MR on Ready To Eat Meals

wil_make_it

New member
Hi guys,
I'm doing my summers with an FMCG Company which is one of the leaders in ready to eat meals segment.

Project Title:

To identify the factors affecting the overall demand of ready to eat segment despite being a convenience product.

Objectives:

Consumer perception about RTE segment
Buying patterns of RTE by consumers
Factors affecting repeat purchases of RTE by consumers
Identify and define profile of a target RTE customer

Analysis will include:

1.Demographics vs attitudes of people
2.Percentage of people aware about RTE & have purchased it
3.Percent bought an RTE on monthly basis vs emergency basis
4.How did the respondents come to know about RTE – So that awareness could be increased through those means
5.Critical areas where communication is required to draw a change in the perception/attitude of customers towards RTE segment
6.Points people gave to prefer RTE as an option when needed
7.Checking the repeat purchase levels of the respondents who have purchased RTEs
8.Top of Mind brand recall (Unassisted) for Leading Brands
9.Customer Profiling based on:-
Age Group
Marital Status
Nature of family (Nuclear/Joint)
Typical Family Size
Income Group
Communities which accept RTE

Plz comment..I'm adding the questionnaire too...and will upload the report as soon as it is done!!!
cheerzz:SugarwareZ-225:
 

Animesh2408

New member
Hey Buddy,

i am doing the same report...i.e. on "Consumer Buying Behaviour pattern on ready to eat segment", could you plz share ur report with me...

Plz revert Back..
Thanks,
Animesh
 

wil_make_it

New member
hey fellas
sorry for the late reply...but what exactly do u guys want...
I've put in the questionnaire...
results are strictly with company...so cant put them out..
nething else...will surely pass on..plz mention...
thanks
 

poonam_khanna

New member
Hiiii

I am new to this page-------i went through MR on RTM------must congratulate you for good wrk done-----but wld like to point it out that the projet title has not being defined well but i hope by now u mus have been done with your wrk----so no point taking pains now :nono:!!!!

Regards
Poonam
 

puneet1

New member
guys..
any 1 has dat questionnaire....
i dwnldd it frm d link..
bt unfortunatell wd not open as was corrupted,..
if any 1 has it....plz do share...n mail me by 2day itself...
[email protected]:SugarwareZ-204:
 
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