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Brand name: Selecting A Brand Name

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Abhijeet S
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Brand name: Selecting A Brand Name - October 11th, 2010

Brand name:

Selecting A Brand Name
Certain factors to be considered before selecting a brand name:

• distinguish the product from competitive brands

• memorable and easy to pronounce

• easy to say, spell and pronounce

• it should allude to the product’s uses, benefits, or special characteristics in a positive way

• negative or offensive references should be avoided.

• evoke positive mental image

• evoke positive emotional reaction

• suggest product function or benefits

• simple

• sound appropriate

• be registrable (unique)

• possibly, translate well in other languages too.
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