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projects4mp June 15th, 2008 02:57 PM

Snacks and Namkeen - Comprehencsive Study
 
1 Attachment(s)
Executive Summary
Indian snack food industry comprises of many Indian as well as MNCs. The Indian snack market reached a value of $307.7 million in 2001. The Indian snacks food market is of the order of 400,000 tones. This wide range of products are categorized under Potato / Banana Chips, Namkeens & Fun-Foods. The organized market for chips is estimated to be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast pace of around 20-25 % annually.
Since the majority of MNC's entered their venture in Ready-To-Eat Snacks & Namkeens. The project was conducted to study the overall industry for Ready-To-Eat Snacks & Namkeens. The research was conducted to study the actual buying behavior of the consumers and their preference for such a category of food. Research methodology being exploratory research Questionnaire method to interview consumers as well as retailers was adopted. Retailers were surveyed to know the actual market behavior, whereas the consumers were surveyed to know their preference and factors affecting their purchase. Secondary data on industry is collected through Internet, magazines & by visiting the people in the industry.
The Research was a good experience & the final conclusion is that the consumers generally associate Ready-To-Eat Snacks & Namkeens with Time Pass. Majority of them prefers wafers to be their first choice with Fraiams being the second preference. Namkeens on other hand are usually preferred as hunger quencher and are eaten whenever the consumers are hungry.
Ready-To-Eat Snacks & Namkeens are generally considered as take away food and hence the consumers generally buy 1-2 packs and does not store them. Through the research it was concluded that the consumers want even POPCORN to be included in this category which is also an opportunity for the manufacturers to launch a new product and extend their product width. Overall the industry is grooming and has vast opportunity to be cashed for the manufacturers.

saumya.ghiya November 4th, 2008 09:57 AM

Re: Snacks and Namkeen - Comprehencsive Study
 
hi...
i have to make report on consumers preference for ready to eat food
can u help???

saumya.ghiya November 4th, 2008 10:01 AM

Re: Snacks and Namkeen - Comprehencsive Study
 
thanx.....:israel::thnxz)
can u help me to make a report on ready to eat food

amanmverma December 13th, 2008 01:26 PM

Re: Snacks and Namkeen - Comprehencsive Study
 
I'm studying the Indian snack food industry and need your help. Thanks

kaizu February 20th, 2009 11:51 AM

Re: Snacks and Namkeen - Comprehencsive Study
 
thnksssssss :SugarwareZ-231: for the post

pikupiku March 9th, 2009 07:59 PM

Re: Snacks and Namkeen - Comprehencsive Study
 
i also want d rprt..im also mkng d same prjct.. plz help..

tank_I March 17th, 2009 11:11 PM

Re: Snacks and Namkeen - Comprehencsive Study
 
Thanks a ton for this report! Was looking for something like this

Cheers!
Tank_I

rora March 24th, 2009 03:46 PM

Re: Snacks and Namkeen - Comprehencsive Study
 
good report and very insightful. really helpful.

riteshgulrajani April 8th, 2009 09:23 PM

Snacks and Namkeen - Comprehensive Study
 
I'm doing a Marketing Project on Snacks and Namkeen. So any other info. available?

Vikram Deshmukh April 17th, 2009 06:03 PM

Re: Snacks and Namkeen - Comprehencsive Study
 
Good insight to the namkeen industry. I am consulting a small namkeen manufacturer.


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