Marketing strategy of Coca Cola:

pardhu.puri

New member
Marketing strategy of Coca Cola:

In this era of changes consolidated day to day, there is an enough demand on each and every product that comes in to the market.
Keep it a food product or attire or a flat or a utensil, we expect that to stay on generation with us, isn’t it?


Introduced by John Pemberton and originated from the United States in 1886, Coca Cola has now become the taste of world with occupancy of about 50% in the soft drinks consumed by the people.
As any other firm did, Coca Cola too had to work a lot hard to grab a permanent image of its brand among the people and Coca-Cola has built its business using a universal strategy based on three timeless principles:

The follow up of their strategy is:
1. Acceptability
(Making Coca Cola an integral part of the daily lives and a preferred beverage)
2. Affordability
(Offering an affordable price in the market)
3. Availability
(Ensuring the availability of the product anywhere in the world)

It all depends on the ability of something to stay on top throwing all other competitors in the same field and Coca Cola too had had their abilities which are meant to be required for an environment of trust among the world.
Thus, coca cola is now an acceptable, affordable and ever available product of the world.

Kingdom of Coca Cola:
Operating the worldwide franchise system supplying syrups and concentrating over 1,200 bottling operations, (Seriously 350+ in the US alone!) which thus involves local companies and suppliers in the 200 countries in which Coca-Cola is sold.
One of the biggest strategies that Coca Cola inherited within it is,
Transforming along with the generations,
One straight example that would explain this fact is,
The tag lines they had according to the demand of the tastes:
1886 - Delicious and Refreshing
1929 - The Pause that Refreshes
1942 - It's the Real Thing, often used since 1942
1963 - Things go Better with Coca-Cola
1971 - I'd like to Teach the World to Sing
1976 - Coke Adds Life
1982 - Coke is It
1989 - Can't Beat the Feeling
1993 - Always Coca-Cola
1996 - Eat Football, Sleep Football, Drink Coca-Cola.
2011 - Life Begins Here.

However, the breeds do differ and so the Coca Cola would differ with the people.
This is where the whole success story pens down for Coca Cola and so is the marketing strategy.
Based on Inter-brand's best global brand 2011 report,
Coca-Cola was the world's most valuable brand.

The Coca-Cola Company has set goals to achieve:
1. Becoming the world's leading provider of branded beverage solutions,
2. To deliver consistent and profitable growth and
3. To have the highest quality products and processes.
To achieve this goal, the Company has established six strategic priorities and has built these into every aspect of its business:
1. Accelerate carbonated soft drinks growth, led by Coca-Cola
2. Broaden the family of products, wherever appropriate e.g. bottled water, tea, coffee, juices, energy drinks
3. Grow system profitability & capability together with the bottlers
4. Creatively serve customers (e.g. retailers) to build their businesses
5. Invest intelligently in market growth
6. Drive efficiency & cost effectiveness by using technology and large scale production to control costs enabling our people to achieve extraordinary results everyday.
And it is now evident that each and every pointer that has written for themselves has put it in a complete leading way!!

---- Pardhu Vanchanagiri
 

Davidsmith2

New member
hi This effective post Marketing strategy of Coca Cola, You can make more effective by use GTM Strategy Templates. Go to market strategy templates help you making you products road map.
 

aqeelfhr

New member
We can not apply such model in Initial basis too because we can not afford such huge budgets at all. These are trends of Multinationals and we are just beginner here.
 

bhautik.kawa

New member
Marketing strategy of Coca Cola:

In this era of changes consolidated day to day, there is an enough demand on each and every product that comes in to the market.
Keep it a food product or attire or a flat or a utensil, we expect that to stay on generation with us, isn’t it?


Introduced by John Pemberton and originated from the United States in 1886, Coca Cola has now become the taste of world with occupancy of about 50% in the soft drinks consumed by the people.
As any other firm did, Coca Cola too had to work a lot hard to grab a permanent image of its brand among the people and Coca-Cola has built its business using a universal strategy based on three timeless principles:

The follow up of their strategy is:
1. Acceptability
(Making Coca Cola an integral part of the daily lives and a preferred beverage)
2. Affordability
(Offering an affordable price in the market)
3. Availability
(Ensuring the availability of the product anywhere in the world)

It all depends on the ability of something to stay on top throwing all other competitors in the same field and Coca Cola too had had their abilities which are meant to be required for an environment of trust among the world.
Thus, coca cola is now an acceptable, affordable and ever available product of the world.

Kingdom of Coca Cola:
Operating the worldwide franchise system supplying syrups and concentrating over 1,200 bottling operations, (Seriously 350+ in the US alone!) which thus involves local companies and suppliers in the 200 countries in which Coca-Cola is sold.
One of the biggest strategies that Coca Cola inherited within it is,
Transforming along with the generations,
One straight example that would explain this fact is,
The tag lines they had according to the demand of the tastes:
1886 - Delicious and Refreshing
1929 - The Pause that Refreshes
1942 - It's the Real Thing, often used since 1942
1963 - Things go Better with Coca-Cola
1971 - I'd like to Teach the World to Sing
1976 - Coke Adds Life
1982 - Coke is It
1989 - Can't Beat the Feeling
1993 - Always Coca-Cola
1996 - Eat Football, Sleep Football, Drink Coca-Cola.
2011 - Life Begins Here.

However, the breeds do differ and so the Coca Cola would differ with the people.
This is where the whole success story pens down for Coca Cola and so is the marketing strategy.
Based on Inter-brand's best global brand 2011 report,
Coca-Cola was the world's most valuable brand.

The Coca-Cola Company has set goals to achieve:
1. Becoming the world's leading provider of branded beverage solutions,
2. To deliver consistent and profitable growth and
3. To have the highest quality products and processes.
To achieve this goal, the Company has established six strategic priorities and has built these into every aspect of its business:
1. Accelerate carbonated soft drinks growth, led by Coca-Cola
2. Broaden the family of products, wherever appropriate e.g. bottled water, tea, coffee, juices, energy drinks
3. Grow system profitability & capability together with the bottlers
4. Creatively serve customers (e.g. retailers) to build their businesses
5. Invest intelligently in market growth
6. Drive efficiency & cost effectiveness by using technology and large scale production to control costs enabling our people to achieve extraordinary results everyday.
And it is now evident that each and every pointer that has written for themselves has put it in a complete leading way!!

---- Pardhu Vanchanagiri

Hey Friend,

Here i am sharing information on Study on Coca Cola Company Marketing Strategy, please check attachment below
 

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