ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Marketing Research of West Liberty Foods

Marketing Research of West Liberty Foods

Discuss Marketing Research of West Liberty Foods within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; West Liberty Foods, L.L.C. is a US meat processing company owned by the Iowa Turkey Growers Cooperative and formed in ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Marketing Research of West Liberty Foods
Old
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
 
netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
 
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Location: Bangalore, Karnataka
Marketing Research of West Liberty Foods - April 9th, 2011

West Liberty Foods, L.L.C. is a US meat processing company owned by the Iowa Turkey Growers Cooperative and formed in 1996[1] by a group of Iowa turkey growers,[2] and now owns four meat processing plants.[3] The company mainly produces products for customers to sell under their own brand names.[2] As of 2006, West liberty Foods was the 12th largest turkey company in the United States.[4]
Each plant, located in the three Iowa towns of West Liberty, Mount Pleasant, and Sigourney as well as Tremonton, Utah, focuses on specific aspects of the meat packing process. The West Liberty plant participates in the entire process by slaughtering animals, further processing meats into products, and packaging finished products, and the Sigourney plant focuses on the further processing step only, and the Mount Pleasant plant only packages finished product.
The construction machinery industry is dependent on demand from international customers, with over one-quarter of sales in the 1990’s consisting of shipments to foreign countries. The industry has done very well since 2000 with the global economic expansion and high construction rates in many countries especially in China. Overall revenues for construction machinery mid decade totaled almost $35 billion annually. China alone has seen its purchasing of construction machinery growing at an annual rate of over 20% during this decade. Japan historically had been and continued to be the top supplier of construction machinery to the United States, with a 22 percent share of all imports in the industry in the late 1990s.


Revenue in the construction machinery industry is always heavily affected by federal, state, and local government spending. State and local government spending has also risen in response to the passage in 1998 of the Transportation Equity Act for the 21st Century (TEA-21). That legislation, which was enacted in June 1998, provides for $218 billion in expenditures for highway and other transit systems through 2003, with $175 billion earmarked for highway repair and expansion. This increase of 40 percent over previous spending levels has fueled and will continue to fuel domestic demand for construction equipment, offsetting, at least in part, the reduction in demand caused by international factors.


The numbers below do not tell the whole picture of the construction machinery industry. The numer of establishments decreased in the period leading up to 2002 but the recent boom in commodities prices as well as the general global economic expansion increased the demand for construction machinery since that time. At the same time, the American residential construction market took off and reached a peak in ther period 2005-2006, but has since slowed considerably.



__________________________________________________ __________________

Employment is a similar picture. Although the workforce decreased in the latest five year period reported, the recent economic expansion likely increased the workforce since 2002.



This a moderate to high concentration industry. The eight largest players alone in this business account for almost 2/3rds of the industry's revenues.

Concentration of Revenue by number of firms in the industry is as follows:


Total Number of firms Revenue as % of all firms in the industry

4 largest 57.6%
8 largest 64.7%
20 largest 73.2%
50 largest 81.5%

Market Metrics
As indicated above, the revenues of the industry shot up in the past couple years as a result of the global economic expansion as well as the large increase in new residential construction in the U.S. It has almost doubled since 2002.




Industry Players
These are major players in this market, but it is not an exhaustive list of all key firms.

Revenues, Net Income and Market Capitalization are expressed in US$ Millions.





Recent Trends and Developments
The continued preference of many customers to rent rather than purchase equipment continues to shape the distribution channels in this industry. The expansion of renting will continue not only in the United States, where the trend toward consolidation has led to an increase in the size and a reduction in the number of players in the rental market, but also in Europe and Canada as end users demand flexibility, cost reduction, and the latest technology, particularly in specialized equipment.

The outlook for the construction machinery industry indicates that the rapid expansion will not continue as the global economy cools off and the U.S. housing market continues to contract. Despite relatively low interest rates, construction on new housing may not pick up appreciably until 2009. Continuing prosperity for the industry will largely depend on more exports to overseas markets such as China and other emerging markets.
Advertisements

Last edited by netrashetty; April 9th, 2011 at 03:44 PM..
   
Friends: (0)
Reply With Quote
Related to Marketing Research of West Liberty Foods
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Financial Analysis of West Liberty Foods Netra Shetty Financial Management 0 February 17th, 2011 11:10 AM
Organisational Structure of West Liberty Foods Netra Shetty Human Resources Management (H.R) 0 February 7th, 2011 10:35 AM
Customer Relationship Management of West Liberty Foods Netra Shetty Marketing Management 0 January 20th, 2011 05:13 PM
Marketing Mix of West Liberty Foods Abhijeet S Marketing Management 0 December 6th, 2010 02:10 PM
SWOT ANALYSIS ON West Liberty Foods Abhijeet S Principles of Management ( P.O.M) 0 December 1st, 2010 10:48 AM
 

Reply

Bookmarks

Tags
advertising research, careers in marketing, consumer marketing, economic trends, environmental scanning, government regulations, international marketing, market segmentation, market structure, marketing campaigns, marketing environment, marketing mix, marketing research, mr of us company, mr on us company, pre-testing, product research, qualitative marketing, research methods, research plan, role of marketing, technological advances, types of marketing, us company

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Solution manual on... ( 1 2)
Last post by Dennis Ng
4 Hours Ago 03:45 AM
16 Replies
Six Easy ways to earn,...
Last post by Joel Francis
13 Hours Ago 06:45 PM
0 Replies
Nuclear powers (Our...
Last post by Naveed Saber
20 Hours Ago 11:01 AM
2 Replies
Test Bank to Financial...
Last post by Dan Le
1 Day Ago 06:20 AM
4 Replies
Black Tiger born in...
Last post by Joel Francis
1 Day Ago 09:18 PM
0 Replies
Payroll Process
Last post by Colin Middleton
1 Day Ago 05:05 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
1 Day Ago 01:01 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
1 Day Ago 01:00 PM
1 Replies
Debra Hass & Associates...
Last post by Kaye Mahall
2 Days Ago 06:42 PM
0 Replies
Soultion manual on... ( 1 2 3... Last Page)
Last post by Lee Parker
3 Days Ago 10:59 PM
65 Replies
CFA Level 1, Level 2 and...
Last post by Jean Marc
3 Days Ago 11:30 AM
6 Replies
Need companies address... ( 1 2)
Last post by Bhautik Kawa
4 Days Ago 10:30 AM
15 Replies
Epic Research : Asian...
Last post by Epic Research
5 Days Ago 11:04 AM
4 Replies
Epic Research : US...
Last post by Epic Research
5 Days Ago 10:48 AM
3 Replies
Solutions Manuals,... ( 1 2)
Last post by Rafia Faiz
5 Days Ago 10:38 AM
16 Replies

» Projects Helpline

No Threads to Display.

» THE BIG FIGHT

ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in