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Mass Marketing Vs One-to- One Marketing

Discuss Mass Marketing Vs One-to- One Marketing within the The Principal and Practice of Direct Marketing forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; MASS MARKETING Average customer Customer anonymity Standard product Mass production Individualized distribution Mass advertising Mass promotion One way communication Economies ...

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Mass Marketing Vs One-to- One Marketing
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Sunanda K. Chavan
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Mass Marketing Vs One-to- One Marketing - November 1st, 2010

MASS MARKETING

Average customer

Customer anonymity

Standard product

Mass production

Individualized distribution

Mass advertising

Mass promotion

One way communication

Economies of scale

Share of market

All customers

Customer attraction



ONE TO ONE MARKETING

Individual customer

Customer profile

Customized market offerings


Customized production

Mass distribution messages


Individualized incentives

Two way communication

Share of customers

Profitable customers

Customer retention
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Re: Mass Marketing Vs One-to- One Marketing
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Jitendra Mazee
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Re: Mass Marketing Vs One-to- One Marketing - February 23rd, 2016

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Originally Posted by sunandaC View Post
MASS MARKETING

Average customer

Customer anonymity

Standard product

Mass production

Individualized distribution

Mass advertising

Mass promotion

One way communication

Economies of scale

Share of market

All customers

Customer attraction



ONE TO ONE MARKETING

Individual customer

Customer profile

Customized market offerings


Customized production

Mass distribution messages


Individualized incentives

Two way communication

Share of customers

Profitable customers

Customer retention
Hey sunanda, as we know that mass marketing is the strategy to cover up the market and one to one is the marketing strategy to connect with individual directly to promote the products or services. Well, my both presentation will explain the whole concept in more detail.
Attached Files
File Type: ppt Mass Marketing.ppt (176.0 KB, 2 views)
File Type: ppt One-to- One Marketing.ppt (1.01 MB, 2 views)
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