SWOT OF INDIAN PHARMACEUTICAL INDUSTRY

COMPETENCY MAPPING

1. Evolution Of Competencies

After conversion of 97 Your price outlets into Pick & Choose shops, the latter followed a complete ‘Differentiating Competencies’ for succeeding with their new brand.
The idea was to make the brand ‘live and breathe’ and within a few months of their establishment they succeeded in doing so.

Pick & Choose started with complete re-branding of the Your Price outlets as their whole process combined fresh thinking with new ideas. The products to be sold were also changed from software to hardware.

Shop Staff were given intensive training so as to advise customers in every possible way they could. They also aimed to be on top of the latest developments

Next idea was to get customers involved and closer to their action. In-store kiosks helped them do so.

In addition people consultants worked with pick and choose to shape a competency framework focusing on Performance Management. Some of the board members were also provided Executive Coaching to help the leaders to shape actions and behaviors to drive the business forward in-line with Brand aspirations.


2. COMPETENCIES REQUIRED

A. To solve a particular problem in the shortest possible time
This is one of the most vital parts of satisfying a customer and can be assessed by reviewing performance and planning specific actions for the next month

B. Possessing adequate knowledge and skills to deliver the new brand
It can be assessed by the customers and the Regional and Store Manager.

C. Adapting latest technological innovation
It can be assessed by the technical people and the customers.
 
JET AIRWAYS

INTRODUCTION

The aviation industry is growing rapidly in step with its due importance in supporting the economy, in terms of facilitating international trade, employment generation, foreign exchange earning, and tourism growth, industrial and technological development.

With this fast growth, it has been quite tough for an airline to maintain its brand position in the market and grab the maximum share.

Branding is the process by which a company produces a differentiated position in the market from the other competitors. It is the title which it gives to its product as an identity to it.

In our present research process, we will find out the concept of branding followed by Jet Airways, a leading airline company in the aviation industry.

We will also analyze that within a short span of 12 years of operation, how Jet Airways has been able to form a niche market offering world class services to its customers and gaining loyalty.























OBJECTIVES OF THE STUDY

• To study the market share of Jet Airways

- Revenues earned – Past 3 years
- Profit earned – Last two years
- Share value - last two years



• To study the Value of the services
- Onboard
- Terminal facilities



• To have a comparative study with AirIndia
- The Performance of Aircrafts























RESEARCH DESIGN

It is a model that indicates a plan of action to be carried out in connection with a proposed research work. It is the specific presentation of the various steps in the process of research. These include-

 Selection of a research problem
 Presentation of the problem
 Formulation of the hypothesis
 Conceptual clarity
 Research methodology
 Survey of literature
 Data collection
 Testing of hypothesis
 Interpretation
 Presentation
 Report writing


Types of Research Design

On the basis of objectives, research can be classified into:

A. Exploratory
B. Conclusive

Exploratory research can be done using secondary sources of information, using expert opinion and using case analysis. Our research mainly comprises of secondary sources of information.

Conclusive research comprises of descriptive and experimental. We are studying about the consumer likes and preferences according to his income status. Therefore this is a sort of descriptive research.

On the basis of characteristics of data, it can be classified into:
A. Qualitative
B. Quantitative
We are gathering qualitative data from books, journals and internet.


EXPLORING JET AIRWAYS
Jet Airways, which commenced operations on May 5, 1993, has within a short span of over 12 years established its position as a market leader. The airline has had the distinction of being repeatedly adjudged India's 'Best Domestic Airline' and has won several national and international awards.
AirlineCode: 9W
IATA membership: Associate Member and a member of the IATA Clearinghouse. Also a participant of the IATA Multilateral Agreement for Passengers and Cargo Traffic.
Website: www.jetairways.com
Fleet: Jet Airways’ current fleet consists of B737 New and Next-Generation aircraft, Airbus 340-300E and modern turbo-prop ATR72-500 aircraft. All the Boeing aircraft are powered by CFM 56 engines, while the ATR aircraft are powered by Pratt and Whitney 127 engines. The average age of the fleet is 4.6 years making it the operator of the youngest aircraft fleet in Asia.
Number of passengers: Jet Airways has flown over 53.4 million passengers since the airline’s inception in May 1993 until end-May 2005. During the financial year, April 2004-March 2005, the airline carried over 8 million passengers. Over 22 per cent of its passenger revenue earnings are derived from overseas sales, thereby earning considerable amount of foreign exchange for the country. During the fiscal 2004-2005 the airline is estimated to have obtained over 43 per cent share of the Indian domestic air travel market.
Hubs: Mumbai (Primary Hub and Maintenance Base), Delhi, Kolkata and Chennai are the Secondary Hubs.

Flights: Jet Airways operates over 300 flights daily to 48 destinations.
Same day return flights are available between:
Mumbai-Ahmedabad; Mumbai-Aurangabad; Mumbai-Bangalore; Mumbai-Kolkata; Mumbai-Chennai; Mumbai-Delhi;Mumbai-Hyderabad; Mumbai-Indore; Mumbai-Jaipur; Mumbai- Rajkot; Mumbai-Udaipur; Mumbai-Vadodara; Delhi-Ahmedabad; Delhi-Bangalore; Delhi-Bhopal; Delhi-Chennai; Delhi-Kolkata; Delhi-Hyderabad; Delhi-Indore; Bangalore-Hyderabad;Bangalore-Chennai; Bangalore-Kolkata; Chennai-Madurai
WHY JET AIRWAYS?
Passenger preference
City Check-In: This facility is available for passengers traveling on the domestic network with hand baggage only at Mumbai, Delhi, Kolkata, Chennai, Bangalore and Indore. Passengers can check-in and collect their boarding pass at the city office at least two hours before the flight time and report at the airport 30 minutes before departure.
Same Day Return Check-in: This facility is available throughout the network at stations/cities connected by same day return flights, provided both stations are connected online by the Departure Control System. Both boarding cards are handed over to passengers at the point of origin, thereby eliminating a second check-in and therefore, a shorter waiting time at the airport on the return flight. Such passengers would need to report at the airport for the return flight only 30 minutes before scheduled departure.
Tele-Check-In: Most stations have tele-check-in facilities for Club Premiere passengers as well as Jet Privilege Blue Plus, Gold, Silver and Platinum Card members. Platinum and Gold Card members can tele-check-in 48 hours in advance. Silver and Blue plus Card members can tele-check-in 24 hours in advance. Passengers may tele-check-in unto one hour prior to departure and must arrive at the airport check-in counter at least 30 minutes prior to departure.
However, Blue Plus members are required to report 45 minutes prior to departure. All passengers for International flights will need to tele-check-in upto four hours prior to departure. All are required to report 45 minutes prior to departure.
Same Day Return Tele-Check-In: Jet Airways' Club Premiere passengers as well as Jet Privilege Blue Plus, Gold, Silver and Platinum Card members can Tele-check-in for their same day return journey at the originating station. Passengers availing of this facility have to report at the airports 30 minutes prior to departure. However, Blue Plus members are required to report 45 minutes prior to departure. This facility is available only when both the outbound and inbound sectors are on Jet Airways.
Tele-Check-In: Most stations have tele-check-in facilities for Club Premiere passengers as well as Jet Privilege Blue Plus, Gold, Silver and Platinum Card members. Platinum and Gold Card members can tele-check-in 48 hours in advance. Silver and Blue plus Card members can tele-check-in 24 hours in advance. Passengers may tele-check-in unto one hour prior to departure and must arrive at the airport check-in counter at least 30 minutes prior to departure.
However, Blue Plus members are required to report 45 minutes prior to departure. All passengers for International flights will need to tele-check-in upto four hours prior to departure. All are required to report 45 minutes prior to departure.
Same Day Return Tele-Check-In: Jet Airways' Club Premiere passengers as well as Jet Privilege Blue Plus, Gold, Silver and Platinum Card members can Tele-check-in for their same day return journey at the originating station. Passengers availing of this facility have to report at the airports 30 minutes prior to departure. However, Blue Plus members are required to report 45 minutes prior to departure. This facility is available only when both the outbound and inbound sectors are on Jet Airways.
Seat Request: Club Premiere passengers are requested to indicate their seat preference at the time of reservation.
Meal Request: Jet Airways passengers are requested to indicate their meal preference at the time of reservation.
Airport Lounges: Club Premiere passengers have the facility of waiting at airport lounges in certain airports. Passengers are offered complimentary beverages and snacks in these lounges.
Facilities for the Physically Challenged: Physically challenged passengers can make a request while booking their flight and an attendant with wheelchair will be arranged.
Baggage Clearance: Jet Airways ensures speedy baggage delivery on arrival at all destinations.
Check-In Facilities for Overseas Passengers: To assist overseas passengers, Jet Airways have check-in counters at Terminals 2A (2200-1000 hrs) and terminal 2C (2200-0700 hrs.) at the Chhatrapati Shivaji International Airport, Mumbai.
Through Check-in: Passengers departing on Jet Airways services and connecting onto British Airways flights out of Mumbai or Chennai; Northwest, Swiss and Qantas, Saudi Arabian Airlines, Kenya Airways, and Qatar Airways out of Mumbai; KLM out of Delhi; and Emirates, Gulf Air and Cathay Pacific out of Mumbai, within 12 hours, can now be through checked-in to their final destination.
This means that their luggage is through labeled and boarding passes issued for their onward international flights.
This facility is also available for passengers arriving on British Airways services and connecting onto Jet Airways flights via Mumbai or Chennai and Delhi; for passengers arriving on KLM / Northwest services and connecting on to Jet Airways flights via Delhi and Mumbai respectively; and for passengers arriving on Emirates, Gulf Air and Cathay Pacific, Swiss, Saudi Arabian Airlines, Keneya Airways and Qatar Airways services connecting onto Jet Airways services via Mumbai. (Customs formalities will have to be completed by passengers at the respective airports).
Jet Airways passengers flying to any destination within India and connecting to another flight of the airline through our hubs at Bangalore, Kolkata, Chennai, Delhi, Mumbai, Pune and Hyderabad can avail the Through Check-in facility to their final destination within India.
Interline: Jet Airways has interline agreements with 122 international airlines which allows passengers to use interline documents on Jet Airways for their travel. Jet Airways also has interlined agreements with 41 carriers for carriage of cargo to their destinations.
Jet Privilege: Jet Privilege is the Frequent Flier Programme of Jet Airways. The new Jet Privilege Frequent Flier Programme has made flying with Jet Airways an even more rewarding experience. The new Jet Privilege now enables members to enjoy a wide range of privileges provided by no other domestic frequent flyer programme in India.
Enrolment is simple as there is no need for enrolment fees or collecting boarding passes. The member earns JPMiles from the moment he or she takes the first flight. JPMiles can also be earned when a passenger flies abroad on Jet Airways' international partner airlines like KLM Royal Dutch Airline, Northwest Airline, British Airways, Gulf Air and Qantas.
The JP Programme, relaunched July 2004 in a new format is completely global in nature. However with the introduction of long distance international flights by Jet Airways, the programme has been further enhanced. Furthermore, in addition to the existing global programme partnerships with Hilton, Hyatt and Hertz, the programme has also brought onboard a host of new partners like Raffles Hotels & Resorts, Swissotel, Shangri-La, and Meritus to meet the needs of our members when they travel abroad on Jet Airways.
A Jet Airways frequent flier member also earns JPMiles through our programme partners – Hilton HHonors, Hyatt Hotels & Resorts, The Leela Palaces & Resorts, ITC-Welcomgroup, Oberoi Hotels & Resorts, Radisson Hotels & Resorts, The Park Hotels, Hertz Rent A Car and Avis Rent A Car
Citibank and MasterCard are co-brand partners for the Jet Airways Citibank Credit Card. JPMiles are also earned on spends on this card.
The Economist magazine is a publishing partner and JPMiles are earned on Subscriptions to this magazine.
With our new telecom partner Matrix, members can avail of local SIM cards across 18 countries and stay connected with a local mobile number. This gives users a saving of up to 50% as compared to regular international roaming bills. JP members also earn JPMiles while making use of this facility

