Defining the Problem and Determining Research Objectives

Marketing managers and researchers see the world differently because they have different jobs to perform and their backgrounds differ markedly.

Hey kumaran, thanks for suggesting us such a nice topic and i am going to share a document which would explain this concept very well and i am sure it would help many marketing people. So please download and check it.
 

Attachments

  • Defining the Problem and Determining Research Objectives.ppt
    376.5 KB · Views: 0
Top