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Direct Marketing Disadvantages

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Direct Marketing Disadvantages
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Sunanda K. Chavan
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Direct Marketing Disadvantages - November 1st, 2010

Direct Marketing Disadvantages

Image Factors- Direct marketing suffers from poor image factors. Direct mail is often treated as junk mail. Direct-response ads on TV are often low-budget ads for low-priced products.

This contributes to the image that something less than the best products are marketed although home shopping channels do promote some expensive products. Telemarketing and spam are irritating to many consumers thus lowering the image of the direct marketing industry.

Accuracy- One of the advantages of DM is targeting specific, potential customers. But, the effectiveness depends on the accuracy of the lists used which is very often inaccurate. Lists must be continually updated. Selectivity decreases if lists are not kept current.

Computerization has improved the currency of lists, yet the ability to generate lists remain a problem.

Content Support- Direct-response advertising requires the creation of mood but it is limited to the surrounding program and/or editorial content. Direct mail, online services also unlikely to create a desirable mood.

Rising Costs- The Rising costs of direct marketing program serves as a disadvantage to the marketer.
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Krunal Dhabhi
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Re: Direct Marketing Disadvantages - August 26th, 2014

Hello,

Thanks a lot for this much help
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Business Education
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Re: Direct Marketing Disadvantages - June 9th, 2015

DIRECT MARKETING MEDIA
  1. DIRECT MAIL
  2. TELEPHONE-BASED DIRECT MARKETING (TELE MARKETING)
  3. MAGAZINES
  4. NEWSPAPERS
  5. TELEVISION
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Jitendra Mazee
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Re: Direct Marketing Disadvantages - January 21st, 2016

Quote:
Originally Posted by sunandaC View Post
Direct Marketing Disadvantages

Image Factors- Direct marketing suffers from poor image factors. Direct mail is often treated as junk mail. Direct-response ads on TV are often low-budget ads for low-priced products.

This contributes to the image that something less than the best products are marketed although home shopping channels do promote some expensive products. Telemarketing and spam are irritating to many consumers thus lowering the image of the direct marketing industry.

Accuracy- One of the advantages of DM is targeting specific, potential customers. But, the effectiveness depends on the accuracy of the lists used which is very often inaccurate. Lists must be continually updated. Selectivity decreases if lists are not kept current.

Computerization has improved the currency of lists, yet the ability to generate lists remain a problem.

Content Support- Direct-response advertising requires the creation of mood but it is limited to the surrounding program and/or editorial content. Direct mail, online services also unlikely to create a desirable mood.

Rising Costs- The Rising costs of direct marketing program serves as a disadvantage to the marketer.
Sunanda, you have very well explained the disadvantages of direct marketing. Email marketing, Tele marketing, door to door marketing are included in the direct marketing. I am also including a document which will explain the whole concept of direct marketing, its advantages and disadvantages, so please check it.
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File Type: ppt Direct Marketing Disadvantages.ppt (4.14 MB, 1 views)
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