Market Research on Eco - Friendly Cotton Garments

abhishreshthaa

New member
Objectives

To find acceptability of organic cotton

To define the target audience for the organic cotton

To find if organic clothing will be preferred by the target audience

Also to determine the different product segments preferred by the target audience

To find the best price to market the product

To find the ideal distribution channel


Methodology

Conduct a market research with the help of a questionnaire for the purpose of
achieving the above-mentioned objectives


Weighted Scale

Period of study

The preferred period for the project would be 30 to 45 days.


Sample size



Target audience divided in four segments:

Ethical consumers : 30


Allergic people : 30

Sports/fitness person : 30


Aged People and infants : 30


Product


Shirts


T-Shirt


Vests


Gym/Yoga suit


Undergarments


Socks


Night wear


Kids wear



Price

Shirts 500-600

T-Shirt 250-350

Vests 150-200

Gym/Yoga suit 550-650

Undergarments 200-300

Socks 100-120

Night wear 430-560

Kids wear 230-380


Place

Direct Marketing

Retailer

Health Club(VLCC,WWF outlets)

Medical Stores

Exclusive Retailer(Optional)


Promotion

Ethical consumers–- Sponsoring NGO’s events,Direct Marketing


Allergic people— Dermatologist , Medical Stores


Sports / fitness person— Health Clubs(VLCC WWF Outlets,offering discount coupons)


Aged People and infants—Boutiques(exclusive shops), Internet sites



Packaging

Paper Box packaging showing benefits of organic cotton.

Brown paper(recycled)

 

bhautik.kawa

New member
Re: Market Research on Eco - Friendly Cotton Garments

Objectives

To find acceptability of organic cotton

To define the target audience for the organic cotton

To find if organic clothing will be preferred by the target audience

Also to determine the different product segments preferred by the target audience

To find the best price to market the product

To find the ideal distribution channel


Methodology

Conduct a market research with the help of a questionnaire for the purpose of
achieving the above-mentioned objectives


Weighted Scale

Period of study

The preferred period for the project would be 30 to 45 days.


Sample size



Target audience divided in four segments:

Ethical consumers : 30


Allergic people : 30

Sports/fitness person : 30


Aged People and infants : 30


Product


Shirts


T-Shirt


Vests


Gym/Yoga suit


Undergarments


Socks


Night wear


Kids wear



Price

Shirts 500-600

T-Shirt 250-350

Vests 150-200

Gym/Yoga suit 550-650

Undergarments 200-300

Socks 100-120

Night wear 430-560

Kids wear 230-380


Place

Direct Marketing

Retailer

Health Club(VLCC,WWF outlets)

Medical Stores

Exclusive Retailer(Optional)


Promotion

Ethical consumers–- Sponsoring NGO’s events,Direct Marketing


Allergic people— Dermatologist , Medical Stores


Sports / fitness person— Health Clubs(VLCC WWF Outlets,offering discount coupons)


Aged People and infants—Boutiques(exclusive shops), Internet sites



Packaging

Paper Box packaging showing benefits of organic cotton.

Brown paper(recycled)


Hey Abhi,

I am also up-loading a document which will give more detailed explanation on the Consumer Perspectives On Green Apparels.
 

Attachments

  • Consumer Perspectives On Green Apparels.pdf
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