PRODUCT POSITIONING

sanaa

Par 100 posts (V.I.P)
hey can u pls tell me abt product positioning as quickly as possible.........
 

sofi

New member
i need a project report on ADVERTISEMENT AND POSITIONING EASE.
can anybody help me in this context
 

rahul787

New member
hey pls let me know if some one has a pro on positioning on
Mcd & Jumbo king
Icici & SBI in insurace sector
Jet airways & kingfisher
Ccd & Barista
microsoft & IBM
 

Pankaj.Singhvi

New member
Re: PRODUCT POSITIONING of toothpaste in india

Product Positioning-The consumer perception of a product or service as compared to it’s competition.

Positioning-how is your product positioned compared with the competition?

Ever product launched by a company will have some differentiation property with it.

Product Positioning Process
1: For whom am I? Identify the Target Consumer Segment.
For _____________,
(Target Market)


2: Who am I? (value proposition, usp)
our product/service is ______________________________________________
(Most Important Claim/Unique Selling Proposition)

3: Why buy me? (Support)
because ___________________


4: And not the competition? (Competitive Set)
among all ___________________



Every product has a differentiation feature, which the marketing manager highlights and creates an image of the product for the customer.
 

Attachments

  • product positioning.pdf
    845.1 KB · Views: 17

rosemarry2

MP Guru
<<<HELLO ANYBODY WHO INTERESTED IN PROJECT OF PRODUCT POSITIONING PLEASE REPLY>>>





:SugarwareZ-299::SugarwareZ-299::SugarwareZ-299::SugarwareZ-299:

Hey Kedar,

Here i am up-loading Product Positioning in Five Easy Steps, please check attachment below.
 

Attachments

  • Product Positioning in Five Easy Steps.pdf
    108 KB · Views: 0
Top