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EXECUTIVE SUMMARY
MARKET RESEARCH OF REXONA BODY DEODORANT
The project is about the RESEARCH ON REXONA BODY DEODORANT which is has a good market share. But does not have a good perception in mind of the consumer.
The research is done to find out the perception of the consumer about the product.
The research is done to find out what age group people with what level of income and what is the source of their income i.e. their occupation uses body deodorant and why?
The results would let us know the reasons to improve the product through the suggestions and the uses age of the brands or the competitor’s brand.
Few criteria like Fragrance Sweat Control, Long Lasting Effect, Value For Money, Effect On Skin etc. are taken into consideration to know what actual the consumer goes for?
The above options are also give to the respondent for ranking rexona body deodorant. Through which we could know were the product lack behind from it’s other competitors. The research also reveals to us the level of expenditure the consumers does to remove body odor. What recall value does rexona has in the mind of the consumer.
Through this we could improve the product in every way and increase the market share.
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RESEARCH PROBLEM STATEMENT
STUDY THE PERCEPTION OF CUSTOMERS ABOUT REXONA BODY DEODORANT.
EXECUTIVE SUMMARY
MARKET RESEARCH OF REXONA BODY DEODORANT
The project is about the RESEARCH ON REXONA BODY DEODORANT which is has a good market share. But does not have a good perception in mind of the consumer.
The research is done to find out the perception of the consumer about the product.
The research is done to find out what age group people with what level of income and what is the source of their income i.e. their occupation uses body deodorant and why?
The results would let us know the reasons to improve the product through the suggestions and the uses age of the brands or the competitor’s brand.
Few criteria like Fragrance Sweat Control, Long Lasting Effect, Value For Money, Effect On Skin etc. are taken into consideration to know what actual the consumer goes for?
The above options are also give to the respondent for ranking rexona body deodorant. Through which we could know were the product lack behind from it’s other competitors. The research also reveals to us the level of expenditure the consumers does to remove body odor. What recall value does rexona has in the mind of the consumer.
Through this we could improve the product in every way and increase the market share.
.
RESEARCH PROBLEM STATEMENT
STUDY THE PERCEPTION OF CUSTOMERS ABOUT REXONA BODY DEODORANT.