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what is Brand

Discuss what is Brand within the Mass Media Research forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; A brand is: • The proprietary visual, emotional, and cultural images surrounding a company or its products. • A promise ...

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Abhijeet S
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what is Brand - October 11th, 2010

A brand is:

• The proprietary visual, emotional, and cultural images surrounding a company or its products.


• A promise of quality, making product selection worry free.


• Company’s one of the most important asset.


• A significant source of competitive advantage and future earnings.


• A space in consumer’s brain that reminds and persuades him to use the product of “XYZ” brand.
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