Go Back   ManagementParadise.com | Management & Business Education Learning Platform BMM Paradise for Bachelors in Mass Media Forum > Mass Media Research

Logo

Discuss Logo within the Mass Media Research forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; Logo The company logo is the cornerstone of the firm's branding elements. For many firms the logo is the visual ...

Reply

 

Thread Tools Display Modes
Logo
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Logo - October 11th, 2010

Logo


The company logo is the cornerstone of the firm's branding elements. For many firms the logo is the visual reminder of everything that the firm stands for. While a great logo won't necessarily build the firm, it plays a vital role in representing it. Conversely, a weak or confusing logo can detract from the value that the firm brings.


Elements of a Good Logo

◊ It has a lasting value - trendy logos don't hold up over time.

◊ It is distinct - some amount of uniqueness, as long as it doesn't confuse, is valuable.

◊ Appeals to your target market - if your target market is partial to blue then it doesn't matter that you're not.

◊ Supports your USP - If you are trying to communicate your low low prices then your logo should support that image
◊ Legible - This seems pretty obvious but many people use typefaces and images that can't be printed or carried to a large sign. Your logo should clearly identify your company and it can't do that if people don't understand it.
Advertisements



Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Re: Logo
Old
 (2 (permalink))
Jitendra Mazee
jitendra05 is on a distinguished road
 
jitendra05
Student of Bachelor of Engineering at RGTU Bhopal
Bhopal, Madhya Pradesh
Management Paradise Guru
 
Institute: RGTU Bhopal
Status: Offline
Posts: 27,848
Join Date: Jan 2016
Location: Bhopal, Madhya Pradesh
Re: Logo - February 23rd, 2016

Quote:
Originally Posted by abhishreshthaa View Post
Logo


The company logo is the cornerstone of the firm's branding elements. For many firms the logo is the visual reminder of everything that the firm stands for. While a great logo won't necessarily build the firm, it plays a vital role in representing it. Conversely, a weak or confusing logo can detract from the value that the firm brings.


Elements of a Good Logo

◊ It has a lasting value - trendy logos don't hold up over time.

◊ It is distinct - some amount of uniqueness, as long as it doesn't confuse, is valuable.

◊ Appeals to your target market - if your target market is partial to blue then it doesn't matter that you're not.

◊ Supports your USP - If you are trying to communicate your low low prices then your logo should support that image
◊ Legible - This seems pretty obvious but many people use typefaces and images that can't be printed or carried to a large sign. Your logo should clearly identify your company and it can't do that if people don't understand it.
Hey abhi, you explained the importance of logo for a company very well. I have also got a very nice presentation on the different companies name with their logos and tag lines. I am uploading that document and would like you guys to download it and check it.
Attached Files
File Type: ppt Company Names Logos Slogans and Tag Lines.ppt (836.5 KB, 0 views)
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
logo
Related to Logo
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
xerox logo Sunanda K. Chavan General Talks 0 August 25th, 2010 04:16 PM
Logo Quest Harshitha Moulya Upload / Download Banking and Insurance Projects and Notes 0 January 22nd, 2010 07:54 PM
The logo quiz ROHAN KACHALIA Contests , Quizes and Community Games 6 October 12th, 2009 07:55 PM
brand logo rukhsana_yasmin Marketing Management 2 March 7th, 2008 01:10 AM
My design Of MP Logo.... Melroy Lopes General Talks 10 May 25th, 2007 12:24 AM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.