Go Back   ManagementParadise.com | Management & Business Education Learning Platform BMM Paradise for Bachelors in Mass Media Forum > Mass Media Research

SHOPPER'S STOP - Agency

Discuss SHOPPER'S STOP - Agency within the Mass Media Research forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; Marketing Challenge: To resuscitate the plunging fortunes of Shopper's Stop during the festive season in the light of a gloomy ...

Reply

 

Thread Tools Display Modes
SHOPPER'S STOP - Agency
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
SHOPPER'S STOP - Agency - October 11th, 2010

Marketing Challenge:
To resuscitate the plunging fortunes of Shopper's Stop during the festive season in the light of a gloomy economy and a very competitive retail scenario in year 2001.


The idea:
'Buy and fly to the 7 wonders'. Spend a specified amount and you could win a trip to the 7 wonders of the world. Besides the mega prize, you could win many other prizes like Gili gold coins, gift vouchers, VIP bags, Espirit watches etc.


Campaign Objectives:

To differentiate the promotion from all other promotions in the market at that time. Shopper's Stop had to become the preferred shopping destination for the festive season.

• To achieve the sales target of Rs. 80 crores during the promotion period of 19th October 2001 to 27th January 2002

• To increase customer entry levels by 10% over last year - customer entry target of 2 million

• To increase cash memo size by 5% over last year

Target Audience:
Males and Females, SEC A to B1, Age-15-44yrs, High ownership of cars and consumer durables. Evolved Indian who is open to new experiences.


Creative Strategy:.
Bringing alive the international experience by communicating that Shopper's Stop is their Passport for seeing the Seven Wonders of the World.


Media Strategy:
Taking the strategy of 'enveloping the consumer' with communication on TV, Press, Hoardings and Radio. Also Point of sale and Direct marketing & PR to complete the 360 degree effect.


Evidence of Results:
Record breaking sales ever in the history of Shopper's Stop for any festive season. Revived Customer Entry, Increase in Cash memo sizes and employee morale at an all time high.
Advertisements



Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
agency, shopperand#039s, stop
Related to SHOPPER'S STOP - Agency
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Agency and Assistant Agency Mangers for Insurance Company, 2-7 years exp, Delhi, Delh Maya Raichura JOB OFFERS , Recruitments , Placements !! 1 January 6th, 2009 05:07 PM
Agency and Assistant Agency Mangers for Insurance Company, 2-7 years exp, Delhi, Delh Maya Raichura JOB OFFERS , Recruitments , Placements !! 0 October 18th, 2008 06:48 PM
Shopper’s Stop plans Rs500-cr rights issue born2rule Articles !! 0 July 6th, 2007 09:41 PM
The seven ages of the woman shopper Roshni Bhatia Articles !! 0 March 31st, 2007 11:21 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.