market research

hi guys and gals
i am doing a project on marketing research and i need your help to select the topic .. we are trying diffrent products like tata 1 lakh car, google,bcci vs icl etc but are unable to select one topic please help me out with the topics please.

Hi,
What is the scope of your study? I would suggest u take up the tata project. i guess it is something that interests you.
if u do take up this project, read up on the views expressed in brand equity and eco times by renault, mahindra, etc CEOs who dont think its such a great idea afterall.
Now there are two ways to tackle this project: manufacturer's side and consumer's side
Manufacturer's side: it is not possible to produce and sustain a 1 lakh car
Consumer's side: despite the evident cost benefit, consumers may find it an indication of a lower status symbol (as in a consumer will prefer a high ranging bajaj mototcycle rather than a low cost car which he is not too happy showing aroudn to his friends). For this, ur target shud be 23-28 yrs of age, new earning members, just married, bachelors moved into new cities. You can touch upon aspects of why the car may be a failure.
There is no point in doing a MR on whether the car will be successful as everyone will say Yes, end of story. Do soemthin different that your coordinators will sit up and take notice.

Lavanya

One more thing, if u take google, u have to narrow it down to soem of their products, they r coming up with new ones as we speak and u have no idea how many products they have. in india we use only 5% of google's capabilities...so dont make a dated project that u feel stupid reading after a year.

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