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MR on Ready To Eat Meals

Discuss MR on Ready To Eat Meals within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; hi i was to do the same project can any one of you please ujpload your project and help ..please ...

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Re: MR on Ready To Eat Meals
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Palavi Behl
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Re: MR on Ready To Eat Meals - March 3rd, 2012

hi i was to do the same project can any one of you please ujpload your project and help ..please
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Re: MR on Ready To Eat Meals
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Palavi Behl
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palavibehl
 
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Re: MR on Ready To Eat Meals - March 3rd, 2012

hiii i have to do a project on marketing research that includes the same
Objectives:

Consumer perception about RTE segment
Buying patterns of RTE by consumers
Factors affecting repeat purchases of RTE by consumers
Identify and define profile of a target RTE customer

Analysis will include:

1.Demographics vs attitudes of people
2.Percentage of people aware about RTE & have purchased it
3.Percent bought an RTE on monthly basis vs emergency basis
4.How did the respondents come to know about RTE So that awareness could be increased through those means
5.Critical areas where communication is required to draw a change in the perception/attitude of customers towards RTE segment
6.Points people gave to prefer RTE as an option when needed
7.Checking the repeat purchase levels of the respondents who have purchased RTEs
8.Top of Mind brand recall (Unassisted) for Leading Brands
9.Customer Profiling based on:-
Age Group
Marital Status
Nature of family (Nuclear/Joint)
Typical Family Size
Income Group
Communities which accept RTE



please can any 1 of you help sharing your projects
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Re: MR on Ready To Eat Meals
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Palavi Behl
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palavibehl
 
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Posts: 3
Join Date: Mar 2012
Re: MR on Ready To Eat Meals - March 3rd, 2012

hiii i had to do the same projerct can u please pass on your desertation report please
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