ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Brand Perceptions Among Corporates for Indian Automobiles

Brand Perceptions Among Corporates for Indian Automobiles

Discuss Brand Perceptions Among Corporates for Indian Automobiles within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; EXECUTIVE SUMMARY OF INDIAN AUTOMOBILE INDUSTRY: The Indian Passenger Car market has undergone interesting transformation in the past fifty years. ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Brand Perceptions Among Corporates for Indian Automobiles
Old
 (1 (permalink))
projects4mp
projects4mp is just really niceprojects4mp is just really niceprojects4mp is just really niceprojects4mp is just really nice
 
projects4mp
 
Institute: i,mp
Status: Offline
Posts: 75
Join Date: Jun 2008
Brand Perceptions Among Corporates for Indian Automobiles - June 15th, 2008

EXECUTIVE SUMMARY OF INDIAN AUTOMOBILE INDUSTRY:

The Indian Passenger Car market has undergone interesting transformation in the past fifty years. In the forty years since Independence the Indian passenger car Industry had seen very little activity and the consumer choice was restricted to only very few models. The government took a major initiative to introduce a new player to the Indian customers when it entered in to a joint venture with Suzuki Motors of Japan in 1983. Even then, the government ensured that it had the majority stake of 76 percent in the company, lest its control over the passenger car market would decrease. Maruti was a success story in India and people, who had been bored of the two bland models of Ambassador and Padmini, readily opted for the new model at a lower cost. Thus, Maruti emerged as the true “people’s car”. From 1984 to 1998, Maruti Udyog limited enjoyed a dominant position in the Car market with a market share of 82 percent. The government decided to deli censes the Passenger Car sector in 1993. Thus the market again underwent a major upheaval when the Korean, German, Japanese, American MNC’s started flooding the market with various models in all possible price segments. All of a sudden, the market was flooded with models of various size and prices. This greatly enhanced the choice of the consumers. But the large number of models did not lead to a corresponding increase in the demand for cars, and hence in the present situation the Indian Car market is afflicted with overcapacity. This is not hindering the MNC’s from entering the Indian manufacturing unit as their Export base.

It will really be interesting to closely watch the changes that are going to take place In this sector in the next 10 years. The future looks as if there will be major shakeouts in the Passenger Car market.
Advertisements
Attached Files
File Type: doc Brand Perception.doc (1.99 MB, 298 views)

Last edited by roshcrazy; August 6th, 2008 at 11:19 PM..
   
Friends: (1)
Reply With Quote
The Following 3 Users Say Thank You to For This Useful Post:

Re: Brand Perceptions Among Corporates for Indian Automobiles
Old
 (2 (permalink))
Vineet Agarwal
shefali_frwef is on a distinguished road
 
shefali_frwef
Student of BBA at Kanpur university
Kanpur, Uttar Pradesh
 
Status: Offline
Posts: 63
Join Date: Jul 2006
Location: Kanpur, Uttar Pradesh
Re: Brand Perceptions Among Corporates for Indian Automobiles - September 8th, 2008

thanks buddy i think it helps me a lot in my work as im in this semeter..thanks for your kind efforts.
Friends: (0)
Reply With Quote
The Following 2 Users Say Thank You to For This Useful Post:
Re: Brand Perceptions Among Corporates for Indian Automobiles
Old
 (3 (permalink))
dhiraj.aim
dhiraj.aim is an unknown quantity at this point
 
dhiraj.aim
 
Institute: AIM
Status: Offline
Posts: 5
Join Date: Nov 2008
Re: Brand Perceptions Among Corporates for Indian Automobiles - November 22nd, 2008

thanks buddy i think it helps me a lot in my work as im in this semeter..thanks for your kind efforts.
Friends: (0)
Reply With Quote
Re: Brand Perceptions Among Corporates for Indian Automobiles
Old
 (4 (permalink))
sourab
sourab is an unknown quantity at this point
 
sourab
 
Institute: TASMAC
Status: Offline
Posts: 6
Join Date: May 2008
Unhappy Re: Brand Perceptions Among Corporates for Indian Automobiles - December 4th, 2008

"Brand Perceptions Among Corporates for Indian Automobiles".

Hey friend,

This file is not downloading. It's corrupted.
It will be good if you upload this file again?

Hope the needful can be arranged as soon as possible.