The Jet Privilege programme has five membership levels:
JP Blue, JP Blue Plus, JP Silver, JP Gold and JP Platinum.
Other privileges offered to a JP member are membership level bonuses, access to Club Premiere lounges at the airports, tele-check-in, extra baggage allowance over and above the normal allowance, guaranteed reservations upto 24 hours before departure and check-in at Club Premiere desks and access to KLM lounges at select international airports. A full-fledged dedicated service centre handles member enquiries for redemption or any other service related to Jet Privilege.
Moreover, JP members now have the advantage of complete online access to their account online. This enables them to access their personal JP account information anytime, anywhere.
Visit India Fares: Jet offers Special “VISIT INDIA USD FARES” for 7-day, 15-day and 21-day travel.
Class of Service:
A. Business – Branded 'Club Premiere'
Business - (long-haul) 'Premiere'
B. Economy
In-flight Facilities
Jet Airways passengers are warmly greeted on board by their Multinational crew offering a welcome drink of fresh juices and a refresher towels.
Pillows and blankets are available on request on all the flights.
A wide choice of newspapers and magazines are available. The monthly Inflight magazine Jetwings is placed in each seat pocket for your pleasurable reading. Club Premiere passengers may request for exclusive stationery.
Jet Airways offers customers exemplary inflight services in both Club Premiere and Economy classes on all sectors. A choice of vegetarian or non-vegetarian snacks and hot meals are offered in Club Premiere and Economy class. All meals are cooked in pure vegetable oil. We also offer a variety of special meals to cater to your every need. Passengers can request for a special meal to be catered onboard 24 hours prior to their flight with our reservations department. During flight, the Crew will take special care of unaccompanied minors. A special giveaway ‘Jetkids’ is offered to all Children for their recreation.
For our International Operations, we have multinational Cabin Crew to cater to our valued customers. A wide-choice of in-flight entertainment, gourmet meal service using elegant cutlery, exquisite French Wines and Swiss Chocolates, and the finest assortment of coffee and tea. Passengers can choose from signature Continental, Oriental and Indian menus which will be served on request.
Choice of French wines and liquor, comfortable seating, in-flight audio-video, brewed coffee are all available in the Economy class.
Our In flight Entertainment offers personalized audio video facility in Club Premiere while our Economy cabin provide overhead LCD screens and choice of audio.
The international version of the monthly In flight magazine Jetwings International is placed in each seat pocket for our passengers.
A first-aid kit is available with the cabin crew.
Jet Airways flights are non-smoking flights.
In accordance with the Government of India’s regulations, consumption of alcohol is not permitted on Jet Airways’ domestic flights.
Safety instructions and Emergency procedures are explained by the Cabin Crew on each flight in Hindi and English. Safety Briefing cards are placed in each seat pocket for additional details.

Awards

Hero Mindmines First BML Munjal award for excellence in learning & development, 2006

Jet Airways wins coveted award for Emerging Company of the year at the Economic Times awards for Corporate Excellence, 2005

Jet Airways bags the coveted TTG Travel Asia's Award for the Best Domestic Airline for 2005

Emerging Company of the year for Corporate Excellence, 2005

Jet Airways wins Freddie Awards, 2005

Jet Airways is 'India's Best Domestic Airline' for the second consecutive year, 2004

Jet Airways Bags Businessworld's 'Most Respected Company' Award For the Second Consecutive Year, 2005

TTG Travel Award - The Best Domestic Airline, Asia Pacific, 2004

Business Traveller Awards, 2004

Galileo-Express Travel & Tourism Award for India’s Best Domestic Airline, 2003
And many more since 1994…

Certificates
Jet Airways' in-flight Services have been officially ISO 9001-2000 certified for meeting world-class standards.
Jet Airways Bags 'The Oscar Of Branding' SUPERBRAND
The prestigious 'Superbrand' status has been conferred on Jet Airways recognising it as one of the leading Superbrands in India.
This 'Oscar of Branding' has been awarded by the world's leading authority on branding, an independent Superbrands Council comprising of the most eminent professionals in Marketing and Advertising.
This is the first time that the 'Superbrand' concept has been brought to India for endorsing leading consumer brands.
Jet Airways will be featured as one of the strongest Indian brands in the Superbrands volume to be printed in Italy, which will be released at the special Superbrands Gala Event in December this year.
With this latest honor, Jet Airways joins an exclusive club of this year's winners from India. The Airline was selected out of a list of 711 leading Indian brands across 98 categories.
The selection criteria define a Superbrand as the one, "that has established the finest reputation in its field. It offers consumers significant emotional and or physical advantages over its competitors which (consciously or sub-consciously) consumers want, recognize, and are willing to pay a premium for."
The selection process avoids any ranking by market share and instead focuses on the brand image and perception of the product. The brands' dominance, goodwill, consumer loyalty, trust and emotional bonding influence the selection.
Superbrands is a concept that started ten years ago in the United Kingdom to chronicle case studies of exceptional brands; to pay tribute to them and their brand guardians. Since then it has been replicated in 25 countries except India. Some of the leading countries that have the Superbrand concept are Australia, France, Germany, Holland, Hong Kong, Italy, Malaysia, Philippines, USA, Singapore, Spain, United Arab Emirates, Indonesia, Ireland, Egypt, and Denmark.
Jet Airways has carried over 38 million passengers since inception on May 05, 1993 till end-July 2003. The Airline currently operates over 275 flights to 42 destinations within India and to London (Heathrow), Kuala Lumpur, Singapore, Colombo and Kathmandu offering Club Premiere (Business Class) on most Boeing 737 flights. With an average age of 4.83 years Jet Airways today operates one of the youngest aircraft fleet in the world.
The Airline has won several coveted national and international awards. These include the Boeing Company's honour for consistently maintaining the highest technical despatch reliability in excess of 99 per cent for 2002, the leading business weekly, Businessworld's 'India's Most Respected Company in the Travel and Hospitality Sector' for 2003, Travel Trade Gazette's (TTG) 'Best Domestic Airline Award' for 2002 among 14 countries in the Asia-Pacific region, Air Transport World (ATW) 'Market Development Award' for 2001 for the best domestic airline, the Qimpro Gold Standard for 2001 and the Hospitality & Food Service (H&FS) 'Best Domestic Airline' award four times.
In-flight Services, ISO 9001 - 2000 certified
Jet Airways' in-flight Services have been officially ISO 9001-2000 certified for meeting world-class standards.

