Go Back   ManagementParadise.com | Management & Business Education Learning Platform BMM Paradise for Bachelors in Mass Media Forum > Mass Media Research

Type of Brand

Discuss Type of Brand within the Mass Media Research forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; The functional dimension is the product’s attributes and benefits or the tangible properties while the symbolic dimensions are the intangible ...

Reply

 

Thread Tools Display Modes
Type of Brand
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Type of Brand - October 11th, 2010

The functional dimension is the product’s attributes and benefits or the tangible properties while the symbolic dimensions are the intangible aspects of the brand.

A marketer can combine these two elements to create the ‘right’ appeal for customers. In consumer behavior the rational and emotional perspectives are two models that explain how consumers make purchase decisions.


Successful branding, therefore, depends on combining the rational and emotional components of a brand in a manner that it becomes consistent with the consumer’s frame of mind.
Advertisements



Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
brand, type
Related to Type of Brand
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Difference between Brand Ambassador & Brand Face Sunanda K. Chavan Marketing Management ( RM , IM ) 1 October 31st, 2017 12:33 PM
Brand Sales Mgr (Premium Luxury Brand), 5-6 years exp, Chennai Maya Raichura JOB OFFERS , Recruitments , Placements !! 0 December 9th, 2009 07:51 AM
Brand-Valuation-Key-to-Unlock-the-Benefits-From-Your-Brand-Assets rohini.r619 Marketing Management 1 July 23rd, 2009 02:38 PM
Brand positioning, brand identity and equity and packaging paperwala Marketing Management 7 December 30th, 2008 10:22 AM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.