Green marketing and the Trade Practices Act[

A good pdf on........

Green marketing and the Trade Practices Act

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abhishreshthaa

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hi can i get more matther on this topic my mail id is [email protected]

hey friend, here is something more on GREEN MARKETING and THE TRADE PRACTICES ACT .


Green marketing is the promotion of products or services that are safe for the environment. Green marketing can vary from product to product and even from company to company. Some examples include modifying ingredients or production processes of a product to make it safer for the environment. It can also involve changing the packaging of a product, such as using less packaging or switching from a plastic wrapper to a recycled paper wrapper. One of the biggest items that changes under green marketing is how the product or service is advertised or promoted.

The fact that the product is environmentally friendly is touted in all the marketing materials for the product. A good example of green marketing involves the energy efficiency of a kitchen appliance. The marketing efforts that surround these energy-efficient products focuses on the fact that it's friendly to the environment and its operation saves the buyer money. In essence, it makes buyers feel like they are saving money but they are also saving the environment by using less energy at the same time.

Trade Practices Act
The Trade Practices Act governs the use of green marketing. It helps to protect consumers from being duped into buying products or services that they think are environmentally friendly but they really aren't. And it prohibits companies from claiming products offer a benefit if they don't.
Deceptive or Misleading Conduct
There are two main provisions to the Trade Practices Act. The first part of the law prohibits companies from presenting information to consumers in a misleading or deceptive way. This means that advertising of a product or service that is stated to be "green" cannot be embellished or inaccurate in an effort to mislead consumers. For example, if a company's name is Clean & Green Energy Company, but it produces energy from an unclean or environmentally unsafe source, it could be seen as misleading and therefore breaking the law.

False or Misleading Representations
The second part of the law prohibits companies from describing products or services in non-compliant ways. So if you say a product is made of recyclable material, then it has to be made of recyclable material. If a company advertises its products as being manufactured using clean and renewable energy, such as wind power, but it is then discovered that they use gas powered machinery, this qualifies as being misleading and non-compliant.

Penalties for Breaking the Law
Under the act, if a company breaks the law by misleading consumers, it can be penalized. Punishment varies by the degree the law was broken, but monetary penalties have been imposed for up to $1.1 million Australian for companies and up to $220,000 Australian for individuals. It can also lead to injunctions, additional advertising with corrections and community service.​
 
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