wil_make_it
New member
Hi guys,
I'm doing my summers with an FMCG Company which is one of the leaders in ready to eat meals segment.
Project Title:
To identify the factors affecting the overall demand of ready to eat segment despite being a convenience product.
Objectives:
Consumer perception about RTE segment
Buying patterns of RTE by consumers
Factors affecting repeat purchases of RTE by consumers
Identify and define profile of a target RTE customer
Analysis will include:
1.Demographics vs attitudes of people
2.Percentage of people aware about RTE & have purchased it
3.Percent bought an RTE on monthly basis vs emergency basis
4.How did the respondents come to know about RTE – So that awareness could be increased through those means
5.Critical areas where communication is required to draw a change in the perception/attitude of customers towards RTE segment
6.Points people gave to prefer RTE as an option when needed
7.Checking the repeat purchase levels of the respondents who have purchased RTEs
8.Top of Mind brand recall (Unassisted) for Leading Brands
9.Customer Profiling based on:-
Age Group
Marital Status
Nature of family (Nuclear/Joint)
Typical Family Size
Income Group
Communities which accept RTE
Plz comment..I'm adding the questionnaire too...and will upload the report as soon as it is done!!!
cheerzz:SugarwareZ-225:
I'm doing my summers with an FMCG Company which is one of the leaders in ready to eat meals segment.
Project Title:
To identify the factors affecting the overall demand of ready to eat segment despite being a convenience product.
Objectives:
Consumer perception about RTE segment
Buying patterns of RTE by consumers
Factors affecting repeat purchases of RTE by consumers
Identify and define profile of a target RTE customer
Analysis will include:
1.Demographics vs attitudes of people
2.Percentage of people aware about RTE & have purchased it
3.Percent bought an RTE on monthly basis vs emergency basis
4.How did the respondents come to know about RTE – So that awareness could be increased through those means
5.Critical areas where communication is required to draw a change in the perception/attitude of customers towards RTE segment
6.Points people gave to prefer RTE as an option when needed
7.Checking the repeat purchase levels of the respondents who have purchased RTEs
8.Top of Mind brand recall (Unassisted) for Leading Brands
9.Customer Profiling based on:-
Age Group
Marital Status
Nature of family (Nuclear/Joint)
Typical Family Size
Income Group
Communities which accept RTE
Plz comment..I'm adding the questionnaire too...and will upload the report as soon as it is done!!!
cheerzz:SugarwareZ-225: