Originally Posted by morning_dews21
This is for ppl who will be venturing into markets.
Blue ocean strategy challenges companies to break out of the red
ocean of bloody competition by creating uncontested market space
that makes the competition irrelevant. Instead of dividing up existing—
and often shrinking—demand and benchmarking competitors,
blue ocean strategy is about growing demand and breaking
away from the competition.
<< BOOK SNIPPED . DO NOT UPLOAD COPYRIGHT MATERIAL ON MP SERVER>>
Here i am sharing 8 Key Points of Blue Ocean Strategy by W. Chan Kim, so please download and check it.