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Defining Direct Marketing & the Importance of Direct Marketing

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Defining Direct Marketing & the Importance of Direct Marketing
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Sunanda K. Chavan
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Defining Direct Marketing & the Importance of Direct Marketing - November 1st, 2010

Direct marketing is a system of marketing by which organizations directly communicate with the target customer/s to generate a response or transaction. This response may take the form of an inquiry, a purchase or even a vote.


“Direct Marketing is the total of activities by which the seller in effecting the exchange of goods and/or services with the buyer, directs efforts to target audience using one or more media(direct selling, direct mail, telemarketing, direct-action advertising, catalogue selling, cable TV selling, mobile marketing etc) for the purpose of soliciting a response by phone, mail or personal visit from a prospect or customer.”


Direct Marketing involves all activities of marketing: Marketing Research, Segmentation, Target Marketing, Evaluation.

Direct Marketing is an interactive system of marketing which uses one or more media to effect the ‘measurable’ response or transaction at any level.

D.M. is used for Niche products, Service Products or Programs.

Traditionally Direct Marketing was performed using Catalogues, Direct mail, Telemarketing.

Strategies of D.M.- uses a number of media and each medium performs specific functions. Generally, they
follow-

One-Step Approach- the medium is used directly to obtain an order. Goal is to generate immediate sale.

Two-Step Approach- can involve the use of more than one medium. The first effort- to screen or qualify
potential buyers. The second effort generates the response. Telemarketing + Direct Mail.
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Business Education
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Re: Defining Direct Marketing & the Importance of Direct Marketing - May 29th, 2015

Today consumer are getting confused about the product and its brand. Clutter of advertising is the basic problem which company faces and how to solve these critical issue and the answer lies in your question i:e Direct marketing. Direct Marketing is an act which forces consumer to take direct response and hits the consumer on their subliminal minds.
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Jiten Mazee
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Re: Defining Direct Marketing & the Importance of Direct Marketing - January 19th, 2016

Quote:
Originally Posted by sunandaC View Post
Direct marketing is a system of marketing by which organizations directly communicate with the target customer/s to generate a response or transaction. This response may take the form of an inquiry, a purchase or even a vote.


“Direct Marketing is the total of activities by which the seller in effecting the exchange of goods and/or services with the buyer, directs efforts to target audience using one or more media(direct selling, direct mail, telemarketing, direct-action advertising, catalogue selling, cable TV selling, mobile marketing etc) for the purpose of soliciting a response by phone, mail or personal visit from a prospect or customer.”


Direct Marketing involves all activities of marketing: Marketing Research, Segmentation, Target Marketing, Evaluation.

Direct Marketing is an interactive system of marketing which uses one or more media to effect the ‘measurable’ response or transaction at any level.

D.M. is used for Niche products, Service Products or Programs.

Traditionally Direct Marketing was performed using Catalogues, Direct mail, Telemarketing.

Strategies of D.M.- uses a number of media and each medium performs specific functions. Generally, they
follow-

One-Step Approach- the medium is used directly to obtain an order. Goal is to generate immediate sale.

Two-Step Approach- can involve the use of more than one medium. The first effort- to screen or qualify
potential buyers. The second effort generates the response. Telemarketing + Direct Mail.
Hey sunanda, thanks for sharing such a great information of direct marketing and its importance. As we know that direct marketing is the process of making contact directly to the existing customers for promotion of company's product or services. I am uploading a document which will explain it in more deep.
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