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WHY DIRECT MARKETING?

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WHY DIRECT MARKETING?
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Sunanda K. Chavan
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WHY DIRECT MARKETING? - November 1st, 2010

WHY DIRECT MARKETING?


The environment has become more complex.

Bargaining power of the consumer has increased.


Market has become more competitive.


Cost of marketing a product has increased. The retail shelf cost at outlets in major cities is costly.


Advertising budgets are high.

Less customer loyalty.

DM helps companies focus on their marketing efforts.

Consumer lifestyle has changed. Today, customers look out for convenience in shopping.

Tele-shopping, home shopping, catalog marketing and online marketing cater to core customer value.

Globalization has facilitated the growth of direct marketing.

Niche markets with distinct preferences- DM


Technology has changed and enhanced the DM activity.
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Jitendra Mazee
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Re: WHY DIRECT MARKETING? - February 23rd, 2016

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Originally Posted by sunandaC View Post
WHY DIRECT MARKETING?


The environment has become more complex.

Bargaining power of the consumer has increased.


Market has become more competitive.


Cost of marketing a product has increased. The retail shelf cost at outlets in major cities is costly.


Advertising budgets are high.

Less customer loyalty.

DM helps companies focus on their marketing efforts.

Consumer lifestyle has changed. Today, customers look out for convenience in shopping.

Tele-shopping, home shopping, catalog marketing and online marketing cater to core customer value.

Globalization has facilitated the growth of direct marketing.

Niche markets with distinct preferences- DM


Technology has changed and enhanced the DM activity.
Well, from my point of view direct marketing is more appropriate than any other because here you can sell your product directly and can also take feedback directly from your customer and make modifications to your product according to the customers need. I am uploading a document for better explanation of direct marketing.
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File Type: ppt Direct Marketing.ppt (106.5 KB, 2 views)
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