Originally Posted by sunandaC
Types of Direct Marketing
Direct marketing can be applied to all three key business sectors:
• Business to consumers
• Business to intermediaries
• Business to business
Approaches to Direct Marketing
Stand-Alone Direct Marketing
This could be regarded as the “ultimate" Direct marketing approach. Organizations that employ
this type of approach employ no other means to manage the relationship with their customers.
Companies such as ‘First Direct’, ‘Direct Life insurance’ or Bazee.com fall under this category. Here the customers are directly recruited via direct response press advertising, direct mail or the internet. There after, the relationship is managed using a combination of telephone, mail, e-mail etc.
Integrated Direct Marketing
In this approach Direct Marketing is viewed as a part of an integrated marketing mix. Organizations such as 'Save the child', 'Readers Digest', ‘Pizza-Hut’ are seen to adopt this approach.
Peripheral Direct Marketing
In this type of approach, Direct Marketing is employed as only an occasional, tactical marketing tool. Here direct marketing could be initiated as a short-term response to decreasing sales or competitive pressures. Hindustan Lever and many other FMCG companies adopt this form.
Hey sunanda, thanks for telling us the different types of direct marketing.
I am also sharing a document with images where you will learn more about the many types of direct marketing, including email, text and SMS. I am sure you will like it and find it useful.