TVS SIX SIGMA

abhishreshthaa

New member
TVS SAMRAT

FEATURES:

  • SPACIOUS 4 SEATER THREE WHEELER
  • FIBER GLASS UPPER BODY
  • AIR CONDITIONED.
  • MUSIC SYSTEM
  • FUEL EFFICIENCY.
  • BETTER CONTROL-STEERING WHEEL.
  • ELECTRONIC START & EFFORTLESS MECHANICAL START.
  • PETROL ALTERNATE CNG.


LAUNCH STRATEGY:

  • LAUNCH ONLY IN KERALA,KARNATAKA,TAMIL

    NADU,DELHI,GOA,RAJASTHAN,VARANASI.
  • TIE UP WITH STATE TOURISM AND ITDC


TVS ZEAL

FEATURES:

  • SPACIOUS 3 SEATER THREE WHEELER
  • FUEL EFFICIENCY.
  • BETTER CONTROL-STEERING WHEEL.
  • PICK UP.
  • ELECTRONIC START & EFFORTLESS MECHANICAL START.
  • PETROL ALTERNATE CNG.
  • CONFORMING TO BHARAT II STANDARDS.


LAUNCH STRATEGY

PROMOTION STRATEGIES
  • 100% FINANCE FACILITY(COST+REGISTRATION).
  • NEARBY AND RELIABLE SERVICE CENTRES.
  • ONE YEAR OF FREE SERVICE.
  • ALSO DISCOUNT ON SERVICE AND SPARES.IF CUSTOMER OPTS FOR PASSPORT FACILITY PAYING Rs. 500 FOR NEXT 2YRS.

MARKETING STRATEGIES.

  • EDUCATING DEALERS AND SERVICE CENTRES-> LOCAL MECHANICS.
  • TVC ON REGIONAL CHANNELS.
  • HAORDINGS.
  • ADS IN NON-PREMIUM THEATERS
  • MARKETING THROUGH BANKS.
  • TEST DRIVES.


LAUNCH STRATEGY.

PROMOTION STRATEGIES.

  • 100% FINANCE FACILITY(COST+REGISTRATION).
  • NEARBY AND RELIABLE SERVICE CENTRES.
  • ONE YEAR OF FREE SERVICE.
  • ALSO DISCOUNT ON SERVICE AND SPARES.IF CUSTOMER OPTS FOR PASSPORT FACILITY PAYING Rs. 500 FOR NEXT 2YRS.

TVS VROOOM- ONLY FOR MEN.

FEATURES:

  • 250CC,300CC,350CC BIKE.
  • COLOUR OF CUSTOMERS CHOICE.
  • LEATHER SEATS.
  • WIND SHIELD.
  • SYNCHRONISED SHOCK ABSORBERS.
  • TACHOMETER.
  • MULTI REFLECTOR HEADLIGHT.
  • CUSTOMISATION AT EXTRA COST.
  • CUSTOMISED EXHAUST SOUND.


PROMOTION AND MARKETING STRATEGIES

  • LAUNCH OF POWER BIKE CLUB.
  • MEMBERS GET VROOOM ACCESSORIES AND GEARS AT 10% DISCOUNT.
  • FREE PARTICIPATION AT ANNUAL POWER BIKE RACE.
  • CAMPAIGN VROOOOOOOOM-EXPERIENCE IT.
  • FREE TEST DRIVES AT PREMIUM COLLEGE CAMPUSES AND OUTSIDE DISCOS.
  • DISPLAY BIKES AND TEST DRIVE AT DERBY.
  • TVC - MTV AND CHANNEL V, AXN , TENSPORTS,ESPN.

:SugarwareZ-213:
 
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