Whilst confirming that Jet Airways had complied with ISO criteria, the external certifying body Det Norske Veritas (DNV) has complimented the Airline for its customer focused approach and the wealth of internal data, which indicated that it "listened to the voice of the customer".

Jet Airways formulated a Quality Management System for in-flight Services in February 2001 as part of a comprehensive exercise to implement ISO in select operational areas. Qualteam Consultants were selected to assist in the certification process. A core group led by a Management Representative of Jet Airways was constituted to ensure that the quality management system developed by in-flight Services would meet ISO requirements.

This group identified core processes as well as sub-processes required to support in-flight operations. It met with respective departments within in-flight Services to 'flowchart' all the processes and develop the Process Manual. The Quality Manual, which is the apex document, was also developed during this period.

To ensure that the Quality Policy, Objectives and Processes were understood and complied with, all in-flight staff were given half-day training.

Det Norske Veritas was selected as the external certification body, based on its reputation in the auditing of service organisations. The audit held from March 01 to 18, 2002 examined documented processes through an intensive examination at in-flight services Headquarters in Mumbai and also at the crew bases in Mumbai, Delhi and Chennai.

Jet Airways Chairman, Mr. Naresh Goyal was recently conferred India's premier quality honour, the Qimpro Gold Standard 2001 for adopting world-class quality models.




THE FINANCIAL STATEMENT

JET AIRWAYS (INDIA) LIMITED
Regd. Office : S.M Centre, Andheri - Kurla Road, Andheri (East), Mumbai - 400 059.
AUDITED FINANCIAL RESULTS FOR THE YEAR ENDED 31ST MARCH, 2005
(Rs. in lac)
Sr. Particulars Quarter Quarter Nine Months Year Ended
31.03.2004 - 31.03.2005
(Audited)
1 Net Income from Operations Rs. 1, 20,336, Rs.93, 561 Rs.3, 13,465 Rs.4,33,801 Rs. 3,44,742

2 Other Income Rs.1, 925 2,552 Rs. 6,291 Rs.8, 216 Rs.11, 832

3 Total Expenditure Rs.82, 477 Rs.68, 210 230,258 312,735 258,331

a. Employees Remuneration and Benefits Rs. 10,699 Rs.7, 372 RS. 26,775 Rs.37, 474 Rs.28, 224
b. Aircraft Fuel Expenses RS 26,696 Rs.19, 848 Rs.78,477 Rs.105,173 Rs.74,178
c. Selling and Distribution Expenses Rs.16,106 Rs.12,214Rs. 39,800Rs. 55,906 Rs.42, 640
d. Other Operating Expenses (incl rentals) Rs.28,976 Rs.28,776 Rs.85,206Rs. 114,182 Rs.113,289

4 Interest Rs.6, 838 Rs. 6,283Rs. 18,531 Rs.25, 369 Rs.28,914

5 Depreciation Rs.11, 506 Rs. 12,533 Rs.34, 194 Rs.45, 700 Rs.51, 515

6 Profit (+)/Loss (-) before tax Rs.21, 440 RS.9, 087 Rs.36, 773RS. 58,213 Rs.17, 814 (1+2-3-4-5)

7 Provision for Taxation incl. Deferred Tax Rs. 8,140 800 Rs.10, 874 Rs.19, 014 Rs.1, 503
8 Net Profit (+)/Loss (-) (6-7) Rs.13, 300Rs. 8,287 Rs.25, 899Rs. 39,199 Rs.16, 311
9 Paid-up equity share capital Rs.8, 633 Rs.7,209 Rs.7,209 RS.8,633 RS. 7,209
(Face Value of Rs. 10/- each)
10 Reserves excluding revaluation reserves Rs.169,409 (11,208)



11 Basic EPS (in Rs.) 17.90 Rs.11.18 Rs.34.80 Rs.52.29 Rs.21.37
Diluted EPS (in Rs.) Rs.2.89 Rs.2.02 RS.5.86 Rs.8.72 Rs.4.37
(Face Value of Rs. 10/- each)
Non - promoter Shareholding
No of Shares Rs.17, 266,253 Nil Rs.17, 266,253 Nil% of holding 20%
Notes: 1 The above results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 17thMay 05.

2 The Company concluded its IPO in February' 05 and its equity shares were listed on The National Stock Exchange of India Limitedand The Stock Exchange, Mumbai on 14th March, 2005. The IPO comprised of a fresh issue Rs.14, 245,111 equity shares and an
offer for sale of 3,021,690 equity shares by Tail Winds Ltd. The IPO was oversubscribed by 16.2 times.
3 There were no investor complaints at the beginning of the quarter. The Company received 315 investor queries/ complaints
during the quarter ended 31st March, 2005 which were resolved during the same period.
4 As proposed in the Offer Document, the Company deployed the IPO proceeds for redemption of Cumulative ConvertibleRedeemable Preference Shares (CCRPS) issued to IFC, part-prepayment of IDFC Debt, meeting IPO expenses and repayment of aircraft loans.
5 The proportion of international operations' revenue to the total revenue is insignificant, therefore has not been reported separately. .
6 Upto 31st March, 2004, the Company provided for the costs associated with heavy aircraft maintenance checks and engine maintenance costs at a pre determined rate for each block hour flown and charged the actual costs against these Provisions. However, in view of AS - 29 on 'Provisions, Contingent Liabilities and Contingent Assets' issued by the ICAI,
being applicable from 1st April, 2004, the Company has accounted for the said expenses on an incurred basis.
7 The figures for the previous quarter and comparative figures for the previous year have been regrouped/ restated wherever necessary.
8 The Board of Directors has recommended a dividend @ 30 % on the Equity Share Capital of the Company for the financial year
ended 31st March, 2005.

Place : Mumbai
Date : 17th May, 2005
For JET AIRWAYS (INDIA) LIMITED
SAROJ K. DATTA
EXECUTIVE DIRECTOR


THE ANALYSIS

JET AIRWAYS (INDIA) LIMITED
Regd. Office: S.M Centre, Andheri - Kurla Road, Andheri (East), Mumbai - 400 059.
UNAUDITED FINANCIAL RESULTS FOR THE YEAR ENDED 31th March, 2005
(Rs. in lac)
Sr. Particulars Year No. Ended 30.04.2004 30.03.2005
(Audited)
1 Net Income from Operations Rs.127,964 Rs.99,978 Rs.259,016 Rs.192,642 Rs.433,801
2 Other IncomeRs. 4,460 Rs.3, 696 Rs. 7,944 Rs.4,025 Rs.8,216
3 Total Expenditure Rs.105,989 Rs.76,090 Rs.209,132 Rs.145,615 Rs.312,735
a. Employees Remuneration and Benefits Rs.12, 405 Rs. 8,864 Rs.23, 499 Rs.17, 388 Rs.37, 474
b. Aircraft Fuel Expenses Rs.39, 964 Rs.25, 603 Rs.74, 748 Rs.47, 131 Rs.105, 173
c. Commission Rs.11, 117 Rs.9, 631 Rs.24, 148 Rs.18, 350 Rs.42, 081
d. Other Selling and Distribution Expenses Rs.1, 854 Rs.3, 743 Rs.9, 557Rs. 6,922 Rs.13, 825
e. Other Operating Expenses (incl aircraft lease rentals) Rs.40, 649 Rs.28, 249 Rs.77, 180 Rs.55,824 Rs.114,182
4 Interest Rs.5,628 Rs.5,882 Rs.11,674 Rs.12,322 Rs.25,369
5 Depreciation Rs.9, 729 11,521 Rs.19, 563 Rs.22, 909 Rs.45, 700
6 Profit before tax Rs.11, 078 RS.10, 181 Rs.26, 591 Rs.15, 821 Rs.58, 213
(1+2-3-4-5)
7 Provisions for Taxation
Current Tax (incl. wealth tax) Rs.904 778 Rs.2, 213 Rs.1, 224 Rs.4, 604
Deferred Tax Rs.3, 115 Rs.1, 661 Rs.7, 671 Rs.1, 661 Rs.14, 410
Fringe Benefit Tax Rs. 2, 00,314
8 Net Profit (6-7) Rs.6,859 Rs.7,742 Rs.16,393 Rs.12,936 Rs.39,199
9 Paid-up equity share capital Rs.8, 633 Rs.7, 209 Rs.8, 633 Rs.7, 209 Rs.8, 633
(Face Value of Rs. 10/- each)
10 Reserves excluding revaluation reserves Rs.166, 456
11 Basic EPS (Before Deferred Tax) * Rs.11.55 Rs.12.63 Rs.27.87 Rs.19.46 Rs.72.03
Basic EPS (After Deferred Tax) * Rs.7.94 Rs.10.33 Rs.18.98 RS.17.15 Ras.52.29
Diluted EPS *Rs. 7.94 Rs.1.78 Rs. 4.08 Rs.3.04 Rs.8.72
Non - promoter Shareholding
No of Shares 17,266,253 Nil 17,266,253 Nil 17,266,253
% of holding 20%
* Not annualized
Notes :1 The results for the quarter & half year ended 30th September, 2005 have been subjected to a limited review by the Statutory Auditors, and the same were reviewed by the Audit Committee and taken on record by the Board of Directors at their meeting held on
29th October, 2005.
2 In view of the seasonality of the business, the financial results for the quarter ended are not indicative of the full year's performance.
3 The details of the utilization of the net IPO proceeds are as stated below :-
(Rs in lac)
Particulars
As projected in the Actuals
Prospectus dated as on
28.02.2005 30.09.2005
Repayment of Debt and redemption of CCRPS 79,210 55,757
Capital Expenditures 46,010 3,451
General Corporate purposes 24,835 7,720
Total 150,055 66,928
Pending utilization of balance funds, as at 30th September, 2005 the same have been invested in liquid mutual funds and fixed deposits with banks.
4 During this quarter, flood - related disruption from July 26 - August 3, 2005 resulted in cancellation of 656 flights due to which the
Company had to incur a one time extra cost of Rs. 3.52 Crore which is charged off under respective heads of expenses. Management estimates that there was an additional Rs. 11.44 Crore notional loss due to the above. These figures have not been reviewed by the auditors.
5 The Company is operating in a single business segment i.e Air Transportation and as such all business activities revolve around this segment.
Hence there is no reportable segment as required by AS - 17 on 'Segment Reporting' issued by the ICAI.
6 There were no investor complaints pending at the beginning of the quarter. The Company received 172 investor queries/complaints
during the quarter ended 30th September, 2005, which were resolved during the same period.
7 The figures for the previous quarter & half year and comparative figures for the previous year have been regrouped/ restated wherever necessary.
Place: Mumbai
Date: 29th October, 2005Utilisation
For JET AIRWAYS (INDIA) LIMITED
SAROJ K. DATTA
EXECUTIVE DIRECTOR
A COMPARATIVE STUDY- AIR INDIA

