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Competencies of Direct Marketing

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Sunanda K. Chavan
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Competencies of Direct Marketing - November 1st, 2010

Competencies of Direct Marketing

Direct marketers seeks to persuade people to buy products or services, like other forms of promotion. Virtually, all of direct marketing’s special competencies derive from the fact that the communications are directed at specific individuals and not at mass markets via mass media.

This includes the combination of advertising and selling into a single function, the prominence of customer service, the ability to precisely target individuals, and the ability to create personalized messages that call for immediate action. Finally, the results of direct marketing campaigns can be monitored and measured.
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Jitendra Mazee
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Re: Competencies of Direct Marketing - February 23rd, 2016

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Originally Posted by sunandaC View Post
Competencies of Direct Marketing

Direct marketers seeks to persuade people to buy products or services, like other forms of promotion. Virtually, all of direct marketing’s special competencies derive from the fact that the communications are directed at specific individuals and not at mass markets via mass media.

This includes the combination of advertising and selling into a single function, the prominence of customer service, the ability to precisely target individuals, and the ability to create personalized messages that call for immediate action. Finally, the results of direct marketing campaigns can be monitored and measured.
Hey sunanda, thanks for sharing such a nice article with us and everyone will be thankful to you for your effort. Well, i am also uploading a document where you and other guys can get the detailed notes on the competencies of direct marketing.
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