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WHY IS BRAND BUILDING DIFFICULT?

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WHY IS BRAND BUILDING DIFFICULT?
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Abhijeet S
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WHY IS BRAND BUILDING DIFFICULT? - October 11th, 2010

It is difficult to build a strong brand in today's environment. The brand builder can be inhibited by substantial pressures and barriers, both internal and external. There are 8 different factors that make it difficult to build brands:


1. Pressure to compete on price,

2. Proliferation of competitors,

3. Fragmenting markets and media,

4. Complex branding strategies and brand relationships,

5. The temptation to change identity/executions,

6. Organizational,

7. Pressure to invest elsewhere,

8. Pressures for short-term results.
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