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Data on competitors’ media expenditure

Discuss Data on competitors’ media expenditure within the Mass Media Research forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; It is very important to know competitors’ activities especially their ad. spend. Procuring data about large national advertisers is generally ...

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Abhijeet S
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Data on competitors’ media expenditure - October 11th, 2010

It is very important to know competitors’ activities especially their ad. spend. Procuring data about large national advertisers is generally not difficult as they are published by newspapers, magazines and trade publications.

Since the data are gathered in piece-meal, most of the time firm data are not available. What one gets is a fairly rough idea about the competitors’ ad. spend.


Gathering such information is a time consuming task for media analysts and the planner generally bypasses this important investigation to write his media planning.
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