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IMPACT OF GLOBALIZATION ON MEDIA

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aashni_mehta
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IMPACT OF GLOBALIZATION ON MEDIA - January 19th, 2008

IMPACT OF GLOBALIZATION ON MEDIA

Different people define globalization differently. Some define it as a set of processes changing the nature of human interaction across a wide range of spheres including the economic, political, social, technological, and environmental. Furthermore, it is perceived as the process of integration of the world community into a common system either economic or social. It essentially means the growing increase in the interconnectedness and interdependences among the worlds regions, nations, governments, business and institutions. Some others say, it is a process, which engenders free flow of ideas, people, goods, services and capital thereby fostering integration of economies and societies. The most visible aspect of globalization is the spread of information and communication technologies. The advance in technology has made available computer equipment, facsimile machines, telex systems, and satellite communications, to name a few. The advent of newspapers, television, and radio and internet haven immensely helped in the spread to information and has also helped bring people from different parts of the world in contact with each other. Although they have their own disadvantages, the advantages are many more.

Earlier to communicate, people use to write letters send them through post or through other mediums. No city had any idea of what was going on in their neighboring city. The press media was the first breakthrough. The beginning of the Press media was seen after the information revolution. The press became an active participant in the tasks of promoting, projecting, and supporting the process. Globalization has assisted in networking among journalists; and these facilities have revolutionized news, printing, editing and reportage. More importantly it has aided considerably in news circulation. Generally speaking, globalization has made possible adequate and timely processing and dissemination of information. As the costs of worldwide communication had decreased, nearly everyone in a news organization is able to get access to international news. A wide coverage of international print media output, could be read on the domestic grounds. News and features that were previously being suppressed became worldwide knowledge. For example: earlier when a rape had been committed, no one would have known but today the press has helped oppose and expose almost all crimes committed, and people are becoming more and more aware of what is happening around the city. The press has been stimulating political parties and candidates out of their shells and exposes their programs to public scrutiny. The press has been playing its traditional role of informing and educating citizens on political parties, sport events, glamorous celebrity gossip, and international happenings.


After the press media, came the discovery of the radio and the television. The advent of radio and television networks emerging in the early 20th century received a number of viewers. It appealed to another sense, for the press we could only read, but television and radio had audio video effects which was more attractive for the consumers. Television and radio could be used to address illiterate people also, because it was made available in different languages and the audience need not be literate to be able to read. Earlier television started with only a few channels, showing cable, but today there are over 200 channels screening 200 different things. Today, you can view channels from across the nation which helps you get an idea of the lifestyle and culture of the westernized nations. In China, English is taught through radio and television. Therefore watching television and hearing radio is also a learning process for many. On news channels one can view the happenings of other countries, the climate there, the problems they are facing, and also the kind of soap operas made there, the cinema they watch, and everything that helps us understand the people in other countries. For example, India represents immensely attractive markets to the major corporations that provide television program content and services across borders and regions. Also, the advertising industry has used television and radio as a medium to very effectively expose global products daily to its audience. They have the advantage of video and audio facilities so then can effectively advertise on television and radio. But this also has its own disadvantage, the value for that advertising slot on television or radio is proportional to the number of viewers or listeners it reaches, which is massive. But on the whole, considering the setbacks, television has proved to be a very effective form for entertainment, for advertising, for sharing cross cultural values and for educating. 'Dallas', 'Dynasty', 'Ellen' and 'Married With Children', and 'Golden Girls', 'X-Files', 'Startreck', 'the Simpsons', all are examples of universally distributed programs on TV. Radio is also another helpful form of entertainment. It also comes in very handy during traffic jams, floods, or any other important happening. Today every house has a radio, be it the rich or the poor. Therefore, when needed to reach the mass audience together, we have the radio. It is only recently, with the coming up of many channels, that people have started listening to the radio.
Besides the inventions of newspapers, television and radio, over the years we have also come to see a completely diverse form of cinema. It started of when cameras had come in. At first there were silent movies being made and then with the advent to video they started making longer movies with different genres. In India cinema started at a much later stage. At first we use to have live dramas being performed by artists. Then “Bollywood”, the Indian cinema as it is called, was started. The cinema industry also shows signs of globalization. From the kind of movies we use to see and the kind of movies that are now produced are very different. Earlier movies had all the characters, an actor, actress, and a villain but their roles were different, their dressing was different. As the years have passed, with the coming in of technology a whole new set of genre has come, of animated movies. Animation has raised the standards of cinema. Even the theaters that screen these movies have changed over a period. Now we have multiplexes all over, screening 5 to 6 movies at the same time.


The emergence of the global concepts of movies, shows and series, as well as the emergence of a global audience, with its impact on program contents, is a concept with precedence. Media contents present itself today as a global form of entertainment and information providing which in my opinion has been excellent. Today having good knowledge is also partly because of the media.
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Krunal Dhabhi
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Re: IMPACT OF GLOBALIZATION ON MEDIA - August 12th, 2014

Wow its really great information on Impact of Globalization on Media. Thanks for sharing
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Re: IMPACT OF GLOBALIZATION ON MEDIA - May 23rd, 2015

Globalization have widen the scope for the media and even enhances the quality of it. Globalization basically the whole world is coming close to do business and because of that they require a wide exposure and media also plays very vital role to expand their business. Social media which took up the market within a quick span of time and these will too boost the scope for media.
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Rajesh Siva
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Re: IMPACT OF GLOBALIZATION ON MEDIA - February 24th, 2016

media spreads to corner of the society,it will shows in a big magnifier even for the small incidents these reflects will create quite responsible society.
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