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Brand Loyalty of Tea Drinkers

Discuss Brand Loyalty of Tea Drinkers within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Origin & History There are a number of parables about the origin of tea. One of the popular stories relates ...

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Brand Loyalty of Tea Drinkers
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projects4mp
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Brand Loyalty of Tea Drinkers - June 15th, 2008

Origin & History
There are a number of parables about the origin of tea. One of the popular stories relates it to an Indian ascetic called Bodhidharma (526 B.C). Legend has it that Bodhidharma once fell asleep during meditation. On awakening he was so angered at his own indiscretion that he tore off his eyelids and threw them to the ground. A strange plant with the unique characteristic of banishing sleep grew out of his eyelids. This was tea.
Tea is the most popular non-intoxicating beverage in the world enjoyed by the rich and poor alike. Tea drinking was quite common in China as early as the 6th century B.C. Over a period of time this habit was picked up by neighbouring countries in South East Asia, such as Japan. Western nations started importing tea from China only in the 17th century. The British developed India as a sourcing base in the 19th century to reduce their dependence on China. During the late 19th century and early 20th century, tea cultivation became popular in other colonies like Sri Lanka, Tanzania, Malawi, Kenya, etc. In the last four decades, world production had a growth of 3% pa, which decelerated to 1.5% pa in the last decade.
General Characteristics
Tea is a very popular drink whose demand is relatively insensitive to price. However, being an agricultural commodity its supply is sensitive to weather conditions. Tea plantation and production is highly Labor intensive. Labor cost accounts for around 60% of the total cost of production. Tea bushes begin to yield leaves after 5-7 years and have a life span of about 150 years. This implies that return on new investment is low and spread over along period. World production is concentrated in a few countries like India, Thai, China, Kenya, Sri Lanka and Indonesia mainly on account of climatic conditions. Major import markets are in developed countries but with increase in consumption in developing countries also there is a gradual shift to developing countries becoming big import markets.
Statistics
As per a report by FAO on tea market the tea production increased by 1.8% in 1999 while the consumption increased by 2.05% during the same year. Total world production in 1999 was at 3mn MT. India and China, the largest producers and consumers of tea, account for about 50% of world production. Kenya has emerged as a leading exporter of tea in the world over past two years. While countries like Sri Lanka, Indonesia, Malawi etc too have stepped up their production countries like Pakistan etc have increased their imports. Consumption in other developing markets too is increasing.
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DIKSHIT JAIN
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Re: Brand Loyalty of Tea Drinkers - March 15th, 2009

hey thanks mate........................... thats really gr8.................... thanks a lot
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khizar64
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Re: Brand Loyalty of Tea Drinkers - March 27th, 2009

i have an advertising project on milk for tea
any body can help
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Pooja G
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Re: Brand Loyalty of Tea Drinkers - March 30th, 2009

thnks. the document seems to be working on some machines n not on others
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kunalpatwa
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Re: Brand Loyalty of Tea Drinkers - May 4th, 2009

Seems an interesting post..even i wud want to see the attachment
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Re: Brand Loyalty of Tea Drinkers - February 3rd, 2010

This is really useful information, i'm looking forward to read the file.
thanks for posting
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Zelani Zelani
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Re: Brand Loyalty of Tea Drinkers - September 24th, 2010

