ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Research

What is Captive Product Pricing?

What is Captive Product Pricing?

Discuss What is Captive Product Pricing? within the Marketing Research forums, part of the Resolve Your Query - Get Help and discuss Projects category; Hey Friend's I am searching for Definition and meaning of Captive Product Pricing. If anyone have some information on Captive ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
What is Captive Product Pricing?
Old
 (1 (permalink))
Murgha Joshi
joshi.murgha is an unknown quantity at this point
 
joshi.murgha
Student of MBA at MAHATMA INSTITUTE OF MANEGEMENT STUDIES AND RESEARCH
Navi Mumbai, Maharashtra
Management Paradise Member
Status: Offline
Posts: 834
Join Date: Aug 2013
What is Captive Product Pricing? - September 5th, 2013

Hey Friend's I am searching for Definition and meaning of Captive Product Pricing.

If anyone have some information on Captive Product Pricing.
Please Share with me. Thank you.
Advertisements
Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Ask us, we are here to help

Related to What is Captive Product Pricing?
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
TYBMS SEM 6 Solved Board Papers Kartik Raichura Announcements !! 288 2 Weeks Ago 11:19 AM
View of a MARBLE industry chaitalithakker Miscellaneous Projects 12 July 4th, 2014 10:26 PM
Product Life Cycle & It's Stages! Wafa Deshmukh Marketing Management ( RM , IM ) 0 June 23rd, 2013 03:44 PM
Leaders Space:::: nick18_in Articles !! 28 October 27th, 2010 09:25 PM
CAT DOSE 1.........find d answers .. rohit_pn Preparation Resources/ General CAT queries and info !! 11 July 17th, 2007 11:16 AM
 
Re: What is Captive Product Pricing?
Old
 (2 (permalink))
Raj Verma
raj_verma61 is an unknown quantity at this point
 
raj_verma61
Management Paradise Newbie
Status: Offline
Posts: 308
Join Date: Aug 2013
Re: What is Captive Product Pricing? - September 5th, 2013

Quote:
Originally Posted by joshi.murgha View Post
Hey Friend's I am searching for Definition and meaning of Captive Product Pricing.

If anyone have some information on Captive Product Pricing.
Please Share with me. Thank you.
Captive products are those products which have to be necessarily used with an accompanying product. Captive product pricing is the pricing strategy for these kinds of products. Generally, the accompanied product is priced low because it is one time purchase. Captive products experience repetitive purchase and are hence priced higher. It is a product mix pricing strategy for a low mark-up on accompanying product and a high mark-up on the captive product.

The low price of the accompanying (generally the core product) attracts the customers. This product cannot be used without its supporting captive products which result in frequent purchases prices at a higher rate. However, care must be taken not to make the captive product so expensive that it makes the purchase of the core product unattractive.

For example, printers are generally low cost compared to the ink cartridges which are expensive and have to be bought again from time to time.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
captive, pricing, product

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

INSPIRATIONAL STORIES ( 1 2 3... Last Page)
Last post by Josephine King
6 Hours Ago 02:39 PM
200 Replies
IPL 2015 Update - Squads...
Last post by Kirti Soni
7 Hours Ago 01:43 PM
0 Replies
IPL 2015 Update - Delhi...
Last post by Kirti Soni
7 Hours Ago 01:40 PM
0 Replies
IPL 2015 Update -...
Last post by Kirti Soni
7 Hours Ago 01:37 PM
0 Replies
IPL 2015 Update - Sunil...
Last post by Kirti Soni
7 Hours Ago 01:33 PM
0 Replies
IPL 2015 Update - Ricky...
Last post by Kirti Soni
7 Hours Ago 01:30 PM
0 Replies
Ur chance to become a... ( 1 2 3... Last Page)
Last post by Simba Sharma
8 Hours Ago 12:36 PM
177 Replies
Poldark Wins Sunday...
Last post by Kirti Soni
9 Hours Ago 11:38 AM
0 Replies
Finale Recap - Walking...
Last post by Kirti Soni
9 Hours Ago 11:36 AM
0 Replies
NCAA Women's Basketball...
Last post by Kirti Soni
9 Hours Ago 11:35 AM
0 Replies
WWE Stock Crashes -...
Last post by Kirti Soni
9 Hours Ago 11:33 AM
0 Replies
Systemic Risk - Black...
Last post by Kirti Soni
9 Hours Ago 11:27 AM
0 Replies
Black Caps Heroes get...
Last post by Kirti Soni
9 Hours Ago 11:25 AM
0 Replies
Shane Warne - 'You...
Last post by Kirti Soni
9 Hours Ago 11:23 AM
0 Replies
Axis Capital Group...
Last post by Jamie John
11 Hours Ago 10:02 AM
1 Replies

» Ads






» Projects Helpline

Retail Management Notes
Last post by Rajesh Nimbunkar
3 Days Ago 12:06 PM
Maharashtra Value Added...
Last post by Joel Francis
6 Days Ago 10:46 AM
Urgent help with Case...
Last post by Joel Francis
1 Week Ago 05:44 PM

» THE BIG FIGHT

No Threads to Display.
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in