The Aircrafts

The aircraft used was VT-EBD, a Boeing 747-237 named the "Emperor Ashoka". It was the first 747 delivered to Air India. When it was delivered in April 1971, Air India had proudly proclaimed it as the "747th wonder of the world", and in keeping with their Maharaja motif, used the tagline "Your Palace in the Sky" to describe this wonderful new aircraft with an astonishingly detailed external paint scheme and equally fascinating interior design.
Departures from Bombay's Chatrapati Shivaji International Airport's main runway, Runway 27 take the aircraft directly over the ocean which is less than a mile from the end of the runway. This flight was a night departure from Santacruz airport (as it was then called, while the city was officially known as Bombay) on 1 January. It was headed for Dubai International Airport in Dubai. The Captain (Capt.M.L.Kukar) was the operating pilot.
Shortly after takeoff the aircraft made a right turn. When the aircraft was returned to normal level position, the captain's ADI (Attitude Direction Indicator) which was evidently malfunctioning indicated that the aircraft was still flying banked to the right. Assuming that the aircraft was still banked to the right, the Captain further corrected so the aircraft was flying now in banked to the left. However his ADI still showed the aircraft as banked to the right.
The Captain made a verbal comment about his ADI having "toppled" meaning that it was still showing the aircraft in a right bank. The First Officer whose presumably functional ADI was now showing a left bank, said that his ADI was also toppled. It is believed that the Captain took this to mean that both ADIs were indicating a right bank. It was after sunset and the aircraft was flying over a dark ocean with no ability to visually cross-check the actual horizon. The 747 did have third ADI in the center of the console, but it was evidently not consulted. The Captain continued to correct for his perception of the aircraft situation by further left bank and left rudder, causing the aircraft to rapidly lose altitude and crash into the Arabian Sea, killing all 190 passengers and 23 crew on board.


RECOMMENDATIONS
Product
Given that business travelers account for over 80% of the domestic air traffic in India, schedules are carefully designed to provide same day return trips between significant city pairs, e.g. Delhi-Mumbai, Mumbai-Bangalore, etc.
The airline provides a business class service on almost all its flights operated by 737 aircraft. The Club Premiere cabin, with wider seats and greater seat pitch, exclusive ground check-in facilities, etc. is today regarded as one of the best. In-flight meals are served course by course, on specially designed Noritake crockery. Dedicated lounges at airports enable Club Premiere passengers to experience in-flight hospitality on the ground.
Jet Airways woos the economy passenger not through discounts but by adding value, such as being the first domestic airline to offer Tele Check-in, City Check-in, Through Check-in and One Time Check-in facilities.
Economy passengers enjoy more than 50 different menus offered across different routes and at different times of the day.
Jet Airways’ frequent flier programme, Jet Privilege is comparable with the best in the world. The Jet Privilege Programme has many ‘Firsts’ to its credit in the Indian domestic airline market.
Launched in July 1994, the JP Programme was repackaged and re-launched in its current avatar in December 1999.
Jet Privilege was the first domestic frequent flyer programme in India to launch a three-tiered programme (Blue, Silver and Gold) to recognise the differences in customer segments. It has the widest alliances with international airlines for earning and redemption of miles, including British Airways and KLM-Northwest, besides premium hotel chains, car rental services and financial services. With a membership of over 300,000, it is the largest and fastest growing loyalty programme in the country.
Jet Escapes holiday packages have been developed in conjunction with leading hotel chains to promote the domestic leisure market. This, along with Apex and Super Apex fares, for advanced bookings at lower rates, has encouraged up-gradation of passengers from rail- to air travel. Jet Kids, a branded in-flight product for children, is a reflection of the Jet Airways philosophy that every passenger is equally important to the airline.
Other alliances and the use of technology have seen Jet Airways lead the market with value-added services. The Citibank-Jet Airways co-branded card is a unique product that encourages subscribers to earn miles while dining or shopping. Jet Mobile service provides mobile phone users with up-dates on flight schedules and flight timings.
Charters are a new and growing contributor to the airline’s business.
Several high profile companies (MasterCard, Louis Vuitton, etc.) and individuals (Bill Clinton and his entourage) have chartered Jet Airways flights for their domestic travels and conferences. Jet Airways Cargo, having carried over 77,000 tons of cargo between April 2002 and March 2003, is a growing business for the airline.
Recent Developments
During the last two years, the brand has consolidated its market position of leadership, placing greater emphasis on Customer Relationship Management. The Service Tracker, a system for collecting and acting on passenger feedback within seven days, helps analyse trends and measure quality aspects such as meals, in-flight service, on-time performance, etc.
Jet Airways recently launched e-ticketing. This significant initiative enables its customers to book tickets on the airline website. Passengers can now book, pay and print their Jet Airways e-ticket online from any point globally and travel with paperless tickets across its network.
Promotion
The first advertising campaign was released in 1993. However, even before this, to reflect the brand position, ‘A world class airline for business travellers’, the identity needed to reflect the professionalism and warmth. This was built in to the Jet Airways logo design and the choice of colours, where blue represents professionalism and ochre the warmth. The corporate symbol is a graphic representation of an aircraft’s tail-wings speeding past the sun.
The sign-off or tag line evolved from research findings, key being that the domestic air traveller perceived flying as a joyless, necessary evil. An integral part of the launch strategy was for Jet Airways to hold out and deliver the promise that domestic air travel with the airline would be a joy. This led to the now familiar line, ‘The Joy of Flying’, which was also incorporated into the logo unit.
Based on a research commissioned in 1998 the new strategy was developed to make the brand more ‘warm and caring’. The brand property or central theme to this new strategy was the yellow rose, and the entire communications programme was developed around this. The campaign was rolled out on Valentine’s Day, 14th February 1999, with each passenger travelling that day on a Jet Airways flight receiving a yellow rose on boarding. The focus had changed, from the airline to the passenger.
This period also saw the introduction of the new uniform. While continuing to stress on the professional, young, modern look, the uniform design uses a floating diya (a traditional Indian lamp) in its print. The diya is depicted in motion to signify progress. Over the last four years, the uniform has become a very visible and significant feature of the brand.
Brand Values
The core focus of the brand is to be a world class airline. Towards this end it strives to offer passengers a world class product, be it the world’s latest aircraft, a world class in-flight service or a business class product comparable to the best in the world. It endeavours to ensure that the customer can depend on the clockwork-like regularity of Jet Airways’ operations; and it promises to deliver a highly professional and efficient brand experience – pre-flight, in-flight and post-flight.








CONCLUSION
In its 11 years of operations, Jet Airways has flown over 43.5 million passengers, more than the population of Mumbai, Delhi and Bangalore combined.
To date Jet Airways aircraft have so far flown 235.5 million nautical miles.
Every five seconds, one Jet Airways ticket is sold. Every five minutes, a Jet Airways aircraft lands or takes off.
The Father of Indian Aviation and the founder of Air India, J.R.D. Tata, was present when the first Jet Airways aircraft arrived in Mumbai.
In 1999, Air Transport World magazine rated Jet Airways as the fastest growing passenger airline in the world.
Jet Airways has probably one of the youngest fleet in the world, with an average aircraft age of just 4 years.














