Re: PRODUCT POSITIONING of toothpaste in india
Product Positioning-The consumer perception of a product or service as compared to it’s competition.
Positioning-how is your product positioned compared with the competition?
Ever product launched by a company will have some differentiation property with it.
Product Positioning Process
1: For whom am I? Identify the Target Consumer Segment.
For _____________,
(Target Market)
2: Who am I? (value proposition, usp)
our product/service is ______________________________________________
(Most Important Claim/Unique Selling Proposition)
3: Why buy me? (Support)
because ___________________
4: And not the competition? (Competitive Set)
among all ___________________
Every product has a differentiation feature, which the marketing manager highlights and creates an image of the product for the customer.