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Benefits of Direct marketing

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Sunanda K. Chavan
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Benefits of Direct marketing - November 1st, 2010

Benefits of Direct marketing

Home shopping- hassle free & fun, convenient.

Saves time.

Introduces a customer to a large variety of products at a time.

Comparative shopping is possible by browsing through mail order catalogues & online shopping.

Can order goods for ourselves & others also.

Sellers also benefit, they can personalize, customize messages.

Direct marketers can build a continuous relationship with each customer.

E.g. Parents of newborn babies may receive periodic mailings on clothes, toys etc as the child grows.

Nestle baby division builds a database continuously of new mothers and sends personalized packages of gifts and advice at the key stages in the baby’s life.

Direct marketing strategies can be timed to reach prospects at the right time and moments. Thus, DM receives a higher readership because it is sent to more interested prospects.

Direct marketing strategies & offer benefit the marketer since it is less visible to the competitors.

Direct marketing helps in building effective long-term relationships with the customers and this helps in getting customers to stay loyal.

The measurable response to direct marketing campaigns help to decide the more profitable ones.
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Jiten Mazee
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Re: Benefits of Direct marketing - January 19th, 2016

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Originally Posted by sunandaC View Post
Benefits of Direct marketing

Home shopping- hassle free & fun, convenient.

Saves time.

Introduces a customer to a large variety of products at a time.

Comparative shopping is possible by browsing through mail order catalogues & online shopping.

Can order goods for ourselves & others also.

Sellers also benefit, they can personalize, customize messages.

Direct marketers can build a continuous relationship with each customer.

E.g. Parents of newborn babies may receive periodic mailings on clothes, toys etc as the child grows.

Nestle baby division builds a database continuously of new mothers and sends personalized packages of gifts and advice at the key stages in the baby’s life.

Direct marketing strategies can be timed to reach prospects at the right time and moments. Thus, DM receives a higher readership because it is sent to more interested prospects.

Direct marketing strategies & offer benefit the marketer since it is less visible to the competitors.

Direct marketing helps in building effective long-term relationships with the customers and this helps in getting customers to stay loyal.

The measurable response to direct marketing campaigns help to decide the more profitable ones.
Well there are many benefits of direct marketing like a consumer can save its time, variety of products and long term relationship. I think my presentation will explain this in more details so please check it.
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