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Objectives of Direct Marketing


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Sunanda K. Chavan
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Objectives of Direct Marketing - November 1st, 2010

Sale of products/Services


Lead Generation- People who respond to DM or are interested.

Lead Qualification- A prospect

Establishing & Maintaining Customer Relations.

SUSPECTS

PROSPECTS

CUSTOMERS

CLIENTS

ADVOCATES

Direct Marketing- Direct contact with customers through emails, telephone, direct
mail or Direct response using mass media such as TV, Internet.



Direct Mail- Fax mail. Email, Voice mail, Solo mails, Product catalogue/ brochures.

Direct-response TV & Radio- direct response; Infomercials, Space advertising-
print, Specialty advertising in print; Binding cards ( Response cards- magazines),
Specialty advertising in various media- coupons, samples etc.
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Business Education
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Re: Objectives of Direct Marketing - June 26th, 2015

When your business is tumbling and none of the activity seems to work then , Direct marketing act as a cataract. Direct marketing is a short term and high and effective outcome method. This method usually generate curiosity among consumer and leads to direct response activity.
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Jiten Mazee
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Re: Objectives of Direct Marketing - January 3rd, 2016

Quote:
Originally Posted by sunandaC View Post
Sale of products/Services


Lead Generation- People who respond to DM or are interested.

Lead Qualification- A prospect

Establishing & Maintaining Customer Relations.

SUSPECTS

PROSPECTS

CUSTOMERS

CLIENTS

ADVOCATES

Direct Marketing- Direct contact with customers through emails, telephone, direct
mail or Direct response using mass media such as TV, Internet.



Direct Mail- Fax mail. Email, Voice mail, Solo mails, Product catalogue/ brochures.

Direct-response TV & Radio- direct response; Infomercials, Space advertising-
print, Specialty advertising in print; Binding cards ( Response cards- magazines),
Specialty advertising in various media- coupons, samples etc.
Hey sunanda nice information on direct marketing. It is generally used to get leads and increase sales by promoting products or services using emails, phones, sms etc. I am uploading a presentation with images to explain direct marketing in more details.
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