my project is the development of a simplified marketing plan and a revaluation and re-launch of an existing actual consumer brand/product.
it should consist of following parts:
part 1 identify a product/brad that you like and use most of the time
[6 pages]
*task is to provise anylisis of external forces impacting sales
*swot analysis of top three competitors
*history of brand
*chracteristics of people who buy/use it.and bucying behavior of consumers.
part 2 analysis of segmentation,arget marketing and positioning of that
brand/product [6 pages]
part 3 examination of 4 p's [product price,placement and promotion][6 pages]
part 4 using marketing skills to re-design a brand for a major re-launch
*what would you change about the product, package, pricing, advertising,
distribution etc?[8 pages]
*what would you add
*what would you delete
*how do you beat competition
*showcasing your vision of the new brand
this all would be done by following marketing rules