ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Research

Advantages of Projective Techniques

Advantages of Projective Techniques

Discuss Advantages of Projective Techniques within the Marketing Research forums, part of the Resolve Your Query - Get Help and discuss Projects category; Advantages of Projective Techniques 1. They may elicit responses that subjects would be unwilling or unable to give if they ...

Reply
 
LinkBack Thread Tools Display Modes
Advantages of Projective Techniques
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Advantages of Projective Techniques - October 21st, 2010

Advantages of Projective Techniques
1. They may elicit responses that subjects would be unwilling or unable to give if they knew the purpose of the study.

2. Helpful when the issues to be addressed are personal, sensitive, or subject to strong social norms.

3. Helpful when underlying motivations, beliefs, and attitudes are operating at a subconscious level.
4. Disadvantages of Projective Techniques
5. Suffer from many of the disadvantages of unstructured direct techniques, but to a greater extent.
6. Require highly trained interviewers.
7. Skilled interpreters are also required to analyze the responses.
8. There is a serious risk of interpretation bias.
9. They tend to be expensive.
10. May require respondents to engage in unusual behavior.
11. Guidelines for Using Projective Techniques
12. Projective techniques should be used because the required information cannot be accurately obtained by direct methods.
13. Projective techniques should be used for exploratory research to gain initial insights and understanding.
14. Given their complexity, projective techniques should not be used naively.
Friends: (0)
Reply With Quote
Related to Advantages of Projective Techniques
 
Similar Threads
Thread Thread Starter Forum Replies Last Post
Projective Techniques Sunanda K. Chavan Marketing Research 0 October 21st, 2010 12:55 PM
ADVANTAGES OF MR Sunanda K. Chavan Marketing Research 0 October 21st, 2010 12:12 PM
ADVANTAGES OF RBD Sunanda K. Chavan Service Sector Management 0 October 13th, 2010 11:08 AM
THE ADVANTAGES OF THE INTERNET Sunanda K. Chavan Basics of Computers 0 October 4th, 2010 04:21 PM
ADVANTAGES OF RETAILING Abhijeet S Service Sector Management (S.S.M) 0 October 2nd, 2010 05:10 PM
 

Reply

Bookmarks

Tags
advantages, projective, techniques

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  
» Ads




» Recent Threads
Live Pepsi IPL7 Chennai...
Last post by Yashwant Naik
30 Minutes Ago 11:23 PM
0 Replies
Live Pepsi IPL 7, CSK vs...
Last post by Yashwant Naik
59 Minutes Ago 10:54 PM
0 Replies
what are main... ( 1 2)
Last post by Ahmed Shahid
2 Hours Ago 08:56 PM
14 Replies
Can Kings XI Punjab...
Last post by Jagruti Shah
4 Hours Ago 07:21 PM
0 Replies
Real Madrid New Hero:...
Last post by Kaushal Mehta
6 Hours Ago 05:34 PM
0 Replies
Facts behind Good Friday
Last post by Kaushal Mehta
6 Hours Ago 05:28 PM
0 Replies
Cheo Feliciano Dies in...
Last post by Kaushal Mehta
6 Hours Ago 05:18 PM
0 Replies
Why Andre Johnson Jumps...
Last post by Kaushal Mehta
6 Hours Ago 05:12 PM
0 Replies
Toll Rises to 25 of...
Last post by Kaushal Mehta
6 Hours Ago 05:06 PM
0 Replies
BJP AAP Congress ?
Last post by Joel Francis
8 Hours Ago 02:55 PM
0 Replies
NIFTY FUTURE TREND :...
Last post by Riya Bajaj
11 Hours Ago 12:23 PM
3 Replies
Solution manual on...
Last post by Bhautik Kawa
12 Hours Ago 11:12 AM
5 Replies
Watch Free IPL 7 Match 2:
Last post by Yashwant Naik
1 Day Ago 11:28 PM
0 Replies
IPL 2014 Live Score:...
Last post by Yashwant Naik
1 Day Ago 11:21 PM
0 Replies
Pepsi IPL7 Live Match,...
Last post by Yashwant Naik
1 Day Ago 10:41 PM
0 Replies
» Projects Helpline
Project on CRM (...
Last post by Vish Kumar
2 Days Ago 06:12 PM
100 Marks Project on...
by msdhoni
Last post by Bhautik Kawa
4 Days Ago 11:55 AM
Ask Gaurav Mishra for...
1 Week Ago 09:33 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in