consumer behaviour -
March 14th, 2008
1. Write a detailed note with appropriate block diagrams on the concept of Communication and Persuasion in Consumer Behavior.
2. Discuss how a family can contribute as a Reference Group
3.Choose any one topic from the following and make a .ppt (not less than 25 slides) of your understanding and submit through email. Bring out the concepts with examples, if possible.
a.Services and Consumer Behaviour (Retailing, Banking or Insurance)
b.Online Buying Behaviour
c.Global markets and consumer behaviour
d.Retention of consumer through CRM