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Snacks and Namkeen - Comprehencsive Study

Discuss Snacks and Namkeen - Comprehencsive Study within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Executive Summary Indian snack food industry comprises of many Indian as well as MNCs. The Indian snack market reached a ...

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Snacks and Namkeen - Comprehencsive Study
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projects4mp
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Snacks and Namkeen - Comprehencsive Study - June 15th, 2008

Executive Summary
Indian snack food industry comprises of many Indian as well as MNCs. The Indian snack market reached a value of $307.7 million in 2001. The Indian snacks food market is of the order of 400,000 tones. This wide range of products are categorized under Potato / Banana Chips, Namkeens & Fun-Foods. The organized market for chips is estimated to be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast pace of around 20-25 % annually.
Since the majority of MNC's entered their venture in Ready-To-Eat Snacks & Namkeens. The project was conducted to study the overall industry for Ready-To-Eat Snacks & Namkeens. The research was conducted to study the actual buying behavior of the consumers and their preference for such a category of food. Research methodology being exploratory research Questionnaire method to interview consumers as well as retailers was adopted. Retailers were surveyed to know the actual market behavior, whereas the consumers were surveyed to know their preference and factors affecting their purchase. Secondary data on industry is collected through Internet, magazines & by visiting the people in the industry.
The Research was a good experience & the final conclusion is that the consumers generally associate Ready-To-Eat Snacks & Namkeens with Time Pass. Majority of them prefers wafers to be their first choice with Fraiams being the second preference. Namkeens on other hand are usually preferred as hunger quencher and are eaten whenever the consumers are hungry.
Ready-To-Eat Snacks & Namkeens are generally considered as take away food and hence the consumers generally buy 1-2 packs and does not store them. Through the research it was concluded that the consumers want even POPCORN to be included in this category which is also an opportunity for the manufacturers to launch a new product and extend their product width. Overall the industry is grooming and has vast opportunity to be cashed for the manufacturers.
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Saumya Ghiya
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Re: Snacks and Namkeen - Comprehencsive Study - November 4th, 2008

hi...
i have to make report on consumers preference for ready to eat food
can u help???
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Thumbs up Re: Snacks and Namkeen - Comprehencsive Study - November 4th, 2008

thanx.....
can u help me to make a report on ready to eat food
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Re: Snacks and Namkeen - Comprehencsive Study
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Re: Snacks and Namkeen - Comprehencsive Study - December 13th, 2008

I'm studying the Indian snack food industry and need your help. Thanks
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Re: Snacks and Namkeen - Comprehencsive Study - February 20th, 2009

thnksssssss for the post
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Re: Snacks and Namkeen - Comprehencsive Study - March 9th, 2009

i also want d rprt..im also mkng d same prjct.. plz help..
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Shwet Sing
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Re: Snacks and Namkeen - Comprehencsive Study - March 17th, 2009

Thanks a ton for this report! Was looking for something like this

Cheers!
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Re: Snacks and Namkeen - Comprehencsive Study - March 24th, 2009

good report and very insightful. really helpful.
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Snacks and Namkeen - Comprehensive Study
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riteshgulrajani
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Snacks and Namkeen - Comprehensive Study - April 8th, 2009

I'm doing a Marketing Project on Snacks and Namkeen. So any other info. available?
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Vikram Deshmukh
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Re: Snacks and Namkeen - Comprehencsive Study - April 17th, 2009

Good insight to the namkeen industry. I am consulting a small namkeen manufacturer.
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