Define the ethics of research
Ethics:
Moral principles or values generally governing the conduct of an individual or group.
Not a one-way relationship.
Abuse of respondents
1. Most common problem: lengthy interviews
2. Refusal rate now averages 60 percent.
3. Selling unnecessary research
4. Violating client confidentiality
Client Ethics
1. Requesting when a supplier has been predetermined
2. Obtaining free advice and methodology via bid requests
3. Making false promises
4. Unauthorized request for proposals
Ethics:
Moral principles or values generally governing the conduct of an individual or group.
Not a one-way relationship.
Abuse of respondents
1. Most common problem: lengthy interviews
2. Refusal rate now averages 60 percent.
3. Selling unnecessary research
4. Violating client confidentiality
Client Ethics
1. Requesting when a supplier has been predetermined
2. Obtaining free advice and methodology via bid requests
3. Making false promises
4. Unauthorized request for proposals