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Sampling Techniques

Discuss Sampling Techniques within the Marketing Research forums, part of the Resolve Your Query - Get Help and discuss Projects category; Sampling techniques may be broadly classified as non-probability and probability sampling techniques. Non-probability sampling techniques: 1. It relies on the ...

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Sunanda K. Chavan
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Sampling Techniques - October 21st, 2010

Sampling techniques may be broadly classified as non-probability and probability sampling techniques.

Non-probability sampling techniques:
1. It relies on the personal judgment of the researcher rather than t he chance to select sample elements.
2. The researcher can arbitrarily or consciously decide which element to include in the sample.
3. Non-probability may yield good estimates of the population characteristic. However they do not allow for objective evaluation of the precision of the sample results.
4. Since there is no way of determining the probability of selecting any particular element for inclusion in the sample, the estimates obtained are not statistically projectable to the population.
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Bhautik Kawa
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Re: Sampling Techniques - February 23rd, 2016

Quote:
Originally Posted by sunandaC View Post
Sampling techniques may be broadly classified as non-probability and probability sampling techniques.

Non-probability sampling techniques:
1. It relies on the personal judgment of the researcher rather than t he chance to select sample elements.
2. The researcher can arbitrarily or consciously decide which element to include in the sample.
3. Non-probability may yield good estimates of the population characteristic. However they do not allow for objective evaluation of the precision of the sample results.
4. Since there is no way of determining the probability of selecting any particular element for inclusion in the sample, the estimates obtained are not statistically projectable to the population.
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