ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Research

What is Captive Product Pricing?

What is Captive Product Pricing?

Discuss What is Captive Product Pricing? within the Marketing Research forums, part of the Resolve Your Query - Get Help and discuss Projects category; Hey Friend's I am searching for Definition and meaning of Captive Product Pricing. If anyone have some information on Captive ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
What is Captive Product Pricing?
Old
 (1 (permalink))
Murgha Joshi
joshi.murgha is an unknown quantity at this point
 
joshi.murgha
Student of MBA at MAHATMA INSTITUTE OF MANEGEMENT STUDIES AND RESEARCH
Navi Mumbai, Maharashtra
Management Paradise Newbie
 
Status: Offline
Posts: 204
Join Date: Aug 2013
Location: Navi Mumbai, Maharashtra
What is Captive Product Pricing? - September 5th, 2013

Hey Friend's I am searching for Definition and meaning of Captive Product Pricing.

If anyone have some information on Captive Product Pricing.
Please Share with me. Thank you.
Advertisements
Friends: (0)
Reply With Quote
Related to What is Captive Product Pricing?
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
TYBMS SEM 6 Solved Board Papers Kartik Raichura Announcements !! 286 4 Weeks Ago 05:39 PM
View of a MARBLE industry chaitalithakker Miscellaneous Projects 12 July 4th, 2014 10:26 PM
Product Life Cycle & It's Stages! Wafa Deshmukh Marketing Management ( RM , IM ) 0 June 23rd, 2013 03:44 PM
Leaders Space:::: nick18_in Articles !! 28 October 27th, 2010 09:25 PM
CAT DOSE 1.........find d answers .. rohit_pn Preparation Resources/ General CAT queries and info !! 11 July 17th, 2007 11:16 AM
 

Re: What is Captive Product Pricing?
Old
 (2 (permalink))
Raj Verma
raj_verma61 is an unknown quantity at this point
 
raj_verma61
Management Paradise Newbie
Status: Offline
Posts: 283
Join Date: Aug 2013
Re: What is Captive Product Pricing? - September 5th, 2013

Quote:
Originally Posted by joshi.murgha View Post
Hey Friend's I am searching for Definition and meaning of Captive Product Pricing.

If anyone have some information on Captive Product Pricing.
Please Share with me. Thank you.
Captive products are those products which have to be necessarily used with an accompanying product. Captive product pricing is the pricing strategy for these kinds of products. Generally, the accompanied product is priced low because it is one time purchase. Captive products experience repetitive purchase and are hence priced higher. It is a product mix pricing strategy for a low mark-up on accompanying product and a high mark-up on the captive product.

The low price of the accompanying (generally the core product) attracts the customers. This product cannot be used without its supporting captive products which result in frequent purchases prices at a higher rate. However, care must be taken not to make the captive product so expensive that it makes the purchase of the core product unattractive.

For example, printers are generally low cost compared to the ink cartridges which are expensive and have to be bought again from time to time.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
captive, pricing, product

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

BMS notes for mp : all... ( 1 2 3... Last Page)
Last post by Sangita Maity
1 Hour Ago 07:22 PM
255 Replies
CFA Level 1, Level 2 and...
Last post by Joel Francis
8 Hours Ago 12:09 PM
5 Replies
Indian Rupee Update by...
Last post by Epic Research
9 Hours Ago 11:15 AM
1 Replies
Asian Markets Update by...
Last post by Epic Research
9 Hours Ago 11:12 AM
1 Replies
project on privatisation ( 1 2)
Last post by Shatrughna Bhoir
1 Day Ago 08:05 PM
16 Replies
Chak De India - An... ( 1 2 3)
Last post by Deepika Dasani
1 Day Ago 01:06 PM
25 Replies
Solution manual on... ( 1 2)
Last post by Katherine Teng
2 Days Ago 05:27 PM
14 Replies
Mba all semester...
Last post by Pritesh Meshram
2 Days Ago 04:23 PM
3 Replies
Solutions manual on... ( 1 2)
2 Days Ago 04:10 PM
16 Replies
HRM downsizing project
Last post by Vikas Yadav
2 Days Ago 11:59 AM
3 Replies
Auditing and Assurance...
Last post by Yashwant Naik
2 Days Ago 10:22 AM
0 Replies
Organizational Structure...
Last post by Yashwant Naik
2 Days Ago 09:33 AM
0 Replies
What is Marketing Mix?
Last post by Yashwant Naik
2 Days Ago 09:11 AM
0 Replies
The Father of Marketing...
Last post by Yashwant Naik
2 Days Ago 08:51 AM
0 Replies
Solution manual on...
Last post by Anteone Gugeone
2 Days Ago 01:43 AM
3 Replies

» Projects Helpline

project on privatisation
Last post by Shatrughna Bhoir
1 Day Ago 08:05 PM
topics related to 100...
Last post by Rachini Pandey
2 Days Ago 10:35 PM
Retail Management Notes
Last post by Rajesh Nimbunkar
4 Days Ago 05:12 PM
Final Year MBA Projects...
by Raasi
Last post by Raj Raj
6 Days Ago 03:23 PM
Project Management...
by onjono
Last post by Raj Raj
6 Days Ago 03:13 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in