BIBLIOGRAPHY

1. Dhawan Radhika, 2005, Businessworld

2. Balakumar.K, 2006, News Today

3. Zore Prassanna, 2006, Moneycontrol.Com

4. Kannan Preeti, 2006, Express Travel world

5. Jagannathan.V, 2005, www.domain-b.com

6. www.jetairways.com



























INTRODUCTION

The aviation industry is growing rapidly in step with its due importance in supporting the economy, in terms of facilitating international trade, employment generation, foreign exchange earning, and tourism growth, industrial and technological development.

With this fast growth, it has been quite tough for an airline to maintain its brand position in the market and grab the maximum share.

Branding is the process by which a company produces a differentiated position in the market from the other competitors. It is the title which it gives to its product as an identity to it.

In our present research process, we will find out the concept of branding followed by Jet Airways, a leading airline company in the aviation industry.

We will also analyze that within a short span of 12 years of operation, how Jet Airways has been able to form a niche market offering world class services to its customers and gaining loyalty.























OBJECTIVES OF THE STUDY

• To study the market share of Jet Airways

- Revenues earned – Past 3 years
- Profit earned – Last two years
- Share value - last two years



• To study the Value of the services
- Onboard
- Terminal facilities



• To have a comparative study with AirIndia
- The Performance of Aircrafts























RESEARCH DESIGN

It is a model that indicates a plan of action to be carried out in connection with a proposed research work. It is the specific presentation of the various steps in the process of research. These include-

 Selection of a research problem
 Presentation of the problem
 Formulation of the hypothesis
 Conceptual clarity
 Research methodology
 Survey of literature
 Data collection
 Testing of hypothesis
 Interpretation
 Presentation
 Report writing


Types of Research Design

On the basis of objectives, research can be classified into:

A. Exploratory
B. Conclusive

Exploratory research can be done using secondary sources of information, using expert opinion and using case analysis. Our research mainly comprises of secondary sources of information.

Conclusive research comprises of descriptive and experimental. We are studying about the consumer likes and preferences according to his income status. Therefore this is a sort of descriptive research.

On the basis of characteristics of data, it can be classified into:
A. Qualitative
B. Quantitative
We are gathering qualitative data from books, journals and internet.


EXPLORING JET AIRWAYS
Jet Airways, which commenced operations on May 5, 1993, has within a short span of over 12 years established its position as a market leader. The airline has had the distinction of being repeatedly adjudged India's 'Best Domestic Airline' and has won several national and international awards.
AirlineCode: 9W
IATA membership: Associate Member and a member of the IATA Clearinghouse. Also a participant of the IATA Multilateral Agreement for Passengers and Cargo Traffic.
Website: www.jetairways.com
Fleet: Jet Airways’ current fleet consists of B737 New and Next-Generation aircraft, Airbus 340-300E and modern turbo-prop ATR72-500 aircraft. All the Boeing aircraft are powered by CFM 56 engines, while the ATR aircraft are powered by Pratt and Whitney 127 engines. The average age of the fleet is 4.6 years making it the operator of the youngest aircraft fleet in Asia.
Number of passengers: Jet Airways has flown over 53.4 million passengers since the airline’s inception in May 1993 until end-May 2005. During the financial year, April 2004-March 2005, the airline carried over 8 million passengers. Over 22 per cent of its passenger revenue earnings are derived from overseas sales, thereby earning considerable amount of foreign exchange for the country. During the fiscal 2004-2005 the airline is estimated to have obtained over 43 per cent share of the Indian domestic air travel market.
Hubs: Mumbai (Primary Hub and Maintenance Base), Delhi, Kolkata and Chennai are the Secondary Hubs.

Flights: Jet Airways operates over 300 flights daily to 48 destinations.
Same day return flights are available between:
Mumbai-Ahmedabad; Mumbai-Aurangabad; Mumbai-Bangalore; Mumbai-Kolkata; Mumbai-Chennai; Mumbai-Delhi;Mumbai-Hyderabad; Mumbai-Indore; Mumbai-Jaipur; Mumbai- Rajkot; Mumbai-Udaipur; Mumbai-Vadodara; Delhi-Ahmedabad; Delhi-Bangalore; Delhi-Bhopal; Delhi-Chennai; Delhi-Kolkata; Delhi-Hyderabad; Delhi-Indore; Bangalore-Hyderabad;Bangalore-Chennai; Bangalore-Kolkata; Chennai-Madurai
WHY JET AIRWAYS?
Passenger preference
City Check-In: This facility is available for passengers traveling on the domestic network with hand baggage only at Mumbai, Delhi, Kolkata, Chennai, Bangalore and Indore. Passengers can check-in and collect their boarding pass at the city office at least two hours before the flight time and report at the airport 30 minutes before departure.
Same Day Return Check-in: This facility is available throughout the network at stations/cities connected by same day return flights, provided both stations are connected online by the Departure Control System. Both boarding cards are handed over to passengers at the point of origin, thereby eliminating a second check-in and therefore, a shorter waiting time at the airport on the return flight. Such passengers would need to report at the airport for the return flight only 30 minutes before scheduled departure.
Tele-Check-In: Most stations have tele-check-in facilities for Club Premiere passengers as well as Jet Privilege Blue Plus, Gold, Silver and Platinum Card members. Platinum and Gold Card members can tele-check-in 48 hours in advance. Silver and Blue plus Card members can tele-check-in 24 hours in advance. Passengers may tele-check-in unto one hour prior to departure and must arrive at the airport check-in counter at least 30 minutes prior to departure.
However, Blue Plus members are required to report 45 minutes prior to departure. All passengers for International flights will need to tele-check-in upto four hours prior to departure. All are required to report 45 minutes prior to departure.
Same Day Return Tele-Check-In: Jet Airways' Club Premiere passengers as well as Jet Privilege Blue Plus, Gold, Silver and Platinum Card members can Tele-check-in for their same day return journey at the originating station. Passengers availing of this facility have to report at the airports 30 minutes prior to departure. However, Blue Plus members are required to report 45 minutes prior to departure. This facility is available only when both the outbound and inbound sectors are on Jet Airways.
Tele-Check-In: Most stations have tele-check-in facilities for Club Premiere passengers as well as Jet Privilege Blue Plus, Gold, Silver and Platinum Card members. Platinum and Gold Card members can tele-check-in 48 hours in advance. Silver and Blue plus Card members can tele-check-in 24 hours in advance. Passengers may tele-check-in unto one hour prior to departure and must arrive at the airport check-in counter at least 30 minutes prior to departure.
However, Blue Plus members are required to report 45 minutes prior to departure. All passengers for International flights will need to tele-check-in upto four hours prior to departure. All are required to report 45 minutes prior to departure.
Same Day Return Tele-Check-In: Jet Airways' Club Premiere passengers as well as Jet Privilege Blue Plus, Gold, Silver and Platinum Card members can Tele-check-in for their same day return journey at the originating station. Passengers availing of this facility have to report at the airports 30 minutes prior to departure. However, Blue Plus members are required to report 45 minutes prior to departure. This facility is available only when both the outbound and inbound sectors are on Jet Airways.
Seat Request: Club Premiere passengers are requested to indicate their seat preference at the time of reservation.
Meal Request: Jet Airways passengers are requested to indicate their meal preference at the time of reservation.
Airport Lounges: Club Premiere passengers have the facility of waiting at airport lounges in certain airports. Passengers are offered complimentary beverages and snacks in these lounges.
Facilities for the Physically Challenged: Physically challenged passengers can make a request while booking their flight and an attendant with wheelchair will be arranged.
Baggage Clearance: Jet Airways ensures speedy baggage delivery on arrival at all destinations.
Check-In Facilities for Overseas Passengers: To assist overseas passengers, Jet Airways have check-in counters at Terminals 2A (2200-1000 hrs) and terminal 2C (2200-0700 hrs.) at the Chhatrapati Shivaji International Airport, Mumbai.
Through Check-in: Passengers departing on Jet Airways services and connecting onto British Airways flights out of Mumbai or Chennai; Northwest, Swiss and Qantas, Saudi Arabian Airlines, Kenya Airways, and Qatar Airways out of Mumbai; KLM out of Delhi; and Emirates, Gulf Air and Cathay Pacific out of Mumbai, within 12 hours, can now be through checked-in to their final destination.
This means that their luggage is through labeled and boarding passes issued for their onward international flights.
This facility is also available for passengers arriving on British Airways services and connecting onto Jet Airways flights via Mumbai or Chennai and Delhi; for passengers arriving on KLM / Northwest services and connecting on to Jet Airways flights via Delhi and Mumbai respectively; and for passengers arriving on Emirates, Gulf Air and Cathay Pacific, Swiss, Saudi Arabian Airlines, Keneya Airways and Qatar Airways services connecting onto Jet Airways services via Mumbai. (Customs formalities will have to be completed by passengers at the respective airports).
Jet Airways passengers flying to any destination within India and connecting to another flight of the airline through our hubs at Bangalore, Kolkata, Chennai, Delhi, Mumbai, Pune and Hyderabad can avail the Through Check-in facility to their final destination within India.
Interline: Jet Airways has interline agreements with 122 international airlines which allows passengers to use interline documents on Jet Airways for their travel. Jet Airways also has interlined agreements with 41 carriers for carriage of cargo to their destinations.
Jet Privilege: Jet Privilege is the Frequent Flier Programme of Jet Airways. The new Jet Privilege Frequent Flier Programme has made flying with Jet Airways an even more rewarding experience. The new Jet Privilege now enables members to enjoy a wide range of privileges provided by no other domestic frequent flyer programme in India.
Enrolment is simple as there is no need for enrolment fees or collecting boarding passes. The member earns JPMiles from the moment he or she takes the first flight. JPMiles can also be earned when a passenger flies abroad on Jet Airways' international partner airlines like KLM Royal Dutch Airline, Northwest Airline, British Airways, Gulf Air and Qantas.
The JP Programme, relaunched July 2004 in a new format is completely global in nature. However with the introduction of long distance international flights by Jet Airways, the programme has been further enhanced. Furthermore, in addition to the existing global programme partnerships with Hilton, Hyatt and Hertz, the programme has also brought onboard a host of new partners like Raffles Hotels & Resorts, Swissotel, Shangri-La, and Meritus to meet the needs of our members when they travel abroad on Jet Airways.
A Jet Airways frequent flier member also earns JPMiles through our programme partners – Hilton HHonors, Hyatt Hotels & Resorts, The Leela Palaces & Resorts, ITC-Welcomgroup, Oberoi Hotels & Resorts, Radisson Hotels & Resorts, The Park Hotels, Hertz Rent A Car and Avis Rent A Car
Citibank and MasterCard are co-brand partners for the Jet Airways Citibank Credit Card. JPMiles are also earned on spends on this card.
The Economist magazine is a publishing partner and JPMiles are earned on Subscriptions to this magazine.
With our new telecom partner Matrix, members can avail of local SIM cards across 18 countries and stay connected with a local mobile number. This gives users a saving of up to 50% as compared to regular international roaming bills. JP members also earn JPMiles while making use of this facility