Quote:
Originally Posted by projects4mp View Post
Origin & History
There are a number of parables about the origin of tea. One of the popular stories relates it to an Indian ascetic called Bodhidharma (526 B.C). Legend has it that Bodhidharma once fell asleep during meditation. On awakening he was so angered at his own indiscretion that he tore off his eyelids and threw them to the ground. A strange plant with the unique characteristic of banishing sleep grew out of his eyelids. This was tea.
Tea is the most popular non-intoxicating beverage in the world enjoyed by the rich and poor alike. Tea drinking was quite common in China as early as the 6th century B.C. Over a period of time this habit was picked up by neighbouring countries in South East Asia, such as Japan. Western nations started importing tea from China only in the 17th century. The British developed India as a sourcing base in the 19th century to reduce their dependence on China. During the late 19th century and early 20th century, tea cultivation became popular in other colonies like Sri Lanka, Tanzania, Malawi, Kenya, etc. In the last four decades, world production had a growth of 3% pa, which decelerated to 1.5% pa in the last decade.
General Characteristics
Tea is a very popular drink whose demand is relatively insensitive to price. However, being an agricultural commodity its supply is sensitive to weather conditions. Tea plantation and production is highly Labor intensive. Labor cost accounts for around 60% of the total cost of production. Tea bushes begin to yield leaves after 5-7 years and have a life span of about 150 years. This implies that return on new investment is low and spread over along period. World production is concentrated in a few countries like India, Thai, China, Kenya, Sri Lanka and Indonesia mainly on account of climatic conditions. Major import markets are in developed countries but with increase in consumption in developing countries also there is a gradual shift to developing countries becoming big import markets.
Statistics
As per a report by FAO on tea market the tea production increased by 1.8% in 1999 while the consumption increased by 2.05% during the same year. Total world production in 1999 was at 3mn MT. India and China, the largest producers and consumers of tea, account for about 50% of world production. Kenya has emerged as a leading exporter of tea in the world over past two years. While countries like Sri Lanka, Indonesia, Malawi etc too have stepped up their production countries like Pakistan etc have increased their imports. Consumption in other developing markets too is increasing.
i think it will use full for the post graduate students
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James Cord
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Re: Brand Loyalty of Tea Drinkers - March 3rd, 2016

Quote:
Originally Posted by projects4mp View Post
Origin & History
There are a number of parables about the origin of tea. One of the popular stories relates it to an Indian ascetic called Bodhidharma (526 B.C). Legend has it that Bodhidharma once fell asleep during meditation. On awakening he was so angered at his own indiscretion that he tore off his eyelids and threw them to the ground. A strange plant with the unique characteristic of banishing sleep grew out of his eyelids. This was tea.
Tea is the most popular non-intoxicating beverage in the world enjoyed by the rich and poor alike. Tea drinking was quite common in China as early as the 6th century B.C. Over a period of time this habit was picked up by neighbouring countries in South East Asia, such as Japan. Western nations started importing tea from China only in the 17th century. The British developed India as a sourcing base in the 19th century to reduce their dependence on China. During the late 19th century and early 20th century, tea cultivation became popular in other colonies like Sri Lanka, Tanzania, Malawi, Kenya, etc. In the last four decades, world production had a growth of 3% pa, which decelerated to 1.5% pa in the last decade.
General Characteristics
Tea is a very popular drink whose demand is relatively insensitive to price. However, being an agricultural commodity its supply is sensitive to weather conditions. Tea plantation and production is highly Labor intensive. Labor cost accounts for around 60% of the total cost of production. Tea bushes begin to yield leaves after 5-7 years and have a life span of about 150 years. This implies that return on new investment is low and spread over along period. World production is concentrated in a few countries like India, Thai, China, Kenya, Sri Lanka and Indonesia mainly on account of climatic conditions. Major import markets are in developed countries but with increase in consumption in developing countries also there is a gradual shift to developing countries becoming big import markets.
Statistics
As per a report by FAO on tea market the tea production increased by 1.8% in 1999 while the consumption increased by 2.05% during the same year. Total world production in 1999 was at 3mn MT. India and China, the largest producers and consumers of tea, account for about 50% of world production. Kenya has emerged as a leading exporter of tea in the world over past two years. While countries like Sri Lanka, Indonesia, Malawi etc too have stepped up their production countries like Pakistan etc have increased their imports. Consumption in other developing markets too is increasing.
hey,

here i am up-loading Consumer Survey on Sustainable Tea and Coffee Consumption, please check and download from attachment.

Thank you!
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