Go Back   ManagementParadise.com | Management & Business Education Learning Platform Resolve Your Query - Get Help and discuss Projects > Marketing Research

Disadvantages of Projective Techniques

Discuss Disadvantages of Projective Techniques within the Marketing Research forums, part of the Resolve Your Query - Get Help and discuss Projects category; Disadvantages of Projective Techniques 1. Suffer from many of the disadvantages of unstructured direct techniques, but to a greater extent. ...

Reply

 

Thread Tools Display Modes
Disadvantages of Projective Techniques
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,680
Join Date: Jul 2010
Disadvantages of Projective Techniques - October 21st, 2010

Disadvantages of Projective Techniques
1. Suffer from many of the disadvantages of unstructured direct techniques, but to a greater extent.
2. Require highly trained interviewers.
3. Skilled interpreters are also required to analyze the responses.
4. There is a serious risk of interpretation bias.
5. They tend to be expensive.
6. May require respondents to engage in unusual behavior.


Guidelines for Using Projective Techniques
1. Projective techniques should be used because the required information cannot be accurately obtained by direct methods.
2. Projective techniques should be used for exploratory research to gain initial insights and understanding.
3. Given their complexity, projective techniques should not be used naively.
Advertisements

Friends: (0)
Reply With Quote
Re: Disadvantages of Projective Techniques
Old
 (2 (permalink))
Business Education
Business-education is on a distinguished road
 
Business-education
Student of BMM
Mumbai, Maharashtra
Management Paradise Guru
Status: Offline
Posts: 4,329
Join Date: Jun 2012
Location: Mumbai, Maharashtra
Re: Disadvantages of Projective Techniques - June 11th, 2015

Projective techniques divided into five groups

1)Associative techniques

2)Completion techniques

3)Constructive techniques

4)Choice/ordering techniques

5)Expressive techniques
Friends: (0)
Reply With Quote
Re: Disadvantages of Projective Techniques
Old
 (3 (permalink))
Bhautik Kawa
bhautik.kawa is on a distinguished road
 
bhautik.kawa
Community Manager at ManagementParadise.com
Management Paradise Guru
Status: Offline
Posts: 2,414
Join Date: Oct 2012
Re: Disadvantages of Projective Techniques - February 23rd, 2016

Quote:
Originally Posted by sunandaC View Post
Disadvantages of Projective Techniques
1. Suffer from many of the disadvantages of unstructured direct techniques, but to a greater extent.
2. Require highly trained interviewers.
3. Skilled interpreters are also required to analyze the responses.
4. There is a serious risk of interpretation bias.
5. They tend to be expensive.
6. May require respondents to engage in unusual behavior.


Guidelines for Using Projective Techniques
1. Projective techniques should be used because the required information cannot be accurately obtained by direct methods.
2. Projective techniques should be used for exploratory research to gain initial insights and understanding.
3. Given their complexity, projective techniques should not be used naively.
Hey Sunanda,

I am also uploading a document which will give more detailed explanation on Projective techniques in consumer research.
Attached Files
File Type: pdf Projective techniques in consumer research.pdf (46.3 KB, 4 views)


1.READ RULES CAREFULLY BEFORE POSTING.REFER FAQS.
2.USE SEARCH OPTIONS.DO NOT ASK FOR PROJECTS.
3.DO NOT POST YOU MAIL IDS.
4.CLICK ON THANKS BUTTON TO THANK A PERSON.
5.DO NOT POST REGARDING HOW INFORMATIVE/HELPFUL A THREAD WAS, RATE IT.
6.POST IN CORRECT SECTIONS.DO NOT SPAM.



To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
|
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
disadvantages, projective, techniques
Related to Disadvantages of Projective Techniques
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Disadvantages of Derivatives Sunanda K. Chavan Financial Management ( FM ) 3 April 21st, 2016 06:06 PM
Advantages of Projective Techniques Sunanda K. Chavan Marketing Research 3 February 23rd, 2016 07:00 PM
Projective Techniques Sunanda K. Chavan Marketing Research 1 February 22nd, 2016 09:26 PM
ADVANTAGE AND DISADVANTAGES OF VAT Abhijeet S Direct and Indirect Taxes 2 February 21st, 2016 05:01 PM
DISADVANTAGES OF SALES PROMOTIONS Abhijeet S Introduction to Advertising 2 May 21st, 2015 08:41 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.