abhishreshthaa
New member
TVS SAMRAT
FEATURES:
LAUNCH STRATEGY:
TVS ZEAL
FEATURES:
LAUNCH STRATEGY
PROMOTION STRATEGIES
MARKETING STRATEGIES.
LAUNCH STRATEGY.
PROMOTION STRATEGIES.
TVS VROOOM- ONLY FOR MEN.
FEATURES:
PROMOTION AND MARKETING STRATEGIES
:SugarwareZ-213:
FEATURES:
- SPACIOUS 4 SEATER THREE WHEELER
- FIBER GLASS UPPER BODY
- AIR CONDITIONED.
- MUSIC SYSTEM
- FUEL EFFICIENCY.
- BETTER CONTROL-STEERING WHEEL.
- ELECTRONIC START & EFFORTLESS MECHANICAL START.
- PETROL ALTERNATE CNG.
LAUNCH STRATEGY:
- LAUNCH ONLY IN KERALA,KARNATAKA,TAMIL
NADU,DELHI,GOA,RAJASTHAN,VARANASI.
- TIE UP WITH STATE TOURISM AND ITDC
TVS ZEAL
FEATURES:
- SPACIOUS 3 SEATER THREE WHEELER
- FUEL EFFICIENCY.
- BETTER CONTROL-STEERING WHEEL.
- PICK UP.
- ELECTRONIC START & EFFORTLESS MECHANICAL START.
- PETROL ALTERNATE CNG.
- CONFORMING TO BHARAT II STANDARDS.
LAUNCH STRATEGY
PROMOTION STRATEGIES
- 100% FINANCE FACILITY(COST+REGISTRATION).
- NEARBY AND RELIABLE SERVICE CENTRES.
- ONE YEAR OF FREE SERVICE.
- ALSO DISCOUNT ON SERVICE AND SPARES.IF CUSTOMER OPTS FOR PASSPORT FACILITY PAYING Rs. 500 FOR NEXT 2YRS.
MARKETING STRATEGIES.
- EDUCATING DEALERS AND SERVICE CENTRES-> LOCAL MECHANICS.
- TVC ON REGIONAL CHANNELS.
- HAORDINGS.
- ADS IN NON-PREMIUM THEATERS
- MARKETING THROUGH BANKS.
- TEST DRIVES.
LAUNCH STRATEGY.
PROMOTION STRATEGIES.
- 100% FINANCE FACILITY(COST+REGISTRATION).
- NEARBY AND RELIABLE SERVICE CENTRES.
- ONE YEAR OF FREE SERVICE.
- ALSO DISCOUNT ON SERVICE AND SPARES.IF CUSTOMER OPTS FOR PASSPORT FACILITY PAYING Rs. 500 FOR NEXT 2YRS.
TVS VROOOM- ONLY FOR MEN.
FEATURES:
- 250CC,300CC,350CC BIKE.
- COLOUR OF CUSTOMERS CHOICE.
- LEATHER SEATS.
- WIND SHIELD.
- SYNCHRONISED SHOCK ABSORBERS.
- TACHOMETER.
- MULTI REFLECTOR HEADLIGHT.
- CUSTOMISATION AT EXTRA COST.
- CUSTOMISED EXHAUST SOUND.
PROMOTION AND MARKETING STRATEGIES
- LAUNCH OF POWER BIKE CLUB.
- MEMBERS GET VROOOM ACCESSORIES AND GEARS AT 10% DISCOUNT.
- FREE PARTICIPATION AT ANNUAL POWER BIKE RACE.
- CAMPAIGN VROOOOOOOOM-EXPERIENCE IT.
- FREE TEST DRIVES AT PREMIUM COLLEGE CAMPUSES AND OUTSIDE DISCOS.
- DISPLAY BIKES AND TEST DRIVE AT DERBY.
- TVC - MTV AND CHANNEL V, AXN , TENSPORTS,ESPN.
:SugarwareZ-213: