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Brand Perceptions Among Corporates for Indian Automobiles

Brand Perceptions Among Corporates for Indian Automobiles

Discuss Brand Perceptions Among Corporates for Indian Automobiles within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; EXECUTIVE SUMMARY OF INDIAN AUTOMOBILE INDUSTRY: The Indian Passenger Car market has undergone interesting transformation in the past fifty years. ...

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Brand Perceptions Among Corporates for Indian Automobiles - June 15th, 2008

EXECUTIVE SUMMARY OF INDIAN AUTOMOBILE INDUSTRY:

The Indian Passenger Car market has undergone interesting transformation in the past fifty years. In the forty years since Independence the Indian passenger car Industry had seen very little activity and the consumer choice was restricted to only very few models. The government took a major initiative to introduce a new player to the Indian customers when it entered in to a joint venture with Suzuki Motors of Japan in 1983. Even then, the government ensured that it had the majority stake of 76 percent in the company, lest its control over the passenger car market would decrease. Maruti was a success story in India and people, who had been bored of the two bland models of Ambassador and Padmini, readily opted for the new model at a lower cost. Thus, Maruti emerged as the true “people’s car”. From 1984 to 1998, Maruti Udyog limited enjoyed a dominant position in the Car market with a market share of 82 percent. The government decided to deli censes the Passenger Car sector in 1993. Thus the market again underwent a major upheaval when the Korean, German, Japanese, American MNC’s started flooding the market with various models in all possible price segments. All of a sudden, the market was flooded with models of various size and prices. This greatly enhanced the choice of the consumers. But the large number of models did not lead to a corresponding increase in the demand for cars, and hence in the present situation the Indian Car market is afflicted with overcapacity. This is not hindering the MNC’s from entering the Indian manufacturing unit as their Export base.

It will really be interesting to closely watch the changes that are going to take place In this sector in the next 10 years. The future looks as if there will be major shakeouts in the Passenger Car market.
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Re: Brand Perceptions Among Corporates for Indian Automobiles
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Re: Brand Perceptions Among Corporates for Indian Automobiles - September 8th, 2008

thanks buddy i think it helps me a lot in my work as im in this semeter..thanks for your kind efforts.
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Re: Brand Perceptions Among Corporates for Indian Automobiles - November 22nd, 2008

thanks buddy i think it helps me a lot in my work as im in this semeter..thanks for your kind efforts.
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Unhappy Re: Brand Perceptions Among Corporates for Indian Automobiles - December 4th, 2008

"Brand Perceptions Among Corporates for Indian Automobiles".

Hey friend,

This file is not downloading. It's corrupted.
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Hope the needful can be arranged as soon as possible.


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Re: Brand Perceptions Among Corporates for Indian Automobiles - December 5th, 2008

"Brand Perceptions Among Corporates for Indian Automobiles".

Hey friend,

This file is not downloading. It's corrupted.
It will be good if you upload this file again?

Hope the needful can be arranged as soon as possible.


Thanking you
Regards,
Sourab.
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sourab
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Re: Brand Perceptions Among Corporates for Indian Automobiles - December 5th, 2008

Quote:
Originally Posted by projects4mp View Post
EXECUTIVE SUMMARY OF INDIAN AUTOMOBILE INDUSTRY:

The Indian Passenger Car market has undergone interesting transformation in the past fifty years. In the forty years since Independence the Indian passenger car Industry had seen very little activity and the consumer choice was restricted to only very few models. The government took a major initiative to introduce a new player to the Indian customers when it entered in to a joint venture with Suzuki Motors of Japan in 1983. Even then, the government ensured that it had the majority stake of 76 percent in the company, lest its control over the passenger car market would decrease. Maruti was a success story in India and people, who had been bored of the two bland models of Ambassador and Padmini, readily opted for the new model at a lower cost. Thus, Maruti emerged as the true “people’s car”. From 1984 to 1998, Maruti Udyog limited enjoyed a dominant position in the Car market with a market share of 82 percent. The government decided to deli censes the Passenger Car sector in 1993. Thus the market again underwent a major upheaval when the Korean, German, Japanese, American MNC’s started flooding the market with various models in all possible price segments. All of a sudden, the market was flooded with models of various size and prices. This greatly enhanced the choice of the consumers. But the large number of models did not lead to a corresponding increase in the demand for cars, and hence in the present situation the Indian Car market is afflicted with overcapacity. This is not hindering the MNC’s from entering the Indian manufacturing unit as their Export base.

It will really be interesting to closely watch the changes that are going to take place In this sector in the next 10 years. The future looks as if there will be major shakeouts in the Passenger Car market.

THE ABOVE GIVEN FILE IS NOT WORKING. IT'S CORRUPTED. I TRIED MANY TIME TO DOWNLOAD IT BUT IT'S NOT DOWNLOADING. I REQUEST THE AUTHOR OF THE REPORT TO UPLOAD IT ONCE AGAIN ...
HOPE THE NEEDFUL CAN BE ARRANGED AS SOON AS POSSIBLE.

REGARDS,
SOURAB.
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