Objectives of Direct Marketing -
November 1st, 2010
Sale of products/Services
Lead Generation- People who respond to DM or are interested.
Lead Qualification- A prospect
Establishing & Maintaining Customer Relations.
Direct Marketing- Direct contact with customers through emails, telephone, direct
mail or Direct response using mass media such as TV, Internet.
Direct Mail- Fax mail. Email, Voice mail, Solo mails, Product catalogue/ brochures.
Direct-response TV & Radio- direct response; Infomercials, Space advertising-
print, Specialty advertising in print; Binding cards ( Response cards- magazines),
Specialty advertising in various media- coupons, samples etc.