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U&A Studies

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U&A Studies - October 11th, 2010

U&A Studies

Conducted by the IMRB, the U&A studies throws light on the usage pattern of a particular brand. The research also reflects the consumer buying for that particular brand.



Besides the above, other research studies include the ADMON, conducted by IDEAL, Bombay and COFT, Delhi. ADMON or Advertising Monitoring, is proprietary in nature and aims at supervising and monitoring television to gauge how various brands are advertised. The research also covers the current opinions and future trends. It also covers SOV (share of voice) And SOE (share of expenditure) of advertisers.



The MILWARD BROWN research tracks consumer’s brands and provides a co-relation between consumer behaviour and a particular brand. It also undertakes research on how does a consumer react to a particular campaign, both in terms of communication and promotion.


The ORG-Press Audit and TV Audit, scans the print and TV media. It also provides data on the SOV and SOE.
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