Blue Ocean Strategy is a corporate strategy and bestselling business book -
September 26th, 2007
This is for ppl who will be venturing into markets.
Blue ocean strategy challenges companies to break out of the red
ocean of bloody competition by creating uncontested market space
that makes the competition irrelevant. Instead of dividing up existing—
and often shrinking—demand and benchmarking competitors,
blue ocean strategy is about growing demand and breaking
away from the competition.
<< BOOK SNIPPED . DO NOT UPLOAD COPYRIGHT MATERIAL ON MP SERVER>>
Last edited by kartik; September 26th, 2007 at 10:24 PM..