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MARKET SIZE AND GROWTH in US

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MARKET SIZE AND GROWTH in US
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Sunanda K. Chavan
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MARKET SIZE AND GROWTH in US - October 11th, 2010

MARKET SIZE AND GROWTH

Considering both software and hardware, the market created by the demand for computer and video games totaled at

least $10.5 billion in 2000 (see Table 2, total sales). The total market consisted of game software sales of $7.8 billion in

producer prices, software and hardware trade mar-gins of $2.7 billion, and hardware transportation costs of $20

million. Growth in that market is robust. Between 1997 and 2000, the software publishing industry’s game software

sales grew 15 percent per year (see Figure 2). In contrast, the U.S. economy grew only 6 percent per year during the

same period. Moreover, game software sales grew at a faster rate than other major American industries including:

motion picture production, distribution and allied services; amusement parks; consumer electronics manufacturing;

and physical fitness facilities
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