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Objectives of Direct Marketing

Objectives of Direct Marketing

Discuss Objectives of Direct Marketing within the The Principal and Practice of Direct Marketing forums, part of the BMM Paradise for Bachelors in Mass Media category; Sale of products/Services Lead Generation- People who respond to DM or are interested. Lead Qualification- A prospect Establishing & Maintaining ...

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Sunanda K. Chavan
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sunandaC
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Objectives of Direct Marketing - November 1st, 2010

Sale of products/Services


Lead Generation- People who respond to DM or are interested.

Lead Qualification- A prospect

Establishing & Maintaining Customer Relations.

SUSPECTS

PROSPECTS

CUSTOMERS

CLIENTS

ADVOCATES

Direct Marketing- Direct contact with customers through emails, telephone, direct
mail or Direct response using mass media such as TV, Internet.



Direct Mail- Fax mail. Email, Voice mail, Solo mails, Product catalogue/ brochures.

Direct-response TV & Radio- direct response; Infomercials, Space advertising-
print, Specialty advertising in print; Binding cards ( Response cards- magazines),
Specialty advertising in various media- coupons, samples etc.
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