The Jet Privilege programme has five membership levels:
JP Blue, JP Blue Plus, JP Silver, JP Gold and JP Platinum.
Other privileges offered to a JP member are membership level bonuses, access to Club Premiere lounges at the airports, tele-check-in, extra baggage allowance over and above the normal allowance, guaranteed reservations upto 24 hours before departure and check-in at Club Premiere desks and access to KLM lounges at select international airports. A full-fledged dedicated service centre handles member enquiries for redemption or any other service related to Jet Privilege.
Moreover, JP members now have the advantage of complete online access to their account online. This enables them to access their personal JP account information anytime, anywhere.
Visit India Fares: Jet offers Special “VISIT INDIA USD FARES” for 7-day, 15-day and 21-day travel.
Class of Service:
A. Business – Branded 'Club Premiere'
Business - (long-haul) 'Premiere'
B. Economy
In-flight Facilities
Jet Airways passengers are warmly greeted on board by their Multinational crew offering a welcome drink of fresh juices and a refresher towels.
Pillows and blankets are available on request on all the flights.
A wide choice of newspapers and magazines are available. The monthly Inflight magazine Jetwings is placed in each seat pocket for your pleasurable reading. Club Premiere passengers may request for exclusive stationery.
Jet Airways offers customers exemplary inflight services in both Club Premiere and Economy classes on all sectors. A choice of vegetarian or non-vegetarian snacks and hot meals are offered in Club Premiere and Economy class. All meals are cooked in pure vegetable oil. We also offer a variety of special meals to cater to your every need. Passengers can request for a special meal to be catered onboard 24 hours prior to their flight with our reservations department. During flight, the Crew will take special care of unaccompanied minors. A special giveaway ‘Jetkids’ is offered to all Children for their recreation.
For our International Operations, we have multinational Cabin Crew to cater to our valued customers. A wide-choice of in-flight entertainment, gourmet meal service using elegant cutlery, exquisite French Wines and Swiss Chocolates, and the finest assortment of coffee and tea. Passengers can choose from signature Continental, Oriental and Indian menus which will be served on request.
Choice of French wines and liquor, comfortable seating, in-flight audio-video, brewed coffee are all available in the Economy class.
Our In flight Entertainment offers personalized audio video facility in Club Premiere while our Economy cabin provide overhead LCD screens and choice of audio.
The international version of the monthly In flight magazine Jetwings International is placed in each seat pocket for our passengers.
A first-aid kit is available with the cabin crew.
Jet Airways flights are non-smoking flights.
In accordance with the Government of India’s regulations, consumption of alcohol is not permitted on Jet Airways’ domestic flights.
Safety instructions and Emergency procedures are explained by the Cabin Crew on each flight in Hindi and English. Safety Briefing cards are placed in each seat pocket for additional details.

Awards

Hero Mindmines First BML Munjal award for excellence in learning & development, 2006

Jet Airways wins coveted award for Emerging Company of the year at the Economic Times awards for Corporate Excellence, 2005

Jet Airways bags the coveted TTG Travel Asia's Award for the Best Domestic Airline for 2005

Emerging Company of the year for Corporate Excellence, 2005

Jet Airways wins Freddie Awards, 2005

Jet Airways is 'India's Best Domestic Airline' for the second consecutive year, 2004

Jet Airways Bags Businessworld's 'Most Respected Company' Award For the Second Consecutive Year, 2005

TTG Travel Award - The Best Domestic Airline, Asia Pacific, 2004

Business Traveller Awards, 2004

Galileo-Express Travel & Tourism Award for India’s Best Domestic Airline, 2003
And many more since 1994…

Certificates
Jet Airways' in-flight Services have been officially ISO 9001-2000 certified for meeting world-class standards.
Jet Airways Bags 'The Oscar Of Branding' SUPERBRAND
The prestigious 'Superbrand' status has been conferred on Jet Airways recognising it as one of the leading Superbrands in India.
This 'Oscar of Branding' has been awarded by the world's leading authority on branding, an independent Superbrands Council comprising of the most eminent professionals in Marketing and Advertising.
This is the first time that the 'Superbrand' concept has been brought to India for endorsing leading consumer brands.
Jet Airways will be featured as one of the strongest Indian brands in the Superbrands volume to be printed in Italy, which will be released at the special Superbrands Gala Event in December this year.
With this latest honor, Jet Airways joins an exclusive club of this year's winners from India. The Airline was selected out of a list of 711 leading Indian brands across 98 categories.
The selection criteria define a Superbrand as the one, "that has established the finest reputation in its field. It offers consumers significant emotional and or physical advantages over its competitors which (consciously or sub-consciously) consumers want, recognize, and are willing to pay a premium for."
The selection process avoids any ranking by market share and instead focuses on the brand image and perception of the product. The brands' dominance, goodwill, consumer loyalty, trust and emotional bonding influence the selection.
Superbrands is a concept that started ten years ago in the United Kingdom to chronicle case studies of exceptional brands; to pay tribute to them and their brand guardians. Since then it has been replicated in 25 countries except India. Some of the leading countries that have the Superbrand concept are Australia, France, Germany, Holland, Hong Kong, Italy, Malaysia, Philippines, USA, Singapore, Spain, United Arab Emirates, Indonesia, Ireland, Egypt, and Denmark.
Jet Airways has carried over 38 million passengers since inception on May 05, 1993 till end-July 2003. The Airline currently operates over 275 flights to 42 destinations within India and to London (Heathrow), Kuala Lumpur, Singapore, Colombo and Kathmandu offering Club Premiere (Business Class) on most Boeing 737 flights. With an average age of 4.83 years Jet Airways today operates one of the youngest aircraft fleet in the world.
The Airline has won several coveted national and international awards. These include the Boeing Company's honour for consistently maintaining the highest technical despatch reliability in excess of 99 per cent for 2002, the leading business weekly, Businessworld's 'India's Most Respected Company in the Travel and Hospitality Sector' for 2003, Travel Trade Gazette's (TTG) 'Best Domestic Airline Award' for 2002 among 14 countries in the Asia-Pacific region, Air Transport World (ATW) 'Market Development Award' for 2001 for the best domestic airline, the Qimpro Gold Standard for 2001 and the Hospitality & Food Service (H&FS) 'Best Domestic Airline' award four times.
In-flight Services, ISO 9001 - 2000 certified
Jet Airways' in-flight Services have been officially ISO 9001-2000 certified for meeting world-class standards.

Whilst confirming that Jet Airways had complied with ISO criteria, the external certifying body Det Norske Veritas (DNV) has complimented the Airline for its customer focused approach and the wealth of internal data, which indicated that it "listened to the voice of the customer".

