projects4mp
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EXECUTIVE SUMMARY
The project was done to obtain the current level of satisfaction of Levis jeans users. So also, what are their preferences in buying jeans? Both coupled yielded reasons for current level of satisfaction and means to increase it. There was insufficient secondary data due to which primary data was collected. The project was conducted within the geographical region of Mira Road to Andheri with a sample size of 100 respondents.
The data collected was fed to SPSS package used for analyzing statistical data. Statistical tools like cross tabs, factor analysis, Friedman ranking test, frequency charts like bar and pie were used to analyze the data.
The findings analyzed and based on the analysis conclusions were drawn and requisite recommendations were provided. These included:
1) Concentrating more on advertising
2) Increasing availability through local outlets
3) Reaching the economy segment etc.
The project was done to obtain the current level of satisfaction of Levis jeans users. So also, what are their preferences in buying jeans? Both coupled yielded reasons for current level of satisfaction and means to increase it. There was insufficient secondary data due to which primary data was collected. The project was conducted within the geographical region of Mira Road to Andheri with a sample size of 100 respondents.
The data collected was fed to SPSS package used for analyzing statistical data. Statistical tools like cross tabs, factor analysis, Friedman ranking test, frequency charts like bar and pie were used to analyze the data.
The findings analyzed and based on the analysis conclusions were drawn and requisite recommendations were provided. These included:
1) Concentrating more on advertising
2) Increasing availability through local outlets
3) Reaching the economy segment etc.