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What is Captive Product Pricing?

What is Captive Product Pricing?

Discuss What is Captive Product Pricing? within the Marketing Research forums, part of the Resolve Your Query - Get Help and discuss Projects category; Hey Friend's I am searching for Definition and meaning of Captive Product Pricing. If anyone have some information on Captive ...

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What is Captive Product Pricing?
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Murgha Joshi
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joshi.murgha
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What is Captive Product Pricing? - September 5th, 2013

Hey Friend's I am searching for Definition and meaning of Captive Product Pricing.

If anyone have some information on Captive Product Pricing.
Please Share with me. Thank you.
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Re: What is Captive Product Pricing?
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Raj Verma
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Re: What is Captive Product Pricing? - September 5th, 2013

Quote:
Originally Posted by joshi.murgha View Post
Hey Friend's I am searching for Definition and meaning of Captive Product Pricing.

If anyone have some information on Captive Product Pricing.
Please Share with me. Thank you.
Captive products are those products which have to be necessarily used with an accompanying product. Captive product pricing is the pricing strategy for these kinds of products. Generally, the accompanied product is priced low because it is one time purchase. Captive products experience repetitive purchase and are hence priced higher. It is a product mix pricing strategy for a low mark-up on accompanying product and a high mark-up on the captive product.

The low price of the accompanying (generally the core product) attracts the customers. This product cannot be used without its supporting captive products which result in frequent purchases prices at a higher rate. However, care must be taken not to make the captive product so expensive that it makes the purchase of the core product unattractive.

For example, printers are generally low cost compared to the ink cartridges which are expensive and have to be bought again from time to time.
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