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Structured and Non Structured Data Collection

Discuss Structured and Non Structured Data Collection within the Marketing Research forums, part of the Resolve Your Query - Get Help and discuss Projects category; STRUCTURED Vs UNSTRUCTURED DATA COLLECTION The data collection through questionnaires can be done through four ways as follows; Structured disguised ...

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Abhijeet S
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Structured and Non Structured Data Collection - September 10th, 2010

STRUCTURED Vs UNSTRUCTURED DATA COLLECTION


The data collection through questionnaires can be done through four ways as follows;

Structured disguised

Structured - nondisguised

Non-structured - disguised

Non structured - nondisguised


Note : non disguised data collection is also called as direct method & disguised is also called as indirect method .



Structured data collection

A structured data collection is a formal list of questions framed so as to get the facts. The interviewer asks the questions strictly in accordance with pre- arranged order. For e.g. this method can be used when the information is based on the expenditures of the consumer on different types of clothing like. Cotton woolen or synthetic, etc.


This structured questionnaire can be of two types, disguised and non- disguised, based on whether the object or the purpose of the survey is revealed to the respondent.



The main advantage of this method is that, the information can be collected in a systematic and orderly manner.


However when it comes to personal questions, this method seems to be less effective.
Structured disguised: - in this case the researcher does not disclose the object of the interview, because he feels that by revealing that the very purpose of the interview will get defeated.



Structured - nondisguised: - in this case the everything is pre- arranged and the researcher reveals the objective of the survey to the respondent.


This is the most widely followed approach in market research. This is because it is generally felt that the respondent should be taken into confidence, so that he can realize the relevance and give desired information.




Non-structured data collection

It is a kind of data collection method where the data to be collected is not pre- arranged or not listed in a proper structured format. Therefore the entire responsibility is left on the researcher to ask the respondent, in the way he feels fit. The researcher only has certain main points on which he develops the questions to be asked. Such a method is devoid of rigidity and the researcher has sufficient amount of freedom to collect the data in the order he wants. Normally this kind of method is used in exploratory research


This kind of data collection is most suitable when it comes to personal or motivational factors.



Again here there are two main types of non-structured methods of data collection.
(1) Non structured disguised: - again here the objective of interview is not described to the respondent



(2) Non structured - non-disguised: - like in case of structured non- disguised, the respondent is taken into confidence by revealing the purpose of the survey.


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Re: Structured and Non Structured Data Collection - June 11th, 2015

Structured and Non structured data always helps in maintaining data. It is of no importance to identify which type of data used but, the main part is the data has been collected because, when the data is collected your half of the work is already done.When research work is initiated that they start their research while collecting data because, without data setting business or knowing consumer demand becomes very hard.
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Re: Structured and Non Structured Data Collection - February 23rd, 2016

Quote:
Originally Posted by abhishreshthaa View Post
STRUCTURED Vs UNSTRUCTURED DATA COLLECTION


The data collection through questionnaires can be done through four ways as follows;

Structured disguised

Structured - nondisguised

Non-structured - disguised

Non structured - nondisguised


Note : non disguised data collection is also called as direct method & disguised is also called as indirect method .



Structured data collection

A structured data collection is a formal list of questions framed so as to get the facts. The interviewer asks the questions strictly in accordance with pre- arranged order. For e.g. this method can be used when the information is based on the expenditures of the consumer on different types of clothing like. Cotton woolen or synthetic, etc.


This structured questionnaire can be of two types, disguised and non- disguised, based on whether the object or the purpose of the survey is revealed to the respondent.



The main advantage of this method is that, the information can be collected in a systematic and orderly manner.


However when it comes to personal questions, this method seems to be less effective.
Structured disguised: - in this case the researcher does not disclose the object of the interview, because he feels that by revealing that the very purpose of the interview will get defeated.



Structured - nondisguised: - in this case the everything is pre- arranged and the researcher reveals the objective of the survey to the respondent.


This is the most widely followed approach in market research. This is because it is generally felt that the respondent should be taken into confidence, so that he can realize the relevance and give desired information.




Non-structured data collection

It is a kind of data collection method where the data to be collected is not pre- arranged or not listed in a proper structured format. Therefore the entire responsibility is left on the researcher to ask the respondent, in the way he feels fit. The researcher only has certain main points on which he develops the questions to be asked. Such a method is devoid of rigidity and the researcher has sufficient amount of freedom to collect the data in the order he wants. Normally this kind of method is used in exploratory research


This kind of data collection is most suitable when it comes to personal or motivational factors.



Again here there are two main types of non-structured methods of data collection.
(1) Non structured disguised: - again here the objective of interview is not described to the respondent



(2) Non structured - non-disguised: - like in case of structured non- disguised, the respondent is taken into confidence by revealing the purpose of the survey.


Hey Abhi,

Please check attachment below, i am sharing information on Comparison of Structured vs. Unstructured Data.
Attached Files
File Type: pdf Comparison of Structured vs. Unstructured Data.pdf (624.6 KB, 0 views)


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