Competencies of Direct Marketing
Direct marketers seeks to persuade people to buy products or services, like other forms of promotion. Virtually, all of direct marketing’s special competencies derive from the fact that the communications are directed at specific individuals and not at mass markets via mass media.
This includes the combination of advertising and selling into a single function, the prominence of customer service, the ability to precisely target individuals, and the ability to create personalized messages that call for immediate action. Finally, the results of direct marketing campaigns can be monitored and measured.
Direct marketers seeks to persuade people to buy products or services, like other forms of promotion. Virtually, all of direct marketing’s special competencies derive from the fact that the communications are directed at specific individuals and not at mass markets via mass media.
This includes the combination of advertising and selling into a single function, the prominence of customer service, the ability to precisely target individuals, and the ability to create personalized messages that call for immediate action. Finally, the results of direct marketing campaigns can be monitored and measured.