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Snacks and Namkeen - Comprehencsive Study

Discuss Snacks and Namkeen - Comprehencsive Study within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Hey good project report...One of my friend was lookign out for some details on Indian snacks... think this would be ...

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Re: Snacks and Namkeen - Comprehencsive Study
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testacct
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Re: Snacks and Namkeen - Comprehencsive Study - April 30th, 2009

Hey good project report...One of my friend was lookign out for some details on Indian snacks... think this would be of gr8 help to him
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Re: Snacks and Namkeen - Comprehencsive Study - May 1st, 2009

hia....................... thanks a ton.......................................
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Re: Snacks and Namkeen - Comprehencsive Study - May 1st, 2009

Hey...even i need a similar project report...plz help me out
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Re: Snacks and Namkeen - Comprehencsive Study - October 25th, 2009

Thanks. This is great! This report was really helpful!!!
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Re: Snacks and Namkeen - Comprehencsive Study - November 1st, 2009

Any idea what percentage of the total monthly household spend is made on namkeens?
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Re: Snacks and Namkeen - Comprehencsive Study - December 22nd, 2009

Quote:
Originally Posted by projects4mp View Post
Executive Summary
Indian snack food industry comprises of many Indian as well as MNCs. The Indian snack market reached a value of $307.7 million in 2001. The Indian snacks food market is of the order of 400,000 tones. This wide range of products are categorized under Potato / Banana Chips, Namkeens & Fun-Foods. The organized market for chips is estimated to be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast pace of around 20-25 % annually.
Since the majority of MNC's entered their venture in Ready-To-Eat Snacks & Namkeens. The project was conducted to study the overall industry for Ready-To-Eat Snacks & Namkeens. The research was conducted to study the actual buying behavior of the consumers and their preference for such a category of food. Research methodology being exploratory research Questionnaire method to interview consumers as well as retailers was adopted. Retailers were surveyed to know the actual market behavior, whereas the consumers were surveyed to know their preference and factors affecting their purchase. Secondary data on industry is collected through Internet, magazines & by visiting the people in the industry.
The Research was a good experience & the final conclusion is that the consumers generally associate Ready-To-Eat Snacks & Namkeens with Time Pass. Majority of them prefers wafers to be their first choice with Fraiams being the second preference. Namkeens on other hand are usually preferred as hunger quencher and are eaten whenever the consumers are hungry.
Ready-To-Eat Snacks & Namkeens are generally considered as take away food and hence the consumers generally buy 1-2 packs and does not store them. Through the research it was concluded that the consumers want even POPCORN to be included in this category which is also an opportunity for the manufacturers to launch a new product and extend their product width. Overall the industry is grooming and has vast opportunity to be cashed for the manufacturers.
great post...continue with the great work..
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Samala Kumar
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Re: Snacks and Namkeen - Comprehencsive Study - October 16th, 2010

tht's gud report...i think if there would be an option to dowload that would have been much better.
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James Cord
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Re: Snacks and Namkeen - Comprehencsive Study - March 2nd, 2016

Quote:
Originally Posted by projects4mp View Post
Executive Summary
Indian snack food industry comprises of many Indian as well as MNCs. The Indian snack market reached a value of $307.7 million in 2001. The Indian snacks food market is of the order of 400,000 tones. This wide range of products are categorized under Potato / Banana Chips, Namkeens & Fun-Foods. The organized market for chips is estimated to be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast pace of around 20-25 % annually.
Since the majority of MNC's entered their venture in Ready-To-Eat Snacks & Namkeens. The project was conducted to study the overall industry for Ready-To-Eat Snacks & Namkeens. The research was conducted to study the actual buying behavior of the consumers and their preference for such a category of food. Research methodology being exploratory research Questionnaire method to interview consumers as well as retailers was adopted. Retailers were surveyed to know the actual market behavior, whereas the consumers were surveyed to know their preference and factors affecting their purchase. Secondary data on industry is collected through Internet, magazines & by visiting the people in the industry.
The Research was a good experience & the final conclusion is that the consumers generally associate Ready-To-Eat Snacks & Namkeens with Time Pass. Majority of them prefers wafers to be their first choice with Fraiams being the second preference. Namkeens on other hand are usually preferred as hunger quencher and are eaten whenever the consumers are hungry.
Ready-To-Eat Snacks & Namkeens are generally considered as take away food and hence the consumers generally buy 1-2 packs and does not store them. Through the research it was concluded that the consumers want even POPCORN to be included in this category which is also an opportunity for the manufacturers to launch a new product and extend their product width. Overall the industry is grooming and has vast opportunity to be cashed for the manufacturers.
Hey Friend,

Here i am up-loading Technology of Sweets, Namkeen and Snacks Food with Formulae, please check attachment below

thank you!
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