical marketing tool. Here direct marketing could be initiated as a short-term response to decreasing sales or competitive pressures. Hindustan Lever and many other FMCG companies adopt this form.
Friends: (0)
Reply With Quote
Related to Types of Direct Marketing
 
Similar Threads
Thread Thread Starter Forum Replies Last Post
Competencies of Direct Marketing Sunanda K. Chavan The Principal and Practice of Direct Marketing 0 November 1st, 2010 04:24 PM
Defining Direct Marketing & the Importance of Direct Marketing Sunanda K. Chavan The Principal and Practice of Direct Marketing 0 November 1st, 2010 04:09 PM
Direct and Online Marketing: The New Marketing Model Gaurav Garg Marketing Management 8 December 22nd, 2009 10:34 PM
Types of Marketing drkau21 Marketing Management 1 October 6th, 2009 10:00 AM
Direct Marketing -- Load Up Your Direct Marketing Toolbox & Grow Your Profits Exponen Maya Raichura Articles !! 0 June 3rd, 2008 06:46 PM
 

Re: Types of Direct Marketing
Old
 (2 (permalink))
Akash Desai
hrakash is an unknown quantity at this point
 
hrakash
Status: Offline
Posts: 57
Join Date: Dec 2013
Re: Types of Direct Marketing - December 31st, 2013

Types of direct marketing:-

1. Direct mail- Direct mail is posted mail that advertises your business and its products and services.

2. Telemarketing- Telemarketing involves contacting potential customers over the phone to sell products or services. Telemarketing is capable of generating new customer prospects in large volumes.

3. Email marketing- Email marketing is a simple, cost-effective and measurable way of reaching your customers. It can include e-newsletters, promotional emails to generate new leads or offers for existing customers, or ads that can appear in other business's emails.

4. Text (SMS) marketing- Text messaging allows businesses to reach individual customers and send messages to large groups of people at a low cost. You could use short message service (SMS) messaging to send customers sales alerts, links to website updates, appointment or delivery reminders, or personalized messaging.

5. Social media marketing- Social media can be used effectively as a marketing tool for business as it gives you the opportunity to interact directly with your customers and regularly share relevant product or service information.

6. Direct selling- Direct selling is an effective way to grow a flexible, low-cost business. Direct selling involves an independent salesperson selling products or services directly to customers, often at a customer's home or workplace. Traditional direct selling methods include door-to-door sales, party plans and network marketing.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
advice headlines, believe in the best, caution headlines, claim headlines, complete man, connecting people (nokia, coolest one, direct, humorous headlines, identification headlines, marketing, question headlines, selective headlines, situation headlines, successful slogans, taste the thunder, thanda matlab coca-cola, types, yeh dil mange more

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  
» Ads




» Recent Threads
Watch Free IPL 7 Match 2:
Last post by Yashwant Naik
6 Hours Ago 11:28 PM
0 Replies
IPL 2014 Live Score:...
Last post by Yashwant Naik
6 Hours Ago 11:21 PM
0 Replies
Pepsi IPL7 Live Match,...
Last post by Yashwant Naik
7 Hours Ago 10:41 PM
0 Replies
Atletico Madrid stuns...
Last post by Yashwant Naik
7 Hours Ago 10:32 PM
1 Replies
Soultion manual on... ( 1 2 3... Last Page)
Last post by Paul Crush
8 Hours Ago 09:25 PM
51 Replies
Calgary Stabbing Victims...
Last post by Kaushal Mehta
12 Hours Ago 05:35 PM
0 Replies
EPL Results Week 35
Last post by Kaushal Mehta
12 Hours Ago 05:29 PM
0 Replies
Real Madrid Barcellona
Last post by Kaushal Mehta
12 Hours Ago 05:26 PM
0 Replies
TISS, Mumbai: Exec. PGD...
13 Hours Ago 04:25 PM
0 Replies
Short Term Technical... ( 1 2 3... Last Page)
Last post by Windsor Brokers
13 Hours Ago 03:58 PM
42 Replies
Get 2 Days Free Stock...
Last post by Market Magnify
13 Hours Ago 03:57 PM
0 Replies
PREMIUM CALL
Last post by Riya Bajaj
15 Hours Ago 02:44 PM
1 Replies
Solution manual on... ( 1 2)
Last post by Mian Umar
21 Hours Ago 07:56 AM
19 Replies
Solution manual on Cost... ( 1 2 3... Last Page)
Last post by Ahmed Shousha
1 Day Ago 02:26 AM
35 Replies
Pepsi IPL7 Match -...
Last post by Yashwant Naik
1 Day Ago 10:40 PM
0 Replies
» Projects Helpline
Project on CRM (...
Last post by Vish Kumar
1 Day Ago 06:12 PM
100 Marks Project on...
by msdhoni
Last post by Bhautik Kawa
3 Days Ago 11:55 AM
Ask Gaurav Mishra for...
1 Week Ago 09:33 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in