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The Question of Morality

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Sunanda K. Chavan
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The Question of Morality - October 28th, 2010

What does this manipulative attitude do to our society? The users feel if it is good for them, it is good for nation.
Some say it does not matter because the public has become so skeptical of advertising appeals that its psyche is not damaged by these manipulative appeals. Also some constructive results have come from explorations into human behavior from motivation research.

Those against it ask - where is the morality in making housewives non-rational and impulsive? Where is the morality of playing upon hidden weakness and frailties? Where is the morality of manipulating small children before they are legally responsible? What is the morality of developing an attitude of wastefulness of natural resources?
To take to such manipulation shows disrespect for the individual personality.

It is conceded however that of we are to have an expanding economy based on mass consumption / production (we cannot deny the need for mass consumption) and for this advertising is obviously essential.
A strong defense is available against such persuaders. We can choose not to be persuaded.
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