ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Research

What is Captive Product Pricing?

What is Captive Product Pricing?

Discuss What is Captive Product Pricing? within the Marketing Research forums, part of the Resolve Your Query - Get Help and discuss Projects category; Hey Friend's I am searching for Definition and meaning of Captive Product Pricing. If anyone have some information on Captive ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
What is Captive Product Pricing?
Old
 (1 (permalink))
Murgha Joshi
joshi.murgha is an unknown quantity at this point
 
joshi.murgha
Student of MBA at MAHATMA INSTITUTE OF MANEGEMENT STUDIES AND RESEARCH
Navi Mumbai, Maharashtra
Management Paradise Newbie
 
Status: Offline
Posts: 205
Join Date: Aug 2013
Location: Navi Mumbai, Maharashtra
What is Captive Product Pricing? - September 5th, 2013

Hey Friend's I am searching for Definition and meaning of Captive Product Pricing.

If anyone have some information on Captive Product Pricing.
Please Share with me. Thank you.
Advertisements
Friends: (0)
Reply With Quote
Related to What is Captive Product Pricing?
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
TYBMS SEM 6 Solved Board Papers Kartik Raichura Announcements !! 286 August 16th, 2014 05:39 PM
View of a MARBLE industry chaitalithakker Miscellaneous Projects 12 July 4th, 2014 10:26 PM
Product Life Cycle & It's Stages! Wafa Deshmukh Marketing Management ( RM , IM ) 0 June 23rd, 2013 03:44 PM
Leaders Space:::: nick18_in Articles !! 28 October 27th, 2010 09:25 PM
CAT DOSE 1.........find d answers .. rohit_pn Preparation Resources/ General CAT queries and info !! 11 July 17th, 2007 11:16 AM
 

Re: What is Captive Product Pricing?
Old
 (2 (permalink))
Raj Verma
raj_verma61 is an unknown quantity at this point
 
raj_verma61
Management Paradise Newbie
Status: Offline
Posts: 283
Join Date: Aug 2013
Re: What is Captive Product Pricing? - September 5th, 2013

Quote:
Originally Posted by joshi.murgha View Post
Hey Friend's I am searching for Definition and meaning of Captive Product Pricing.

If anyone have some information on Captive Product Pricing.
Please Share with me. Thank you.
Captive products are those products which have to be necessarily used with an accompanying product. Captive product pricing is the pricing strategy for these kinds of products. Generally, the accompanied product is priced low because it is one time purchase. Captive products experience repetitive purchase and are hence priced higher. It is a product mix pricing strategy for a low mark-up on accompanying product and a high mark-up on the captive product.

The low price of the accompanying (generally the core product) attracts the customers. This product cannot be used without its supporting captive products which result in frequent purchases prices at a higher rate. However, care must be taken not to make the captive product so expensive that it makes the purchase of the core product unattractive.

For example, printers are generally low cost compared to the ink cartridges which are expensive and have to be bought again from time to time.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
captive, pricing, product

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

notes on Brand Management ( 1 2 3... Last Page)
Last post by Mahi Menon
7 Hours Ago 10:43 AM
33 Replies
Solution Manual on Cost... ( 1 2)
Last post by Jorge Espada
8 Hours Ago 09:39 AM
18 Replies
Mutual Fund Project ( 1 2)
Last post by Palak Agarwal
20 Hours Ago 09:09 PM
13 Replies
INTRODUCTION OF...
Last post by Palak Agarwal
20 Hours Ago 09:06 PM
2 Replies
Epic Research Update :...
Last post by Epic Research
1 Day Ago 04:24 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
1 Day Ago 04:20 PM
1 Replies
Can facebook can be used... ( 1 2 3)
Last post by Kiky Idforq
1 Day Ago 03:20 PM
29 Replies
Indians Perform Better...
Last post by Kiky Idforq
1 Day Ago 03:18 PM
3 Replies
Hard work or Smart work... ( 1 2)
Last post by Kiky Idforq
1 Day Ago 03:17 PM
14 Replies
Should tobacco companies...
Last post by Kiky Idforq
1 Day Ago 03:15 PM
4 Replies
Are english skills...
Last post by Kiky Idforq
1 Day Ago 03:14 PM
7 Replies
Wisdom does not come...
Last post by Kiky Idforq
1 Day Ago 03:12 PM
3 Replies
Download more than 300...
Last post by Abhaya Panda
1 Day Ago 01:30 PM
3 Replies
Happy Dhanteras Quotes,...
Last post by Krunal Dhabhi
1 Day Ago 10:51 AM
1 Replies
Solution manual on...
Last post by Andrew Ken
1 Day Ago 06:35 AM
1 Replies

» Projects Helpline

Solution manual on...
Last post by Andrew Ken
1 Day Ago 06:35 AM
Stock Marketing TYBMS...
Last post by Rajat Audichya
6 Days Ago 05:42 PM
CRM- Hotel Industry
Last post by Matt Martin
6 Days Ago 10:32 PM
advertising in telecom...
by kpis_02
Last post by Mohit Utmani
1 Week Ago 10:45 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in