Jet Airways formulated a Quality Management System for in-flight Services in February 2001 as part of a comprehensive exercise to implement ISO in select operational areas. Qualteam Consultants were selected to assist in the certification process. A core group led by a Management Representative of Jet Airways was constituted to ensure that the quality management system developed by in-flight Services would meet ISO requirements.

This group identified core processes as well as sub-processes required to support in-flight operations. It met with respective departments within in-flight Services to 'flowchart' all the processes and develop the Process Manual. The Quality Manual, which is the apex document, was also developed during this period.

To ensure that the Quality Policy, Objectives and Processes were understood and complied with, all in-flight staff were given half-day training.

Det Norske Veritas was selected as the external certification body, based on its reputation in the auditing of service organisations. The audit held from March 01 to 18, 2002 examined documented processes through an intensive examination at in-flight services Headquarters in Mumbai and also at the crew bases in Mumbai, Delhi and Chennai.

Jet Airways Chairman, Mr. Naresh Goyal was recently conferred India's premier quality honour, the Qimpro Gold Standard 2001 for adopting world-class quality models.




THE FINANCIAL STATEMENT

JET AIRWAYS (INDIA) LIMITED
Regd. Office : S.M Centre, Andheri - Kurla Road, Andheri (East), Mumbai - 400 059.
AUDITED FINANCIAL RESULTS FOR THE YEAR ENDED 31ST MARCH, 2005
(Rs. in lac)
Sr. Particulars Quarter Quarter Nine Months Year Ended
31.03.2004 - 31.03.2005
(Audited)
1 Net Income from Operations Rs. 1, 20,336, Rs.93, 561 Rs.3, 13,465 Rs.4,33,801 Rs. 3,44,742

2 Other Income Rs.1, 925 2,552 Rs. 6,291 Rs.8, 216 Rs.11, 832

3 Total Expenditure Rs.82, 477 Rs.68, 210 230,258 312,735 258,331

a. Employees Remuneration and Benefits Rs. 10,699 Rs.7, 372 RS. 26,775 Rs.37, 474 Rs.28, 224
b. Aircraft Fuel Expenses RS 26,696 Rs.19, 848 Rs.78,477 Rs.105,173 Rs.74,178
c. Selling and Distribution Expenses Rs.16,106 Rs.12,214Rs. 39,800Rs. 55,906 Rs.42, 640
d. Other Operating Expenses (incl rentals) Rs.28,976 Rs.28,776 Rs.85,206Rs. 114,182 Rs.113,289

4 Interest Rs.6, 838 Rs. 6,283Rs. 18,531 Rs.25, 369 Rs.28,914

5 Depreciation Rs.11, 506 Rs. 12,533 Rs.34, 194 Rs.45, 700 Rs.51, 515

6 Profit (+)/Loss (-) before tax Rs.21, 440 RS.9, 087 Rs.36, 773RS. 58,213 Rs.17, 814 (1+2-3-4-5)

7 Provision for Taxation incl. Deferred Tax Rs. 8,140 800 Rs.10, 874 Rs.19, 014 Rs.1, 503
8 Net Profit (+)/Loss (-) (6-7) Rs.13, 300Rs. 8,287 Rs.25, 899Rs. 39,199 Rs.16, 311
9 Paid-up equity share capital Rs.8, 633 Rs.7,209 Rs.7,209 RS.8,633 RS. 7,209
(Face Value of Rs. 10/- each)
10 Reserves excluding revaluation reserves Rs.169,409 (11,208)



11 Basic EPS (in Rs.) 17.90 Rs.11.18 Rs.34.80 Rs.52.29 Rs.21.37
Diluted EPS (in Rs.) Rs.2.89 Rs.2.02 RS.5.86 Rs.8.72 Rs.4.37
(Face Value of Rs. 10/- each)
Non - promoter Shareholding
No of Shares Rs.17, 266,253 Nil Rs.17, 266,253 Nil% of holding 20%
Notes: 1 The above results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 17thMay 05.

2 The Company concluded its IPO in February' 05 and its equity shares were listed on The National Stock Exchange of India Limitedand The Stock Exchange, Mumbai on 14th March, 2005. The IPO comprised of a fresh issue Rs.14, 245,111 equity shares and an
offer for sale of 3,021,690 equity shares by Tail Winds Ltd. The IPO was oversubscribed by 16.2 times.
3 There were no investor complaints at the beginning of the quarter. The Company received 315 investor queries/ complaints
during the quarter ended 31st March, 2005 which were resolved during the same period.
4 As proposed in the Offer Document, the Company deployed the IPO proceeds for redemption of Cumulative ConvertibleRedeemable Preference Shares (CCRPS) issued to IFC, part-prepayment of IDFC Debt, meeting IPO expenses and repayment of aircraft loans.
5 The proportion of international operations' revenue to the total revenue is insignificant, therefore has not been reported separately. .
6 Upto 31st March, 2004, the Company provided for the costs associated with heavy aircraft maintenance checks and engine maintenance costs at a pre determined rate for each block hour flown and charged the actual costs against these Provisions. However, in view of AS - 29 on 'Provisions, Contingent Liabilities and Contingent Assets' issued by the ICAI,
being applicable from 1st April, 2004, the Company has accounted for the said expenses on an incurred basis.
7 The figures for the previous quarter and comparative figures for the previous year have been regrouped/ restated wherever necessary.
8 The Board of Directors has recommended a dividend @ 30 % on the Equity Share Capital of the Company for the financial year
ended 31st March, 2005.

Place : Mumbai
Date : 17th May, 2005
For JET AIRWAYS (INDIA) LIMITED
SAROJ K. DATTA
EXECUTIVE DIRECTOR


THE ANALYSIS

JET AIRWAYS (INDIA) LIMITED
Regd. Office: S.M Centre, Andheri - Kurla Road, Andheri (East), Mumbai - 400 059.
UNAUDITED FINANCIAL RESULTS FOR THE YEAR ENDED 31th March, 2005
(Rs. in lac)
Sr. Particulars Year No. Ended 30.04.2004 30.03.2005
(Audited)
1 Net Income from Operations Rs.127,964 Rs.99,978 Rs.259,016 Rs.192,642 Rs.433,801
2 Other IncomeRs. 4,460 Rs.3, 696 Rs. 7,944 Rs.4,025 Rs.8,216
3 Total Expenditure Rs.105,989 Rs.76,090 Rs.209,132 Rs.145,615 Rs.312,735
a. Employees Remuneration and Benefits Rs.12, 405 Rs. 8,864 Rs.23, 499 Rs.17, 388 Rs.37, 474
b. Aircraft Fuel Expenses Rs.39, 964 Rs.25, 603 Rs.74, 748 Rs.47, 131 Rs.105, 173
c. Commission Rs.11, 117 Rs.9, 631 Rs.24, 148 Rs.18, 350 Rs.42, 081
d. Other Selling and Distribution Expenses Rs.1, 854 Rs.3, 743 Rs.9, 557Rs. 6,922 Rs.13, 825
e. Other Operating Expenses (incl aircraft lease rentals) Rs.40, 649 Rs.28, 249 Rs.77, 180 Rs.55,824 Rs.114,182
4 Interest Rs.5,628 Rs.5,882 Rs.11,674 Rs.12,322 Rs.25,369
5 Depreciation Rs.9, 729 11,521 Rs.19, 563 Rs.22, 909 Rs.45, 700
6 Profit before tax Rs.11, 078 RS.10, 181 Rs.26, 591 Rs.15, 821 Rs.58, 213
(1+2-3-4-5)
7 Provisions for Taxation
Current Tax (incl. wealth tax) Rs.904 778 Rs.2, 213 Rs.1, 224 Rs.4, 604
Deferred Tax Rs.3, 115 Rs.1, 661 Rs.7, 671 Rs.1, 661 Rs.14, 410
Fringe Benefit Tax Rs. 2, 00,314
8 Net Profit (6-7) Rs.6,859 Rs.7,742 Rs.16,393 Rs.12,936 Rs.39,199
9 Paid-up equity share capital Rs.8, 633 Rs.7, 209 Rs.8, 633 Rs.7, 209 Rs.8, 633
(Face Value of Rs. 10/- each)
10 Reserves excluding revaluation reserves Rs.166, 456
11 Basic EPS (Before Deferred Tax) * Rs.11.55 Rs.12.63 Rs.27.87 Rs.19.46 Rs.72.03
Basic EPS (After Deferred Tax) * Rs.7.94 Rs.10.33 Rs.18.98 RS.17.15 Ras.52.29
Diluted EPS *Rs. 7.94 Rs.1.78 Rs. 4.08 Rs.3.04 Rs.8.72
Non - promoter Shareholding
No of Shares 17,266,253 Nil 17,266,253 Nil 17,266,253
% of holding 20%
* Not annualized
Notes :1 The results for the quarter & half year ended 30th September, 2005 have been subjected to a limited review by the Statutory Auditors, and the same were reviewed by the Audit Committee and taken on record by the Board of Directors at their meeting held on
29th October, 2005.
2 In view of the seasonality of the business, the financial results for the quarter ended are not indicative of the full year's performance.
3 The details of the utilization of the net IPO proceeds are as stated below :-
(Rs in lac)
Particulars
As projected in the Actuals
Prospectus dated as on
28.02.2005 30.09.2005
Repayment of Debt and redemption of CCRPS 79,210 55,757
Capital Expenditures 46,010 3,451
General Corporate purposes 24,835 7,720
Total 150,055 66,928
Pending utilization of balance funds, as at 30th September, 2005 the same have been invested in liquid mutual funds and fixed deposits with banks.
4 During this quarter, flood - related disruption from July 26 - August 3, 2005 resulted in cancellation of 656 flights due to which the
Company had to incur a one time extra cost of Rs. 3.52 Crore which is charged off under respective heads of expenses. Management estimates that there was an additional Rs. 11.44 Crore notional loss due to the above. These figures have not been reviewed by the auditors.
5 The Company is operating in a single business segment i.e Air Transportation and as such all business activities revolve around this segment.
Hence there is no reportable segment as required by AS - 17 on 'Segment Reporting' issued by the ICAI.
6 There were no investor complaints pending at the beginning of the quarter. The Company received 172 investor queries/complaints
during the quarter ended 30th September, 2005, which were resolved during the same period.
7 The figures for the previous quarter & half year and comparative figures for the previous year have been regrouped/ restated wherever necessary.
Place: Mumbai
Date: 29th October, 2005Utilisation
For JET AIRWAYS (INDIA) LIMITED
SAROJ K. DATTA
EXECUTIVE DIRECTOR
A COMPARATIVE STUDY- AIR INDIA

