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10 Ps of Marketing

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10 Ps of Marketing
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monisangoi
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Thumbs up 10 Ps of Marketing - October 23rd, 2006

it includes 10 major Ps that need to b taken care of while launching a new product
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monisangoi
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Re: 10 Ps of Marketing - October 23rd, 2006

from NM college..dis is d project...hav a look...!!!!
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10 Ps of Marketing
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monisangoi
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10 Ps of Marketing - October 23rd, 2006

it includes 10 major Ps that need to b taken care of while launching a new product
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raj_jeet
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Re: 10 Ps of Marketing - February 12th, 2007

Good slide:

Just wonder how appropriate would

"Performance with Pace" be??

According to me this gets highlighted in the Place aspect!
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perception of women manager
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humanbeings
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perception of women manager - February 22nd, 2007

perception of women manager


PERCEPTION OF WOMEN MANAGERS
EXECUTIVE SUMMARY

The study deals about the major features of the women managers who are looking in at the decision making process, gender discrimination factors, commitment, risk taking, time management, continual learning, job hopping and sacrification level in their working environment. This study also undergoes the consideration of the factors which are mentioned above as particular criteria for evaluation. The aim of this study is also to identify the processing and manipulating the situations that are going around the working environment by the women managers



INTRODUCTION

The role of women worldwide is undergoing a dramatic change. Women today share the podium with men in almost all the fields, be it in kitchen or in defense. Working women are no longer a rarity and are now accepted as an integral part of the working force. Indian organization has experienced a steady increase in the number of women employees and this pattern is bound to continue in the future as well. Women recently began to join the ranks of managers in large number.
Seventeen percent of men managers left voluntarily while 16.5 percent of women managers left voluntarily. This slight difference in turnover challenges previous research that suggests women are more likely to resign from managerial positions for family-related or other reasons. To explain this new finding, the researchers speculate that the women managers they studied were more comparable to their male counterparts than women in earlier studies or broader populations. Changes in women's lifestyles or commitment to their careers might also explain this new conclusion.

OBJECTIVES OF THE STUDY


1. To analyze level of Decision making process by the women managers upon various situations that they are meeting in their work area.

2. To evaluate Gender discrimination, Commitment, Risk Taking, Job Hopping by the women managers

3. To study how effectively Time Management and Continual Learning of the women managers.


METHODOLOGY


 Method used for collecting data is Interviewing method and getting data’s through mail
 Total no of samples taken are 16

ANALYSIS AND INTERPRETATIONS

DECISION MAKING
The respondents were asked their decision making process in order to find their characteristics. The chart below shows the decision making of the respondents.






INFERENCE – Majority of the respondents are moderate in decision making.









GENDER DISCRIMINATION:
From the above chart, it is clear that 25.5% of the respondents feel no discrimination, 31.2% of the respondents feel neither discriminated nor non discriminated, 31.2% of the respondents feel discrimination in their work nature.


INFERENCE – Majority of the respondents feel no discrimination.

COMMITMENT:
The respondents were asked their commitment upon their behavior in the working conditions. The chart below shows the commitment level of their own individual behavior.

INFERENCE – Majority of the respondents have commitment towards their work.

RISK TAKING:
The respondents were asked their nature of risk taking in their work situation. The chart below shows the risk taking level of the respondents in their work.

INFERENCE – Majority of the respondents no risk involvers

TIME MANAGEMENT:
The respondents were asked about their time management in their work situation. The chart below shows the time management of the respondents in their work situation.

INFERENCE – Majority of the respondents are highly concentrated to their time.




CONTINUAL LEARNING:
The respondents were asked their continual learning of the work behavior. The chart below shows the response of the respondents on the continual learning.


INFERENCE – Majority of the respondents are not in the process of continual learning.



JOB HOPPING:
The respondents were asked their preference of the job hopping with regard to them. The Chart below shows the preference of the respondents to the nature of job hopping.


INFERENCE – Majority of the respondents were not in the nature of job hopping



CONCLUSION:
i. It is clearly understood from the survey that the level of the decision making process among the women managers are moderate in nature.
ii. The survey and the analysis that has been undertook, it is clearly explaining the situation of no discrimination has been felt in the work area.
iii. The respondent’s perception with regards to the commitment is hardly applied for all of the women managers those have been surveyed.
iv. The preference of choosing the nature of the risk is involved in a manner that half of the respondents are taking risk in their work environment.
v. The nature of the women managers is such that they are much time constrained and involved in the process of continual learning.
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amitchummy
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Re: 10 Ps of Marketing - August 22nd, 2007

awesome frnd,,,,,,thanx for sharing ur knowledge,,,,,,,god bless u,,,,tc
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Re: 10 Ps of Marketing - October 22nd, 2007

thanks buddy very gogd info..... really gud
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saurabhsharma86
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Re: 10 Ps of Marketing - January 28th, 2009

i want project on marketing of women urgently
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Joel Menezes
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Re: 10 Ps of Marketing - February 3rd, 2009

thanks.... its a nice ppt would be helpfull to me very much.....
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James Cord
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Re: 10 Ps of Marketing - March 1st, 2016

Quote:
Originally Posted by monisangoi View Post
it includes 10 major Ps that need to b taken care of while launching a new product
hey moni,

here i am sharing Several Concepts Marketing Consultants, please download and check it.

thank you!
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