Slogans, Jingles, Characters, and Packaging -
October 11th, 2010
Slogans, Jingles, Characters, and Packaging
• recognize the benefits of an effective jingle, slogan, character, and package design for a brand.
• Use a slogan or jingle that ie edible to the hear and one which is hummable. For example, Doodh Doodh Ad.
• examine a hypothetical brand character to determine its effectiveness in enhancing brand awareness.(celebrity)
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