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Need Help: Questionnaire for Nokia Vs Samsung

Need Help: Questionnaire for Nokia Vs Samsung

Discuss Need Help: Questionnaire for Nokia Vs Samsung within the Marketing Research forums, part of the Resolve Your Query - Get Help and discuss Projects category; Hi I need questionnaire to understand the consumer purchase behaviour and consumer preference between Nokia & Samsung mobile phones while ...

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libilibi08
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Unhappy Need Help: Questionnaire for Nokia Vs Samsung - December 20th, 2008

Hi

I need questionnaire to understand the consumer purchase behaviour and consumer preference between Nokia & Samsung mobile phones while their purchase for mobile phones.

Its should include questions to understand Customer judgement based on parameters, features, customer service

Guys pl help....its very important.....time i have is only till dec 21, 2008.

Pleaseeee HELP!!!!
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Re: Need Help: Questionnaire for Nokia Vs Samsung - December 21st, 2008

guys i need help!!!

Please...its a 200 marks project!!!! pleasee...
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libilibi08
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Re: Need Help: Questionnaire for Nokia Vs Samsung - December 27th, 2008

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Originally Posted by libilibi08 View Post
guys i need help!!!

Please...its a 200 marks project!!!! pleasee...
Please guys.....can anyone...i m not left with much time!
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Kartik Raichura
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Re: Need Help: Questionnaire for Nokia Vs Samsung - December 27th, 2008

Haven't you come up with anything yet ?

For market research come up with generic questions like age group, city, gender, profession, income levels.

Then ask questions that are generic for cellphone features. What features of the cell phone they use most.

The next should be branding centric questions.. How does either of the brand differentiate on basic functionality.

Then VAS like customer service etc et al.
Now, I've done my bit of consumer research and I'm assuming that people who go in for samsung fall in the high middle order income bracket who do not mind spending that extra buck. If not that then they belong to wannabe technical oriented backgrounds and are wannabe early adopters / innovators. Because true technie ones would probably opt for SONY !

For Nokia,the positioning is spread across a wide range of cell phone models which makes it a true market leader.. something similar to maruti in the car segment who keeps introducing new variants for a new price point and market everytime.

Hope that helped.


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Re: Need Help: Questionnaire for Nokia Vs Samsung - February 8th, 2009

guys i need a questionear on behalf of mobile company plz help me
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Manoj KADAM
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Re: Need Help: Questionnaire for Nokia Vs Samsung - March 7th, 2011

helo can any one give Questionnaire for Nokia Vs Samsung
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