Thanking you
Regards,
Sourab.
Friends: (0)
Reply With Quote
Re: Brand Perceptions Among Corporates for Indian Automobiles
Old
 (5 (permalink))
sourab
sourab is an unknown quantity at this point
 
sourab
 
Institute: TASMAC
Status: Offline
Posts: 6
Join Date: May 2008
Re: Brand Perceptions Among Corporates for Indian Automobiles - December 5th, 2008

"Brand Perceptions Among Corporates for Indian Automobiles".

Hey friend,

This file is not downloading. It's corrupted.
It will be good if you upload this file again?

Hope the needful can be arranged as soon as possible.


Thanking you
Regards,
Sourab.
Friends: (0)
Reply With Quote
Re: Brand Perceptions Among Corporates for Indian Automobiles
Old
 (6 (permalink))
sourab
sourab is an unknown quantity at this point
 
sourab
 
Institute: TASMAC
Status: Offline
Posts: 6
Join Date: May 2008
Re: Brand Perceptions Among Corporates for Indian Automobiles - December 5th, 2008

Quote:
Originally Posted by projects4mp View Post
EXECUTIVE SUMMARY OF INDIAN AUTOMOBILE INDUSTRY:

The Indian Passenger Car market has undergone interesting transformation in the past fifty years. In the forty years since Independence the Indian passenger car Industry had seen very little activity and the consumer choice was restricted to only very few models. The government took a major initiative to introduce a new player to the Indian customers when it entered in to a joint venture with Suzuki Motors of Japan in 1983. Even then, the government ensured that it had the majority stake of 76 percent in the company, lest its control over the passenger car market would decrease. Maruti was a success story in India and people, who had been bored of the two bland models of Ambassador and Padmini, readily opted for the new model at a lower cost. Thus, Maruti emerged as the true “people’s car”. From 1984 to 1998, Maruti Udyog limited enjoyed a dominant position in the Car market with a market share of 82 percent. The government decided to deli censes the Passenger Car sector in 1993. Thus the market again underwent a major upheaval when the Korean, German, Japanese, American MNC’s started flooding the market with various models in all possible price segments. All of a sudden, the market was flooded with models of various size and prices. This greatly enhanced the choice of the consumers. But the large number of models did not lead to a corresponding increase in the demand for cars, and hence in the present situation the Indian Car market is afflicted with overcapacity. This is not hindering the MNC’s from entering the Indian manufacturing unit as their Export base.

It will really be interesting to closely watch the changes that are going to take place In this sector in the next 10 years. The future looks as if there will be major shakeouts in the Passenger Car market.

THE ABOVE GIVEN FILE IS NOT WORKING. IT'S CORRUPTED. I TRIED MANY TIME TO DOWNLOAD IT BUT IT'S NOT DOWNLOADING. I REQUEST THE AUTHOR OF THE REPORT TO UPLOAD IT ONCE AGAIN ...
HOPE THE NEEDFUL CAN BE ARRANGED AS SOON AS POSSIBLE.

REGARDS,
SOURAB.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
automobiles, brand, corporates, indian, perceptions

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Six Easy ways to earn,...
Last post by Joel Francis
1 Hour Ago 06:45 PM
0 Replies
Nuclear powers (Our...
Last post by Naveed Saber
8 Hours Ago 11:01 AM
2 Replies
Test Bank to Financial...
Last post by Dan Le
13 Hours Ago 06:20 AM
4 Replies
Black Tiger born in...
Last post by Joel Francis
22 Hours Ago 09:18 PM
0 Replies
Payroll Process
Last post by Colin Middleton
1 Day Ago 05:05 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
1 Day Ago 01:01 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
1 Day Ago 01:00 PM
1 Replies
Debra Hass & Associates...
Last post by Kaye Mahall
2 Days Ago 06:42 PM
0 Replies
Soultion manual on... ( 1 2 3... Last Page)
Last post by Lee Parker
2 Days Ago 10:59 PM
65 Replies
CFA Level 1, Level 2 and...
Last post by Jean Marc
3 Days Ago 11:30 AM
6 Replies
Need companies address... ( 1 2)
Last post by Bhautik Kawa
4 Days Ago 10:30 AM
15 Replies
Epic Research : Asian...
Last post by Epic Research
5 Days Ago 11:04 AM
4 Replies
Epic Research : US...
Last post by Epic Research
5 Days Ago 10:48 AM
3 Replies
Solutions Manuals,... ( 1 2)
Last post by Rafia Faiz
5 Days Ago 10:38 AM
16 Replies
Solution manual on... ( 1 2 3)
Last post by Love Boy
5 Days Ago 01:47 AM
28 Replies

» Projects Helpline

No Threads to Display.

» THE BIG FIGHT

ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in