abhishreshthaa
New member
Objectives
To find acceptability of organic cotton
To define the target audience for the organic cotton
To find if organic clothing will be preferred by the target audience
Also to determine the different product segments preferred by the target audience
To find the best price to market the product
To find the ideal distribution channel
Methodology
Conduct a market research with the help of a questionnaire for the purpose of
achieving the above-mentioned objectives
Weighted Scale
Period of study
The preferred period for the project would be 30 to 45 days.
Sample size
Target audience divided in four segments:
Ethical consumers : 30
Allergic people : 30
Sports/fitness person : 30
Aged People and infants : 30
Product
Shirts
T-Shirt
Vests
Gym/Yoga suit
Undergarments
Socks
Night wear
Kids wear
Price
Shirts 500-600
T-Shirt 250-350
Vests 150-200
Gym/Yoga suit 550-650
Undergarments 200-300
Socks 100-120
Night wear 430-560
Kids wear 230-380
Place
Direct Marketing
Retailer
Health Club(VLCC,WWF outlets)
Medical Stores
Exclusive Retailer(Optional)
Promotion
Ethical consumers–- Sponsoring NGO’s events,Direct Marketing
Allergic people— Dermatologist , Medical Stores
Sports / fitness person— Health Clubs(VLCC WWF Outlets,offering discount coupons)
Aged People and infants—Boutiques(exclusive shops), Internet sites
Packaging
Paper Box packaging showing benefits of organic cotton.
Brown paper(recycled)
To find acceptability of organic cotton
To define the target audience for the organic cotton
To find if organic clothing will be preferred by the target audience
Also to determine the different product segments preferred by the target audience
To find the best price to market the product
To find the ideal distribution channel
Methodology
Conduct a market research with the help of a questionnaire for the purpose of
achieving the above-mentioned objectives
Weighted Scale
Period of study
The preferred period for the project would be 30 to 45 days.
Sample size
Target audience divided in four segments:
Ethical consumers : 30
Allergic people : 30
Sports/fitness person : 30
Aged People and infants : 30
Product
Shirts
T-Shirt
Vests
Gym/Yoga suit
Undergarments
Socks
Night wear
Kids wear
Price
Shirts 500-600
T-Shirt 250-350
Vests 150-200
Gym/Yoga suit 550-650
Undergarments 200-300
Socks 100-120
Night wear 430-560
Kids wear 230-380
Place
Direct Marketing
Retailer
Health Club(VLCC,WWF outlets)
Medical Stores
Exclusive Retailer(Optional)
Promotion
Ethical consumers–- Sponsoring NGO’s events,Direct Marketing
Allergic people— Dermatologist , Medical Stores
Sports / fitness person— Health Clubs(VLCC WWF Outlets,offering discount coupons)
Aged People and infants—Boutiques(exclusive shops), Internet sites
Packaging
Paper Box packaging showing benefits of organic cotton.
Brown paper(recycled)