: Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond

Go Back Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > The Principal and Practice of Direct Marketing

Types of Direct Marketing

Types of Direct Marketing

Discuss Types of Direct Marketing within the The Principal and Practice of Direct Marketing forums, part of the BMM Paradise for Bachelors in Mass Media category; Types of Direct Marketing Direct marketing can be applied to all three key business sectors: • Business to consumers • ...



LinkBack Thread Tools Display Modes
Types of Direct Marketing
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
Management Paradise Guru
Status: Offline
Posts: 6,680
Join Date: Jul 2010
Types of Direct Marketing - November 1st, 2010

Types of Direct Marketing

Direct marketing can be applied to all three key business sectors:
• Business to consumers

• Business to intermediaries

• Business to business

Approaches to Direct Marketing

Stand-Alone Direct Marketing

This could be regarded as the “ultimate" Direct marketing approach. Organizations that employ
this type of approach employ no other means to manage the relationship with their customers.
Companies such as ‘First Direct’, ‘Direct Life insurance’ or fall under this category. Here the customers are directly recruited via direct response press advertising, direct mail or the internet. There after, the relationship is managed using a combination of telephone, mail, e-mail etc.
Integrated Direct Marketing

In this approach Direct Marketing is viewed as a part of an integrated marketing mix. Organizations such as 'Save the child', 'Readers Digest', ‘Pizza-Hut’ are seen to adopt this approach.
Peripheral Direct Marketing

In this type of approach, Direct Marketing is employed as only an occasional, tactical marketing tool. Here direct marketing could be initiated as a short-term response to decreasing sales or competitive pressures. Hindustan Lever and many other FMCG companies adopt this form.
Friends: (0)
Reply With Quote
Your Friendly Helper
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello, I am your friendly Helper. Check the related links below which might be of your interest.
Not a Member Yet ?? Sign Up Now. Click Here and If you are looking for something? Search the Forums

Do you need help with your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..
Help Yourself and Help Others
Ask us, we are here to help

Related to Types of Direct Marketing

Similar Threads

Thread Thread Starter Forum Replies Last Post
Defining Direct Marketing & the Importance of Direct Marketing Sunanda K. Chavan The Principal and Practice of Direct Marketing 1 May 29th, 2015 06:12 PM
Competencies of Direct Marketing Sunanda K. Chavan The Principal and Practice of Direct Marketing 0 November 1st, 2010 04:24 PM
Direct and Online Marketing: The New Marketing Model Gaurav Garg Marketing Management 8 December 22nd, 2009 10:34 PM
Types of Marketing drkau21 Marketing Management 1 October 6th, 2009 10:00 AM
Direct Marketing -- Load Up Your Direct Marketing Toolbox & Grow Your Profits Exponen Maya Raichura Articles !! 0 June 3rd, 2008 06:46 PM
Re: Types of Direct Marketing
 (2 (permalink))
Akash Desai
hrakash is an unknown quantity at this point
Status: Offline
Posts: 57
Join Date: Dec 2013
Re: Types of Direct Marketing - December 31st, 2013

Types of direct marketing:-

1. Direct mail- Direct mail is posted mail that advertises your business and its products and services.

2. Telemarketing- Telemarketing involves contacting potential customers over the phone to sell products or services. Telemarketing is capable of generating new customer prospects in large volumes.

3. Email marketing- Email marketing is a simple, cost-effective and measurable way of reaching your customers. It can include e-newsletters, promotional emails to generate new leads or offers for existing customers, or ads that can appear in other business's emails.

4. Text (SMS) marketing- Text messaging allows businesses to reach individual customers and send messages to large groups of people at a low cost. You could use short message service (SMS) messaging to send customers sales alerts, links to website updates, appointment or delivery reminders, or personalized messaging.

5. Social media marketing- Social media can be used effectively as a marketing tool for business as it gives you the opportunity to interact directly with your customers and regularly share relevant product or service information.

6. Direct selling- Direct selling is an effective way to grow a flexible, low-cost business. Direct selling involves an independent salesperson selling products or services directly to customers, often at a customer's home or workplace. Traditional direct selling methods include door-to-door sales, party plans and network marketing.
Friends: (0)
Reply With Quote
Re: Types of Direct Marketing
 (3 (permalink))
Pandey Bhoopendra
Bhoopendra is on a distinguished road
Student of BMM
Mumbai, Maharashtra
Management Paradise Guru
Status: Online
Posts: 4,283
Join Date: Jun 2012
Re: Types of Direct Marketing - June 24th, 2015

The advantages of Direct Marketing

i. Accuracy in targeting consumers enhances

ii. Timing can be controlled to maximize impact

iii. Competitors are way behind

iv. Provide more opportunities for feedback from consumers

v. All outcomes are precisely measurable

vi. Being a more powerful communication medium, as it is personalized, relevant and solus (i.e. not competing simultaneously with other advertising messages)
Friends: (0)
Reply With Quote


advice headlines, believe in the best, caution headlines, claim headlines, complete man, connecting people (nokia, coolest one, direct, humorous headlines, identification headlines, marketing, question headlines, selective headlines, situation headlines, successful slogans, taste the thunder, thanda matlab coca-cola, types, yeh dil mange more

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

Forgot Password?  New User?

» Recent Threads

Fellow Program in...
Last post by Bhautik Kawa
3 Minutes Ago 12:37 PM
0 Replies
9 Cute...
Last post by Pandey Bhoopendra
4 Minutes Ago 12:36 PM
0 Replies
Fellow Program in...
Last post by Bhautik Kawa
8 Minutes Ago 12:31 PM
0 Replies
PGD in Rural Development...
Last post by Bhautik Kawa
12 Minutes Ago 12:28 PM
0 Replies
9 Musical #PRDPMusicDay.....
Last post by Pandey Bhoopendra
13 Minutes Ago 12:26 PM
0 Replies is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.

Management Paradise
About Us
Contact Us
Kartik Raichura
Terms & Conditions
Privacy Policy
Copyright © 2004 - 2013 Management Paradise. Site Developed by