The Aircrafts

The aircraft used was VT-EBD, a Boeing 747-237 named the "Emperor Ashoka". It was the first 747 delivered to Air India. When it was delivered in April 1971, Air India had proudly proclaimed it as the "747th wonder of the world", and in keeping with their Maharaja motif, used the tagline "Your Palace in the Sky" to describe this wonderful new aircraft with an astonishingly detailed external paint scheme and equally fascinating interior design.
Departures from Bombay's Chatrapati Shivaji International Airport's main runway, Runway 27 take the aircraft directly over the ocean which is less than a mile from the end of the runway. This flight was a night departure from Santacruz airport (as it was then called, while the city was officially known as Bombay) on 1 January. It was headed for Dubai International Airport in Dubai. The Captain (Capt.M.L.Kukar) was the operating pilot.
Shortly after takeoff the aircraft made a right turn. When the aircraft was returned to normal level position, the captain's ADI (Attitude Direction Indicator) which was evidently malfunctioning indicated that the aircraft was still flying banked to the right. Assuming that the aircraft was still banked to the right, the Captain further corrected so the aircraft was flying now in banked to the left. However his ADI still showed the aircraft as banked to the right.
The Captain made a verbal comment about his ADI having "toppled" meaning that it was still showing the aircraft in a right bank. The First Officer whose presumably functional ADI was now showing a left bank, said that his ADI was also toppled. It is believed that the Captain took this to mean that both ADIs were indicating a right bank. It was after sunset and the aircraft was flying over a dark ocean with no ability to visually cross-check the actual horizon. The 747 did have third ADI in the center of the console, but it was evidently not consulted. The Captain continued to correct for his perception of the aircraft situation by further left bank and left rudder, causing the aircraft to rapidly lose altitude and crash into the Arabian Sea, killing all 190 passengers and 23 crew on board.


RECOMMENDATIONS
Product
Given that business travelers account for over 80% of the domestic air traffic in India, schedules are carefully designed to provide same day return trips between significant city pairs, e.g. Delhi-Mumbai, Mumbai-Bangalore, etc.
The airline provides a business class service on almost all its flights operated by 737 aircraft. The Club Premiere cabin, with wider seats and greater seat pitch, exclusive ground check-in facilities, etc. is today regarded as one of the best. In-flight meals are served course by course, on specially designed Noritake crockery. Dedicated lounges at airports enable Club Premiere passengers to experience in-flight hospitality on the ground.
Jet Airways woos the economy passenger not through discounts but by adding value, such as being the first domestic airline to offer Tele Check-in, City Check-in, Through Check-in and One Time Check-in facilities.
Economy passengers enjoy more than 50 different menus offered across different routes and at different times of the day.
Jet Airways’ frequent flier programme, Jet Privilege is comparable with the best in the world. The Jet Privilege Programme has many ‘Firsts’ to its credit in the Indian domestic airline market.
Launched in July 1994, the JP Programme was repackaged and re-launched in its current avatar in December 1999.
Jet Privilege was the first domestic frequent flyer programme in India to launch a three-tiered programme (Blue, Silver and Gold) to recognise the differences in customer segments. It has the widest alliances with international airlines for earning and redemption of miles, including British Airways and KLM-Northwest, besides premium hotel chains, car rental services and financial services. With a membership of over 300,000, it is the largest and fastest growing loyalty programme in the country.
Jet Escapes holiday packages have been developed in conjunction with leading hotel chains to promote the domestic leisure market. This, along with Apex and Super Apex fares, for advanced bookings at lower rates, has encouraged up-gradation of passengers from rail- to air travel. Jet Kids, a branded in-flight product for children, is a reflection of the Jet Airways philosophy that every passenger is equally important to the airline.
Other alliances and the use of technology have seen Jet Airways lead the market with value-added services. The Citibank-Jet Airways co-branded card is a unique product that encourages subscribers to earn miles while dining or shopping. Jet Mobile service provides mobile phone users with up-dates on flight schedules and flight timings.
Charters are a new and growing contributor to the airline’s business.
Several high profile companies (MasterCard, Louis Vuitton, etc.) and individuals (Bill Clinton and his entourage) have chartered Jet Airways flights for their domestic travels and conferences. Jet Airways Cargo, having carried over 77,000 tons of cargo between April 2002 and March 2003, is a growing business for the airline.
Recent Developments
During the last two years, the brand has consolidated its market position of leadership, placing greater emphasis on Customer Relationship Management. The Service Tracker, a system for collecting and acting on passenger feedback within seven days, helps analyse trends and measure quality aspects such as meals, in-flight service, on-time performance, etc.
Jet Airways recently launched e-ticketing. This significant initiative enables its customers to book tickets on the airline website. Passengers can now book, pay and print their Jet Airways e-ticket online from any point globally and travel with paperless tickets across its network.
Promotion
The first advertising campaign was released in 1993. However, even before this, to reflect the brand position, ‘A world class airline for business travellers’, the identity needed to reflect the professionalism and warmth. This was built in to the Jet Airways logo design and the choice of colours, where blue represents professionalism and ochre the warmth. The corporate symbol is a graphic representation of an aircraft’s tail-wings speeding past the sun.
The sign-off or tag line evolved from research findings, key being that the domestic air traveller perceived flying as a joyless, necessary evil. An integral part of the launch strategy was for Jet Airways to hold out and deliver the promise that domestic air travel with the airline would be a joy. This led to the now familiar line, ‘The Joy of Flying’, which was also incorporated into the logo unit.
Based on a research commissioned in 1998 the new strategy was developed to make the brand more ‘warm and caring’. The brand property or central theme to this new strategy was the yellow rose, and the entire communications programme was developed around this. The campaign was rolled out on Valentine’s Day, 14th February 1999, with each passenger travelling that day on a Jet Airways flight receiving a yellow rose on boarding. The focus had changed, from the airline to the passenger.
This period also saw the introduction of the new uniform. While continuing to stress on the professional, young, modern look, the uniform design uses a floating diya (a traditional Indian lamp) in its print. The diya is depicted in motion to signify progress. Over the last four years, the uniform has become a very visible and significant feature of the brand.
Brand Values
The core focus of the brand is to be a world class airline. Towards this end it strives to offer passengers a world class product, be it the world’s latest aircraft, a world class in-flight service or a business class product comparable to the best in the world. It endeavours to ensure that the customer can depend on the clockwork-like regularity of Jet Airways’ operations; and it promises to deliver a highly professional and efficient brand experience – pre-flight, in-flight and post-flight.








CONCLUSION
In its 11 years of operations, Jet Airways has flown over 43.5 million passengers, more than the population of Mumbai, Delhi and Bangalore combined.
To date Jet Airways aircraft have so far flown 235.5 million nautical miles.
Every five seconds, one Jet Airways ticket is sold. Every five minutes, a Jet Airways aircraft lands or takes off.
The Father of Indian Aviation and the founder of Air India, J.R.D. Tata, was present when the first Jet Airways aircraft arrived in Mumbai.
In 1999, Air Transport World magazine rated Jet Airways as the fastest growing passenger airline in the world.
Jet Airways has probably one of the youngest fleet in the world, with an average aircraft age of just 4 years.














BIBLIOGRAPHY

1. Dhawan Radhika, 2005, Businessworld

2. Balakumar.K, 2006, News Today

3. Zore Prassanna, 2006, Moneycontrol.Com

4. Kannan Preeti, 2006, Express Travel world

5. Jagannathan.V, 2005, www.domain-b.com

6. www.jetairways.com
 

saisreeda

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shivanshus

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